Rolex SA is a Swiss watchmaking manufacturer of high-quality, luxury wristwatches. Rolex watches are popularly regarded as status symbols and
BusinessWeekmagazine ranks Rolex No.71 on its 2007 annual list of the 100 most valuable global brands.
Rolex is the most valuable watch brand in the world and the fifth most valuable luxury brand
(behind Louis Vuitton, Hermes, Gucci, and Chanel).
You do not have to be a watch enthusiast to know about Rolex watches. If you have ever seen a gangster
movie or even if you are just a normal movie watcher, you would have heard of them. Other than probably
Timex and Swiss watches, Rolex is the most well known watch to man and one of the most expensive
For more information on this topic click here
http://www.constructionweekonline.com/article-10536-case-study-rolex-tower/
http://www.scribd.com/doc/49255326/Rolex-Case-Study
http://casestudy.co.in/wp-content/uploads/2009/11/Rolex.pdf
