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When Swedish High-End Apparel went “Online”

maddy — Tue, 29 Jun 2010 17:53:30 +0000

Six Swedish high-end apparel companies attributed as part of “the Swedish fashion wonder” with online distribution have been affected by six chosen factors. The six factors presented are extracted from previous studies and consist of customer relationships, intermediary relationships, pricing, costs and revenue, competitors and impact on the brand. The results show that customer relationships is an important factor that most companies value and was also the factor they presented as determining when they made the decision to go online. Costs and revenue have an effect on the companies and was something the companies had to consider after going online. Intermediary relationships are important to some extent and demand continual communications, but nothing that worried the companies. Competitors and pricing were not regarded as important, where price setting was primarily seen as a valuable tool to control and maintain intermediary relationships. Impact on the brand was regarded as an important factor when engaging online, and the positive aspects of increased brand knowledge and brand awareness were appreciated.
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The product life cycle and online fashion

newuser — Sat, 19 Jun 2010 11:06:42 +0000

ASOS.com is the UK’s market leader in online fashion retailing. It offers own-label, branded fashion and designer goods. Its headquarters are in Camden Town in North London. ASOS.com originally stood for As Seen on Screen. The company was set up in June 2000 with just two people to bring the latest fashion trends to shoppers as quickly as possible. It has rapidly grown to become the UK’s largest independent online fashion retailer. It stocks over 22,000 product styles on its website and introduces up to 1,000 new products to its ranges each week. The ASOS.com website attracts over five million visitors a month and the company currently has around 1.2 million active customers (that is, people who have bought in the last six months). It was named Online Retailer of the Year in 2008 by Retail Week Awards.
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TESCO: A CASE STUDY IN SUPERMARKET EXCELLENCE

admin — Thu, 10 Jun 2010 06:44:04 +0000

Tesco plc is a British international grocery and general merchandising retail chain founded by Jack Cohen in 1919. The brand first appeared after Cohen bought a shipment of tea from T.E. Stockwell and he used those initials and added the first two letters of his own surname. The first Tesco store was opened in 1929 in Burnt Oak, Edgware, Middlesex. During the 1950s and the 1960s Tesco grew organically, and also through acquisitions, until it owned more than 800 stores. Originally specialising in food and drink, it has diversified into areas such as clothing, electronics, financial services, telecoms, home, health, car and dental insurance, retailing and renting DVDs,CDs, music downloads, Internet services and software. It is the largest British retailer by both global sales and domestic market share, with profits exceeding £3 billion, and the third largest global retailer based on revenue, after Wal-Mart and Carrefour and second largest in profit behind Wal-Mart.
Read this article to know about the growth path of TESCO

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Future Bazaar: is it taking us to the future of retailing?

maddy — Thu, 03 Jun 2010 17:21:37 +0000

The IAMAI report on Internet shopping shows that online shopping is an Rs.8000 Crore industry. So does that mean India is already on it’s way and this initiative from FB won’t be fundamentally altering the landscape?
Now because it is future bazaar, and because it is the most creative minds at work on a campaign that can alter retailing in India, this is a strong case in the making. What they do right, what they do wrong, and how whatever they do opens up a gamut of opportunities for others to open.
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eBay Case Study : Leading the Virtual Market Space

newuser — Sun, 16 May 2010 05:27:37 +0000

eBay is the “The world’s Online Marketplace”, which is its positioning statement, and it means many things about the company’s identity. It enables trade on local, national and international basis, with a diverse and passionate community of individuals and small businesses. eBay offers an online platform where millions of items are traded each day. The objective at eBay was to “to develop the work ethic and culture of eBay as a fun, open and trusting environment and to keep the organization focused on the big picture objectives and key priorities…click here to read ahead

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New Key to Success in Online Retail: Geography

maddy — Sun, 28 Mar 2010 05:20:17 +0000

Plenty of marketers pull mountains of data from the Web, such as search habits and online surveys, to figure out how to reach new customers. The assumption is that many of the retail rules that apply to physical stores don’t apply to Internet commerce, or at least not in the same way. David Bell, an associate professor of marketing at University of Pennsylvania’s Wharton School, says that’s not so. In fact, his research shows that any Internet retailer looking for customers would be wise to use some pre-Web methods. Read more…

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How training and development supports business growth: Learn the TESCO way…

anand.devasthali — Thu, 11 Feb 2010 12:35:10 +0000

Tesco is the largest British retailer and is also the world’s third largest grocery retailer with outlets across Europe, USA and Asia. The business began in 1919 with one man, Jack Cohen, selling groceries from a stall in the East End of London. Jack bought surplus stocks of tea from a company called T.E. Stockwell. T.E. Stockwell and Cohen combined their names to brand the tea Cohen originally sold – TESCO tea. In 1929, the first Tesco store opened in north London. Read more…

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Organisational structure influences on the controller roles: A cross case study between six organisations in the clothing industry

maddy — Mon, 08 Feb 2010 06:14:46 +0000

Increasing competition has led to a large interest for management control and leadership in Sweden. The controller’s role has changed from just including number crunching tasks to become more market and customer oriented. Therefore the use of controllers today is increasing within Swedish organisations. The role incorporates involvement in management decision making process. Organisational structure affects the work role as well as the location of the employee within an organisation. Read more…

Adapting to the New Retail Market: A real Challenge!!!

anand.devasthali — Mon, 08 Feb 2010 05:53:17 +0000

The current market is asking retailers some difficult questions—ones their existing processes and tools can’t answer. It takes a mix of science, retail intelligence, and merchandising art to ensure that every store in a supply chain carries the right inventory, while maintaining a high service level and market share. Learn how to better respond to the demands of consumers and rationalize your assortment at a local level. Read more..

Mall Management : The need of 2010

newuser — Wed, 06 Jan 2010 20:07:23 +0000

Mall Management is one of the most crucial topics of recent times. It is proving to be the life line of the present Indian Retail Industry. From Positioning a Mall to Managing the Financials : Mall Management covers a wide spectrum. Click here to read ahead