Monthly Archives: July 2010
Business Strategies : Kingfisher Airlines
Kingfisher Airlines launched its domestic air service operations in May 2005.KFA was promoted by UB group and offered a single class- “Kingfisher Class”. KFA successfully leverage the youthful and vibrant image of its kingfisher beer brand and called its airlines [...]
Filed under Business, Business Strategy
What is SWOT Analysis
SWOT analysis is a simple framework for generating strategic alternatives from a situation analysis. It is applicable to either the corporate level or the business unit level and frequently appears in marketing plans.
SWOT (sometimes referred to as TOWS) stands [...]
Designing efficient supply chain management system of paper
Can the SCM for Paper be made more efficient? The answer is an obvious yes!
Some experts often use "from the forest to the door" to describe the scope of supply chain management, supply chain management, border paper should include [...]
Filed under Articles, Featured Cases, Operations, Supply Chain
Synopsis of Business Etiquette
When a person gets into employment for the first time he gets confused with the corporate culture and finds it very difficult to learn the corporate etiquette which is otherwise also known as business etiquette. There will be vast [...]
Filed under Articles, Free Cases
Corporate Social Responsibility : TESCO
The World Business Council for Sustainable Development in its publication "Making Good Business Sense" by Lord Holme and Richard Watts, used the following definition. "Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic [...]
Filed under Concepts, Corporate Social Responsibility, Free Cases
Style Of Training
You can find them almost everywhere. Myers-Briggs, Enneagrams, leadership styles, learning styles, communication styles, teaching styles, conflict management styles...all designed to classify or label people so they can better understand themselves and others. More and more training vendors are using [...]
Filed under Articles, Exclusive Articles, General Management, HR
Is There A Secret To Success?
Everyone wants to do well and thus everyone loves to know the secret of success. What will allow me to be first? How can I be guaranteed that this song will be a hit? What should I do so that [...]
Filed under Articles, Exclusive Articles, General Management
Investing In Real Estate
Everything is fair in love and war! The war of superiority and the love of immortality!
The competition between stock market investing and real estate has been going on since the mid 1960s, in order to prove to be the best [...]
Comments Off
Filed under Articles, Economics, Exclusive Articles, Featured Cases, Finance
Social marketing communication in a multicultural environment
Social marketing communication (social marcom) campaign production can be more challenging when the audience includes individuals from ‘culturally and linguistically diverse’ (CALD) communities. Additional issues such as culturally related values, practices, and attitudes need consideration. Normally, social marcoms campaigns for [...]
Filed under Marketing, Marketing Mix, Online Marketing
COMMODITY MARKETS THROUGHOUT THE WORLD
Every day, commodities are traded on the more than one dozen major commodity exchanges that are situated worldwide.
Chicago houses two exchanges, the Chicago Board of Trade (CBOT) and the Chicago Mercantile Exchange (CME). The CBOT was established in 1848 to [...]
Filed under Articles, Exclusive Articles, Finance