Ford Motor Company is looking forward to celebrating its 100th anniversary. In the past nearly 100 years, Ford has developed with the progress of car industry and become 2nd largest car manufacturer in the world. Today, the American & European car industry faces problems of over-capacity and oversupply. This causes the intense competition in this industry. The world car industry is encountering its biggest changes in history. Globalization is the most remarkable among those changes. We believe that the worldwide market competition causes the accelerating of globalization. This tendency makes the business environment more competitive and attractive...refer the case
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