Monthly Archives: May 2010
Taleo : Providing HR Solutions to Tetrapak
As the world’s leading food processing and packaging solutions company, Tetra Pak is committed to making food safe and available wherever it’s needed. The company’s commitment extends far beyond protecting the contents inside a package. To continue attracting top talent, [...]
Filed under HR, Recruitment & Selection
Branding Changes : Tropicana
You’ve probably heard by now that Tropicana redesigned their orange juice cartons, but then received so much negative feedback they’ve decided to revert to their old design. This is an example of how design in a vacuum can lead to [...]
Filed under Advertising, Brand Identity, Marketing
Low Price Carriers in India
Low Price Carriers in IndiaView more presentations from jaijai.health india drawing
Filed under Assorted, Aviation Sector, Industry Specific Cases
Airtel : Adapting CRM's Road to Happy Clients
Airtel, a telephony superbrand, is well on its way to mastering the art of managing customers. The journey has been evolutionary and CRM now gives them the power to study the lives of its customers and offer them personalized services. [...]
Filed under Assorted, CRM, ERP, Featured Cases, Industry Specific Cases, Technology, Telecom Industry
BPCL : Giant leap towards Green IT
Improper waste management at oil refineries can case serious damage to the environment. Besides, hazardous waste is difficult to transport and dispose. BPCL, one of India's most prestigious oil refineries has led the way with a unique automated hazardous waste [...]
The route to fast food franchising: McDonalds Way
McDonald’s is an example of brand franchising. McDonald’s, the franchisor, grants the right to sell McDonald’s branded goods to someone wishing to set up their own business, the franchisee. The licence agreement allows McDonald’s to insist on manufacturing or operating [...]
IMPORTANCE OF LEADERSHIP IN DEALING WITH CHANGE
Leadership remains one of the most relevant aspects of the organizational context. However, defining leadership has been challenging and definitions can vary depending on the situation. According to one of the Professors at Lincoln University, "leadership is about capacity: the [...]
Brand Failure : Microsoft Zune
“The problem? Microsoft isn't competing against just the iPod as much as it is against an entire ecosystem of applications and developers that go along with Apple's device. The number of applications available for the Zune pales by comparison with [...]
Filed under Brand Failure, Marketing
Amazon’s Kindle : A Case Study
Amazon Kindle is a software and hardware platform developed by Amazon.com for the rendering and displaying of e-books and other digital media. Amazon’s Kindle is widely considered as the leading e-reader. The popularity of this product can be gauged from [...]
Filed under Brand Equity, Brand Identity, Marketing