SWOT analysis is a simple framework for generating strategic alternatives from a situation analysis. It is applicable to either the corporate level or the business unit level and frequently appears in marketing plans.
SWOT (sometimes referred to as TOWS) stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis consists of the following two activities:
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Everything is fair in love and war! The war of superiority and the love of immortality!
The competition between stock market investing and real estate has been going on since the mid 1960s, in order to prove to be the best source of investment returns. The stock market was regarded as a place to invest, whereas [...]
Principles of branding apply in equal measure to countries as they do to corporations. But methods are different. Countries will compete daily with neighbors or block regions for tourism, inward investment and export sales. There’s only so much business that can go around. Those countries that start with an unknown or poor reputation will be [...]
The telecom industry’s radical shift this year from a supply-driven marketplace to a demand-driven model has significantly impacted not only how carriers market and sell their products, but how they purchase their own network equipment. In the current economic climate, achieving operational efficiencies and reducing cost has taken on paramount importance.
Insight’s research suggests that the [...]
Indian health care industry has been going through a development phase for past many years and the quality along with the magnitude of the health services has increased manifold. The enhancement in the encompassing levels of all the required parameters of Health Care Services in India has started developing the country in to a natural [...]
Tourism is a dynamic industry. It is the sum of phenomena and relationships arising from the travel and stay of non-residents, so far as they do not lead to permanent residence and are not connected with any earning activity.
Dakshina Kannada (Tulu: ದಕ್ಷಿಣ ಕನ್ನಡ, Kannada: ದಕ್ಷಿಣ ಕನ್ನಡ) (earlier known as South Kanara, or South Canara), is [...]
Internet marketing, also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.
Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.
Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through [...]
The iPhone, Facebook, and Google’s mobile operating system, Android, have been instrumental in developing a completely new business niche – the application, or ‘app’ for brevity.
Whilst these applications are often simple games or utilities, the growing popularity of social networks and the rapid uptake of mobile technology have helped some apps become household names. Farmville, [...]
Inflation in India, essentially the food price inflation, is rising at a fas t clip, threatening to derail the growth momentum and triggering a rise i n the interest rate.
The situation is quite alarming. For the rich and upper middle-class people, this is not a big issue as they spend a very small proportion of [...]
One of the major accomplishments of recent corporate governance research has been to expose the risks confronted by minority shareholders in public companies around the globe. Corporate ownership structures such as pyramids, business groups, and dual class shares leave control in the hands of a limited set of blockholders – exposing minority investors to potential [...]