by admin | October 22, 2011 · 1:22 pm
Case Study on Detergent war of Nirma vs Surf
Nirma washing powder had become one of the most popular detergent brands in many parts of the country.The company launched toilet soaps for the premium segment.In the early 1970s, when Nirma washing powder was introduced in the low-income market, Hindustan Lever Limited (HLL)1 reacted in a way typical of many multinational companies.After establishing itself in India, Nirma expanded to markets abroad in 1999.
Filed under Business, Business Environment, Business Ethics, Business Strategy, International Business, Strategic Sourcing
Tagged as 1970s, case study, detergent, India, multinational companies, nbsp, Nirma, segment, Surf, toilet soaps, Youtube