Monthly Archives: January 2010
Pepsi Super Bowl: mobile marketing Methods
In the run up to the 2007 Super Bowl, Pepsi unveiled 15 new can designs and created a range of promotions as part of a major new branding initiative. Its Super Can contest gave fans the chance to win Super [...]
Filed under Advertising, Free Cases, Marketing, Online Marketing
Telecom Infrastructure Sharing as a Strategy for Cost Optimization and Revenue Generation : A Case Study of MTN Nigeria/Zain Nigeria Collocation
There is a growing need for operators and providers in the Nigerian telecoms industry to drive down cost of capital assets or infrastructure deployed for telecom services. This has been expressed in recent times by many operators who now come, [...]
Illegal immigrants or Illegal Refugees? A Study of the Refugee Protection for Burmese Refugees in Thailand.
The case investigate the structural circumstances regarding the poor refugee protection for Burmese refugees in Thailand. Acknowledging that existing laws are politically motivated, the first part of this thesis examines the political context that determines the structure of the legal [...]
Filed under Free Cases, Legal Cases
public Relations Failure: Enron
Little remains to be said about the rise and scandalous fall of Texan energy giant Enron. In the relatively short space of 15 years, Enron rose from nowhere to become the seventh largest company in the United States, and the [...]
Filed under Brand Failure, Marketing
Hindustan Motors : A struggle for survival
The case study is about Hindustan Motors, an automobile manufacturer from India. It is part of the Birla group of industries. The company was the largest car manufacturer in India before the rise of Maruti Udyog (MUL).It is the producer [...]
Filed under Brand Failure, Marketing
Corporate Social Responsibility: Amway Experience!
Amway is one of the world’s largest direct sales organisations with over 3 million Independent Business Owners (IBOs) in over 80 markets and territories worldwide. It is a family-owned business with a strong emphasis on family values. Its IBOs are [...]
Monster.com : truly A "GIANT"
Monster Worldwide, Inc., parent company of Monster.com, the premier global online employment solution for more than a decade, strives to inspire people to improve their lives. With a local presence in key markets in North America, Europe, Asia and Latin [...]
Filed under Computers and IT, Entrepreneurship
DuPont Canada: Realizing Sustainable Growth through CSR
DuPont Canada, established in 1877, is a diversified science company that produces a wide range of products including nylon, industrial yarn, synthetic fibers, polymer resins, packaging films, automotive finishes, crop protection products, and industrial chemicals. Headquartered in Mississauga, Ontario, DuPont [...]
Filed under Corporate Social Responsibility, Free Cases
Sardar Sarovar Dam : A Case Study
This article discusses how the Sardar Sarovar Dam in lndia is a case of a development project which causes environmental displacement on a massive scale. This occurs through evictions and indirectly through the impairment of livelihoods by environmental changes. The [...]
Filed under Enviornment Management
Managing Product life cycle: The Cadbury’s Way
To reduce time to market and realize the full value of its intellectual property, Cadbury plc needed to ensure compliance with government regulations. The company launched a long-term data management strategy, which included storing all data in a central repository—a [...]
Filed under Business Strategy