Kingfisher Airlines launched its domestic air service operations in May 2005.KFA was promoted by UB group and offered a single class- “Kingfisher Class”. KFA successfully leverage the youthful and vibrant image of its kingfisher beer brand and called its airlines as ‘Funliners’ to emphasize the fun-filled experience. Within the first six months of its launch, [...]
SWOT analysis is a simple framework for generating strategic alternatives from a situation analysis. It is applicable to either the corporate level or the business unit level and frequently appears in marketing plans.
SWOT (sometimes referred to as TOWS) stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis consists of the following two activities:
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Can the SCM for Paper be made more efficient? The answer is an obvious yes!
Some experts often use “from the forest to the door” to describe the scope of supply chain management, supply chain management, border paper should include the entire paper supply chain printing the main stakeholders, such as: paper mills, paper making equipment [...]
When a person gets into employment for the first time he gets confused with the corporate culture and finds it very difficult to learn the corporate etiquette which is otherwise also known as business etiquette. There will be vast cultural gaps from the background from where the individual has come and that of the [...]
The World Business Council for Sustainable Development in its publication “Making Good Business Sense” by Lord Holme and Richard Watts, used the following definition. “Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well [...]
You can find them almost everywhere. Myers-Briggs, Enneagrams, leadership styles, learning styles, communication styles, teaching styles, conflict management styles…all designed to classify or label people so they can better understand themselves and others. More and more training vendors are using style questionnaires as a basis for training and development. The question is: are they really [...]
Everyone wants to do well and thus everyone loves to know the secret of success. What will allow me to be first? How can I be guaranteed that this song will be a hit? What should I do so that this presentation is going to be loved? The fact of the matter is that there [...]
Everything is fair in love and war! The war of superiority and the love of immortality!
The competition between stock market investing and real estate has been going on since the mid 1960s, in order to prove to be the best source of investment returns. The stock market was regarded as a place to invest, whereas [...]
Social marketing communication (social marcom) campaign production can be more challenging when the audience includes individuals from ‘culturally and linguistically diverse’ (CALD) communities. Additional issues such as culturally related values, practices, and attitudes need consideration. Normally, social marcoms campaigns for CALD audiences involve directly translating mainstream campaign material into various ethnic groups’ languages. However, little [...]
Every day, commodities are traded on the more than one dozen major commodity exchanges that are situated worldwide.
Chicago houses two exchanges, the Chicago Board of Trade (CBOT) and the Chicago Mercantile Exchange (CME). The CBOT was established in 1848 to bring farmers and merchants together. Initially its main task was to standardise the quantities and [...]