Internet marketing, also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.
Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.
Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through [...]
The iPhone, Facebook, and Google’s mobile operating system, Android, have been instrumental in developing a completely new business niche – the application, or ‘app’ for brevity.
Whilst these applications are often simple games or utilities, the growing popularity of social networks and the rapid uptake of mobile technology have helped some apps become household names. Farmville, [...]
How should a government promote entrepreneurship? This column argues that providing support programs for targeted sectors or companies is akin to “picking winners ex ante.” A far better approach is to encourage competition in the financial sector that facilitates experimentation in the real economy. Governments should forget about picking winners and focus on picking the [...]
HE is the chairman of Unique Identification Authority of India (UIDAI) and co-founder of Infosys Technologies Ltd. THE CHALLENGE: The UIDAI, too, is like a start-up. My prior success in no way guarantees success in this world and if I don’t deliver then the consequences could be large.
For Rohini Nilekani life seems to have come [...]
Many authors (refer: Swayne and Tucker, 1973; Kahneman and Lovallo, 1994; Baron, 1998; Stewart et al., 1998; Simon et al., 1999; Simon and Houghton, 2003; Baum and Lock, 2004; Mathews, 2008) have examined the traits and skills of the entrepreneur. Others have been more interested in their behaviors (refer: Bhave, 1994; Byers et al., 1997; [...]
Barclays is a major global financial services provider. It operates in over 50 countries and employs more than 156,000 people. In 2008, Barclays had an income of £23 billion, generating a profit before tax of just over £6 billion. In the UK, Barclays has 741,000 business customers. Many of these customers run relatively small enterprises
Even [...]
Every year thousands of entrepreneurs decide to set up their own business, anticipating great financial rewards. However, over half of new business start-ups fail in their first year. So what makes the difference between those and profitable business ventures? What makes an entrepreneur extraordinary? This case study focuses on Duncan Bannatyne, one of the UK’s [...]
There were many hurdles on Patricia Narayan’s way to become an entrepreneur. She has overcome all the hurdles and has bagged this year’s ‘FICCI Women Entrepreneur of the Year.’ Now she is the owner of ‘Sandeepha’ brand of restaurant chain. She started her career 30 years ago as an entrepreneur, selling eateries from a mobile [...]
This study aims at providing them with a strategic framework or method to analyze the marketability of their products or services and exploit internationalization opportunities. It also focuses on helping them in reducing their risks linked with cross border business opportunities.Methodology/DesignThis research is performed through case study method. A new conceptual model has been developed [...]
Kaplan talks about the five critical skills that entrepreneurs need:
1) Leadership: ability to build consensus in the face of uncertainty
2) Communication: ability to keep a clear and consistent message
3) Decision-making: knowing when to make a decision
4) Being a good team player: knowing when to trust and when to delegate
5) Ability to telescope: to focus in [...]
