by newuser | May 31, 2010 · 7:45 pm
Branding Changes : Tropicana
You’ve probably heard by now that Tropicana redesigned their orange juice cartons, but then received so much negative feedback they’ve decided to revert to their old design. This is an example of how design in a vacuum can lead to terrible branding decisions ... click here to know more on these changes
Filed under Advertising, Brand Identity, Marketing
Tagged as Advertising Case Study, brand elements, branding, Branding Case Study, decisions, juice cartons, Lead, negative feedback, orange juice, rebranding, Register, tropicana, tropicana case study, vacuum
