Brand “INDIA” »
Principles of branding apply in equal measure to countries as they do to corporations. But methods are different. Countries will compete daily with neighbors or block regions for tourism, inward investment and export sales. There’s...
July 19 2010 / No comment / Read More »
Branding India for Health and Spiritual Tourism »
Indian health care industry has been going through a development phase for past many years and the quality along with the magnitude of the health services has increased manifold. The enhancement in the encompassing levels...
July 12 2010 / No comment / Read More »Will Wall Street Redefine The MBA Curriculum? »
Management courses at business schools have always been the subject of much debate and discussion. Schools have had to modify and adapt to constantly...
Jul 1 2010 / No comment / Read More »SWOT and sustainable business planning: IKEA Model »
IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. Today it is the world’s largest...
Jun 20 2010 / No comment / Read More »All about the “Basmati Patent Case” »
In late 1997, an American company RiceTec Inc, was granted a patent by the US patent office to call the aromatic rice grown outside...
Jun 10 2010 / No comment / Read More »Advertising Regulation And Standards: The Indian Scenario »
Advertising does not function in a vacuum but in a market environment where several forces like consumer needs, business interests and government regulations are...
Jun 6 2010 / No comment / Read More »
