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Wonders of SEO in Marketing : Naaptol.com – A case study »

Naaptol.com, the social shopping comparison portal, enabling search and comparison...

Operational Excellence in the Process Industries: Driving Performance through Real-time Visibility »

To achieve operational excellence, process manufacturers must be able to...

Understanding BPR : M&M Case Study »

Business Process Reengineering means not only change — but dramatic...

Michael Porter’s Competitive Advantage revisited: By »

An Article by Nicholas J. O’Shaughnessy Judge Institute of Management...

The Toyota problem: Where the car giant went wrong »

Tokyo – Over the past few decades, Toyota has built...

Union Budget 2010 Highlights »

The post contains the highlights of the union budget 2010....

Enterprise Risk Management Managing commercial risk: a Chinese case study

Managing commercial risk: a Chinese case study »

Engaging in international trade is hazardous in comparison to domestic trade. However, as the globalization of American industry continues, an increasing number of firms will undertake international trade, and consequently become subject to all of...

February 11 2010 / No comment / Read More »
From Burden to Benefit: Making the Most of Regulatory Risk Management

From Burden to Benefit: Making the Most of Regulatory Risk Management »

The paradoxical view that regulation is both a blessing and a curse continues to be widely held among senior executives. While they recognize the need for protection in key areas, they are often frustrated by...

February 8 2010 / No comment / Read More »
Budget 2010

Effect of Union Budget 2010 on Auto Sector »

Effect of Union Budget 2010 on Auto Sector

Let us examine the effect of the Indian Budget 2010 on the Auto Sector. The Auto Sector is one of the fastest evolving and...

Mar 1 2010 / No comment / Read More »

Effect of Union Budget 2010 on Agriculture Sector »

Effect of Union Budget 2010 on Agriculture Sector

Pranab Mukherjee, for the first time in recent years, has laid out a road map for agricultural recovery and progress based on integrated attention...

Mar 1 2010 / No comment / Read More »

Effect of Union Budget 2010 on Telecom sector »

Effect of Union Budget 2010 on Telecom sector

Let us see what the union budget 2010 has in store for the Telecom Sector. Telcos were looking at a rationalisation of tax and...

Mar 1 2010 / No comment / Read More »

Effect of Union Budget 2010 on Healthcare sector »

Effect of Union Budget 2010 on Healthcare sector

The Union Budget 2010 has been bullish for the healthcare sector. The government increased the outlay to the healthcare sector to Rs. 22,300 crore...

Mar 1 2010 / No comment / Read More »
Change Management

Product development through continuous improvement @ Corus »

Product development through continuous improvement @ Corus

Corus is part of the Tata Steel Group, the world’s sixth largest steel producer. Within Europe, Corus is the second largest steel producer with average annual revenuesof around £12 billion. The company produces more than 20 million tonnes of steel each year, mainly in the...

Feb 12 2010 / No comment / Read More »

Change Management in British Telecom (BT) Since Privatization »

Change Management in British Telecom (BT)  Since Privatization

This report will seek to cover the impact on, around and within a company such as British Telecom, following a major change, preferably in the media sector industry. This change management may involve the trial run of a new product or service, a takeover, a...

Feb 9 2010 / No comment / Read More »

Competency Mapping: How they use it? »

Competency Mapping: How they use it?

Competency Mapping is a process of identifying key competencies for a company or institution and the jobs and functions within it. Competency mapping is important and is an essential exercise. Every well managed firm should: have well defined roles and list of competencies required to perform...

Dec 15 2009 / No comment / Read More »
CRM

CRM responsible for magic at Bharti »

CRM responsible for magic at BhartiBharti Tele-Ventures is one of India’s leading private sector telecom operators. Its cellular business, AirTel, is a leading mobile telephony brand. Like any telco, Bharti...

Dec 27 2009 / No comment / Read More »
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Business Ethics Top 10 qualities of a Project Manager

Top 10 qualities of a Project Manager

Let us see what does it take to be a good project manager … click here to read ahead Register to mark your comments VN:F [1.5.2_773]please wait...Rating: 5.0/10 (1 vote cast)Incoming search terms110 quality of...

Jan 3, 2010 / More »
Business Environment Strategic Marketing : success story of Bajaj Fans

Strategic Marketing : success story of Bajaj Fans

Bajaj is beyond doubt one of the giants in the business. The case study covers one of the verticals of this corporate i.e. the electrical fan segment. The vision was to make Bajaj...

Feb 6, 2010 / More »
Energy Management NDA: Meeting responsibilities to stakeholders

NDA: Meeting responsibilities to stakeholders

The provision of energy to meet the needs of society is a pressing issue today. Many of the world’s non-renewable resources such as coal, oil and gas are limited in supply. From the...

Feb 16, 2010 / More »
e-Commerce Godrej’s Data Warehousing Initiative

Godrej’s Data Warehousing Initiative

Godrej Consumer Products Limited wanted to extract more value out of the well-formatted ERP data it had collected over the years. It implemented data warehousing and OLAP tools and applications to mine additional...

Feb 24, 2010 / More »
Brand Failure Snow Brand milk products Poisoning a brand

Snow Brand milk products Poisoning a brand

Among the most dreaded situation for any food brand, an outbreak of food poisoning ranks pretty high. For Snow Brand, Japan’s premier dairy foods company, 2000 was the year when that nightmare came...

Feb 8, 2010 / More »
Employee Relations Employee Motivation : A Case Study

Employee Motivation : A Case Study

Rohit Narang joined Apex Computers (Apex) in November after a successful stint at Zen Computers (Zen), where he had worked as an assistant programmer. Rohit felt that Apex offered better career prospects, as...

Mar 4, 2010 / More »
Online Marketing Wonders of SEO in Marketing : Naaptol.com – A case study

Wonders of SEO in Marketing : Naaptol.com – A case study

Naaptol.com, the social shopping comparison portal, enabling search and comparison of various products, applauded the efforts made by Media Marketing Online for taking naaptol where it is today…click here to read more Register to...

Mar 10, 2010 / More »
BPO Pizza Hut Call Center Case Study

Pizza Hut Call Center Case Study

An interesting case that covers the importance of Call Center and the BPO sector in managing the business. The Pizza Hut Contact Centre annually answers and processes 3.4 million calls with 80 percent...

Jan 11, 2010 / More »
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