Reebok in India has been perceived as a sports-wear brand rather than a sports-lifestyle brand. Competing brands in the business are leveraging the Sports and Lifestyle platform. Adidas and Nike benefitted from their associations with international sports personalities and events. Adidas has Sachin Tendulkar and Virendra Sehwag as their brand ambassadors. Nike has taken apparel sponsorship to a different level by sponsoring the entire Indian cricket team. Read the marketing innovation by Reebok....
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