Monthly Archives: September 2010
Why an MBA Is a Waste of Time and Money
MBA applications always go up during a bad economy. That is because business school generally attracts people who are lost, and more people who feel more lost when the bad job market is lousy. people who are early in their [...]
Filed under Articles
Common Interview Questions and How to Answer Them
If you are smart, you have already studied up on how to be great in an interview. You know what to wear, how to walk, and you studied the answers to the common questions. There are three questions, however, that [...]
The 9/11 Commission Report
Tuesday, September 11, 2001, dawned temperate and nearly cloudless in the eastern United States. Millions of men and women readied themselves for work. Some made their way to the Twin Towers, the signature structures of the World Trade Center complex [...]
Filed under Articles
Parcel Force: Using the marketing mix to drive change
Parcelforce Worldwide is part of the Royal Mail Group and is a leading provider of express parcel deliveries. It provides a range of services including a guaranteed delivery on certain times or days. Parcelforce Worldwide uses a network of international [...]
Filed under Articles, Logistics & Distribution, Marketing, Marketing Mix
Unleashing Cloud Performance
For IT and business managers, the question is not whether to use the cloud, but how. Fortunately, the virtualization and consolidation projects that ignited this renewed interest in centralized computing also provide a guide for realizing the full potential of [...]
Filed under Articles, Computers and IT, Technology Management, White Papers
Brand Management: Leveraging the Power of Integrated Marketing
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective [...]
Filed under Articles, Brand Management, Computers and IT, Marketing, White Papers