Apple began selling the iPod mp3 player, a compact music player with streamlined style in 2001. The new device was a hit with celebrities and technical writers, but many consumers were under the impression that it was a sophisticated device for the tech fans, rather than the average music lover. The ad agency and Apple set a goal to “create a campaign that extended iPod’s relevance to more music lovers and told the world this wasn’t just a tech-gadget available to few, but was the icon that stood for a new experience with music.”...click here to read ahead