State Farm® is the leading insurer of cars and homes in the United States, protecting about one out of every five insured cars and one out of every five homes. State Farm Life Insurance Company is ranked fifth in paid-for volume for ordinary life insurance among all U.S. companies. State Farm also offers customers a [...]
The GEICO family of companies operates primarily in the private-passenger auto insurance market. This highly fragmented industry is one of the most competitive arenas of American business, as companies go to extreme lengths to maintain market share. Despite this difficult business environment, GEICO has experienced unprecedented growth over the last few years, doubling in size [...]
One name that has been analogous to denim wear is GUESS and it has truly revolutionized the fashion trends. Denim wear has evolved drastically in past years from its origin as basic work attire to a highly fashionable and profitable business that is now a $10 billion industry in the United States. From high-end haute [...]
They really make the term air-bourne come to life. Ever since the first Learjet took to the air in 1963, these sleek, agile business jets have turned heads and quickened pulses. The aura surrounding Bombardier Learjet aircraft, however, is a result of more than their undeniable ramp appeal. The Learjet’s introduction into service sparked an [...]
As Germany (re-) unified itself in the months and years following the fall of the Berlin Wall in 1989, and as east German companies were privatized, the usual process was for the nationally organized “Treuhandanstalt” (Trust Agency or THA), as formal owner of all former assets of the German Democratic Republic (GDR), to sell off [...]
Lux: A brand owned by global consumer products giant Unilever Plc., the parent company of Hindustan Unilever Ltd (HUL) enjoys more than 17% market share in the premium soaps market valued at Rs6,000 crore How the brand grew over years… read more
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ICT has potential to make significant inroads in a traditional agrarian economy like India. Indian agro-sector has been exploiting the benefits to ICT. Innovative ICT application platforms are being created by private sector players in conjunction with local farmers. One such private initiative has been by ITC Ltd in the state of Madhya Pradesh. It [...]
Promotion of brands in rural markets requires the special measures. Due to the social and backward condition the personal selling efforts have a challenging role to play in this regard. The word of mouth is an important message carrier in rural areas. Infect the opinion leaders are the most influencing part of promotion strategy of [...]
Technology company Altec Lansing learned the importance of marketing with its failed VoicePod digital recorder. As the leading maker of computer speakers, Altec was sure it had a hit on its hands with its innovative recorder that attached audio messages to e-mail. Read more…
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Many brands fail when they move into inappropriate categories. For instance, Harley Davidson Perfume proved to be an extension too far. Virgin, however, is one company that seems to be able to apply its brand name to anything. Although Richard Branson’s empire began as a record label, signing groundbreaking acts such as the Sex Pistols, [...]