by Kavi | November 27, 2009 · 5:58 pm
Brand Salience: Horlicks
I don’t prefer drinking tea or coffee or plain milk. I prefer having milk with some health drink mixed with it. Whenever I think of health drinks, the first name which comes to my mind is Horlicks. I specifically ask for Horlicks when I think of buying a health drink. is isn't that true with most of us...Read More...
Filed under Brand Equity, Brand Identity, Marketing
Tagged as Brand Awareness, brand identity, brand salience, CBBE, Coffee, customer based brand equity, Health Drink, health drinks, horlicks, milk, Tea, Tea Coffee, Tea Or Coffee
