SWOT analysis is a simple framework for generating strategic alternatives from a situation analysis. It is applicable to either the corporate level or the business unit level and frequently appears in marketing plans.
SWOT (sometimes referred to as TOWS) stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis consists of the following two activities:
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Principles of branding apply in equal measure to countries as they do to corporations. But methods are different. Countries will compete daily with neighbors or block regions for tourism, inward investment and export sales. There’s only so much business that can go around. Those countries that start with an unknown or poor reputation will be [...]
Indian health care industry has been going through a development phase for past many years and the quality along with the magnitude of the health services has increased manifold. The enhancement in the encompassing levels of all the required parameters of Health Care Services in India has started developing the country in to a natural [...]
Tourism is a dynamic industry. It is the sum of phenomena and relationships arising from the travel and stay of non-residents, so far as they do not lead to permanent residence and are not connected with any earning activity.
Dakshina Kannada (Tulu: ದಕ್ಷಿಣ ಕನ್ನಡ, Kannada: ದಕ್ಷಿಣ ಕನ್ನಡ) (earlier known as South Kanara, or South Canara), is [...]
The iPhone, Facebook, and Google’s mobile operating system, Android, have been instrumental in developing a completely new business niche – the application, or ‘app’ for brevity.
Whilst these applications are often simple games or utilities, the growing popularity of social networks and the rapid uptake of mobile technology have helped some apps become household names. Farmville, [...]
E-commerce combines web technology with business economics. As of the last 10 years, online visibility for such online enterprises now heavily rely on the relationship between the own online sales platform and Search Engines for improved traffic consisting of presumable customers with the intent of acquiring products or services related to the customers’ needs. In [...]
This study was done during the implementation of TQM in a financial services company with several hundred computers and computer users in multiple locations throughout India. The results have widespread applicability.
Total Quality Management (or TQM) is a management concept coined by W. Edwards Deming. The basis of TQM is to reduce the errors produced during [...]
NBC just announced that it will pick up Trump’s Celebrity Apprentice program for another year. His namesake casino may have filed for Chapter 11 in February, but there are still a lot of leadership lessons we can learn from the Donald.
He has mastered the art of defining the core values of his brand and leveraging [...]
IPOs or Initial Public Offers are means by which a company can raise debt free capital through sharing the ownership and profits. There have been many companies opting for the IPO route over the last two decades. There have also been many big success stories with people making decent profits through these investment tools. However, [...]
Money is hard to come by in our current economic situation. Taking the time to research and invest your hard earned money properly is crucial in surviving hard economic times.
It is at times like these that we should look to the men and women that are successfully investing and earning through the times of [...]