Monthly Archives: March 2010
National Curriculum Framework for Teacher Education
Teacher education and school education have a symbiotic relationship. Developments in both these sectors mutually reinforce the concerns necessary for the qualitative improvement of the entire spectrum of education. It was against this backdrop that the NCTE undertook a major [...]
Filed under White Papers
Marketing Strategies by PearlPet
Pearlpet is a highly successful brand. So successful that the brand has become generic to the category. This is a brand that transformed the Indian kitchenware market. I still remember times where my mother used to store those curry powders [...]
Filed under Brand Identity, Branding, Consumer Behaviour, Marketing
Inventory Management at Pearl Polymers Limited
Pearl Polymers Limited (PPL) is one of the most distinguished and reputed manufacturer and exporter of all types of PET (PolyEthylene Terephthalate), containers and bottles in India. The products are marketed under the renowned brand name of "PEARLPET". Realizing the [...]
Filed under Inventory Management, Operations
“PIZZA WARS” CLASH OF THE TITANS
Until 1996, Pizza in India was synonymous only a bready dough base slathered with some ketchup. Since 1996, there was a proliferation of ‘high-priced branded’ pizzas in the market, with the entry of international pizza chains.
Domino’s and Pizza Hut, the [...]
Filed under Brand Management, Industry Specific Cases
How Australia Ducked the Financial Crisis
Ask an Australian what he or she thinks of the World’s Worst Financial Crisis Since the Great Depression and the response just might be, “What crisis?”
Americans, Europeans and Japanese watched, enviously. Not only did the Aussies have the easiest time [...]
New Key to Success in Online Retail: Geography
Plenty of marketers pull mountains of data from the Web, such as search habits and online surveys, to figure out how to reach new customers. The assumption is that many of the retail rules that apply to physical stores don’t [...]
Filed under Marketing, Online Marketing, Retail Sector
Irene Rosenfeld’s Crafty Pursuit of Cadbury
Everyone in business is selling something to someone, at least part of the time. The only difference: Some sell bigger and more publicly than the rest of us.
The Big Sell, at the moment, is a full-time job for Kraft Foods’ [...]
Filed under Articles, Business Strategy, Merger and Acquisition
Failing to learn from failure: an exploratory study of corporate entrepreneurship outcomes
In today's dynamic environment, static firms are not likely to endure. Rather, companies must adapt to their environments' varying conditions, react to their competitors' actions, and respond to their customers' changing requirements. To be successful, organizations must find ways "to [...]
Filed under Articles, Business Strategy
Maruti's Competitive Advantage : Case Study
The automobile industry has undergone significant changes since Henry Ford first introduced the assembly line technique for the mass production of cars. Production concepts, processes and the associated technologies have changed dramatically since the first cars were built. Some 70 [...]
Filed under Business, Business Strategy, General Management