Brand “INDIA” »
Principles of branding apply in equal measure to countries as they do to corporations. But methods are different. Countries will compete daily with neighbors or block regions for tourism, inward investment and export sales. There’s...
July 19 2010 / No comment / Read More »
Branding India for Health and Spiritual Tourism »
Indian health care industry has been going through a development phase for past many years and the quality along with the magnitude of the health services has increased manifold. The enhancement in the encompassing levels...
July 12 2010 / No comment / Read More »Rapid Internationalization in Emerging Economies »
Extensive theoretical and empirical studies have been elaborated regarding internationalization with the analysis of different features. Investigations have just recently started to explore the...
Jun 29 2010 / No comment / Read More »International Business Machinations: A Case Study of Corporate Involvement in Local Educational Reform »
This article examines several education reform programs supported by one corporation, IBM, in one community, Charlotte, North Carolina. By tracing how these initiatives were...
Jun 5 2010 / No comment / Read More »General Electric and Real Time »
GE is squeezing time from the way it makes, buys and sells everything from plastic to jet engines. The cost savings are real. But...
Jun 2 2010 / No comment / Read More »UK spending cuts – Eyed by Indian IT Companies »
While Britain accounts for a substantial proportion of the revenues for Indian IT firms, the majority of that is from the private sector. Now,...
May 26 2010 / No comment / Read More »
