Category Archives: International Business

Case Studies on International Business

International Business Machinations: A Case Study of Corporate Involvement in Local Educational Reform

This article examines several education reform programs supported by one corporation, IBM, in one community, Charlotte, North Carolina. By tracing how these initiatives were developed and implemented, we gain insights into the implications for educational equity and quality of intimate [...]

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Case Study on Unilever

Unilever is a British–Dutch multinational fast-moving consumer goods company. Its products include foods, beverages, cleaning agents and personal care products. Unilever and Oxfam have explored the links between wealth creation and poverty reduction – how the local operations of a business such as ours can contribute to sustainable [...]

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Filed under BPO, Business, Business Environment, Business Ethics, Business Strategy, International Business

Case Study on Gap Inc

The Gap, Inc. is an American clothing and accessories retailer based in San Francisco, California, and founded in 1969 by Donald G. Fisher and Doris F. Fisher. History In 1969, Don Fisher and his wife Doris opened the first GAP store in San Francisco. The [...]

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Case study on House of Tata

Tata Group is an Indian multinational conglomeratecompany headquartered in Mumbai, Maharashtra, India. A leading business software company needed to improve the end-user experience for a popular hosted enterprise application environment.     For more information click here....   http://www.youtube.com/watch?v=qUrPCAaTXXY   http://www.youtube.com/watch?v=ag7NMVRlPFc   http://engineeringtube.net/showvideo.php?vid=bcs12StrtcMang10&viid=6994   http://gibsdiscussions.blogspot.com/2006/12/case-study-on-tata-and-ge.html   http://www.tatacommunications.com/downloads/enterprise/CaseStudy-Hosted-Application-Provider.pdfhouse of tata case analysisthe house of tata case studyhouse of tata case [...]

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Filed under BPO, Business, Business Environment, Business Ethics, Business Strategy, International Business, Video Case Studies

Case Study on Ikea

IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds and desks, appliances and home accessories. Ikea, the international retailer of furniture and household goods, has a reputation for low prices and fresh, innovative design. For more information [...]

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Case Study on YouTube

YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. Youtube bubble showcases the best examples of advertising on youtube as well as research into youtube advertising with useful stats. For more information click [...]

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Filed under Business, Business Environment, Business Ethics, Business Strategy, International Business, Marketing

Case Study on Newspaper

A newspaper is a scheduled publicationcontaining news of current events, informative articles, diverse features and advertising. The National Newspaper Association, headquartered in Columbia, MO, recently released the results of their fifth readership survey on the patterns of community newspaper readers. For more information click here....   http://www.bl.uk/onlinegallery/features/frontpage/pdf/casehistories.pdf   http://www.springsource.com/files/uploads/all/pdf_files/customer/S2_CaseStudy_AssociatedNewspapers_USLET_EN.pdf   http://www.communitynewspapers.com/advertise/case-study/   http://leader.fhsu.edu/?p=2670

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Case Study on Ethical Issues

Ethics, also known as moral philosophy, is a branch ofphilosophy that involves systematizing, defending, and recommending concepts of right and wrong behavior. You don't have much time to worry about world hunger and nuclear disarmament when you're building a business. For more detail click [...]

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General Electric and Real Time

GE is squeezing time from the way it makes, buys and sells everything from plastic to jet engines. The cost savings are real. But going to real time will also trigger job losses and tougher management. Read more to get insight...Register [...]

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Filed under Business, Business Strategy, Featured Cases, General Management, International Business

Case study on AirTran Airways

With more than 700 daily flights to 57 destinations and a workforce of almost 9,000, getting passengers from 1 place to another requires rigorous coordination among numerous teams. On any given day, AirTran Airways may send up to 20 messages [...]

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