Rolex is the most valuable watch brand in the world and the fifth most valuable luxury brand (behind Louis Vuitton, Hermes, Gucci, and Chanel).Rolex manufactures the best product in the luxury segment. Whenever we want to buy luxurious watch we go for Rolex. Though Rolex is priced higher, it can afford to keep it high and inaccessible to most people, just to keep the exclusivity and appeal in place...click here to read about rolex's brand equity
