The telecom industry’s radical shift this year from a supply-driven marketplace to a demand-driven model has significantly impacted not only how carriers market and sell their products, but how they purchase their own network equipment. In the current economic climate, achieving operational efficiencies and reducing cost has taken on paramount importance.
Insight’s research suggests that the [...]
Mobile advertising is a form of advertising thriugh mobile (wireless) phones or other mobile devices. It is basically a subset of mobile marketing. Some see mobile advertising as closely related to online or internet advertising, though its reach is far greater – currently, most mobile advertising is targeted at mobile phones, that came estimably to [...]
Airtel, a telephony superbrand, is well on its way to mastering the art of managing customers. The journey has been evolutionary and CRM now gives them the power to study the lives of its customers and offer them personalized services. CRM’s more than a test for Airtel, India’s largest mobile service provider—it’s a lifeline. Airtel’s [...]
Over the last few years, India has observed enviable growth in its economy,even in the face of the global slowdown. The strengthening domestic market and the domestic nature of investment financing has helped inminimizing the impact of the global economic crisis.The changing demographics in the country have also contributed in making this an attractive market, [...]
This report evaluates and analyses the 3G market, investigating the financial and industrial implications surrounding the 3G market.
Five companies paid over £22bn ($35bn) between them for licences to operate the heralded 3G third-generation mobile phone services in the UK. The four main players in Europe – Deutsche Telekom, Vodafone, Telefonica and France Telecom, as well [...]
This report will seek to cover the impact on, around and within a company such as British Telecom, following a major change, preferably in the media sector industry. This change management may involve the trial run of a new product or service, a takeover, a merger, redundancies or a large-scale growth or decline. Read to [...]
There is a growing need for operators and providers in the Nigerian telecoms industry to drive down cost of capital assets or infrastructure deployed for telecom services. This has been expressed in recent times by many operators who now come, together , on basis of mutual, agreements , to consider sharing infrastructure. The telecom market [...]
Bharti Tele-Ventures is one of India’s leading private sector telecom operators. Its cellular business, AirTel, is a leading mobile telephony brand. Like any telco, Bharti considers information technology a key business enabler. “For telecom, IT is like bread and butter. Read more to know how CRm helped Bharti in its objectives.
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This is the year for cloud computing as the next big thing in the convergence of network and IT management and telecom service providers have a serious play in developing IT-infrastructure as a service. This E-Guide provides insight into how service providers can broaden their reach beyond bandwidth and hosting services; learn how to capitalize [...]
Telpage initially deployed wireless broadband equipment from a variety of manufacturers in the 900 MHz, 2.4 and 5.7 GHz frequencies to support point-to-point and point-to-multipoint applications. Unfortunately, that equipment could not reliably scale to support increased demand. Read on to learn how Telpage found reliable scalability.click here for case study
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