Management courses at business schools have always been the subject of much debate and discussion. Schools have had to modify and adapt to constantly changing economic demands, but 2010 might just be the most game changing yet.
Today, we are well on our way to making core classes on ethics and sustainable business practices a real [...]
IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. Today it is the world’s largest furniture retailer, recognised for its Scandinavian style. The majority of IKEA’s furniture is flat-pack, ready to be assembled by the consumer. This allows a reduction in costs and packaging. IKEA carries [...]
In late 1997, an American company RiceTec Inc, was granted a patent by the US patent office to call the aromatic rice grown outside India ‘Basmati’. RiceTec Inc, had been trying to enter the international Basmati market with brands like ‘Kasmati‘ and ‘Texmati‘ described as Basmati-type rice with minimal success. However, with the Basmati patent [...]
Advertising does not function in a vacuum but in a market environment where several forces like consumer needs, business interests and government regulations are at work. It is a powerful force in terms of its persuasiveness and functions a critical social role. Moreover the high visibility and pervasiveness, it generates criticism and controversy. Much of [...]
Let us see what does it take to be a good project manager … click here to read ahead
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In the world that we call as information age, every human being has the right to get the information. With the advent of technology this has become possible to a greater extent. But Has the media been unbiased & passing the truth? Read More
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December 8, 2009 | Posted in
Business Ethics |
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Abhinav Kumar never failed to enjoy his company’s establishment-day jamboree. That was one time in the year when his company, Total Industries, really splurged on its employees. Assistant managers and about 122 of them-would be flown into Mumbai from all the branch offices, and lodged in hotels for 2 days.
The get-together cost the company Rs. [...]
November 15, 2009 | Posted in
Business,
Business Ethics |
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The failure of Lehman Brothers a year ago highlighted the scale of the financial meltdown and global recession. PricewaterhouseCoopers (PwC) took over as the UK administrator for Lehman Brothers. The firm is responsible for separating the investment bank’s UK operations from the global company, which has been taken over by Japanese bank Nomura.refer the case [...]
A shocking incident that happened with Johnson & Johnson. The company was in real crisis when it was hit by the Tylenol case. Refer to the complete case study
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Enron brings to mind the collapse of the seventh largest company in the United States of America and the largest bankruptcy seen by the country till date. Its stock was valued at $90 per share in 2001 and is worth almost nothing at the end of the same year.[1] The downward spiral that began since [...]
