CaseStudy.co.in» Entrepreneurship

TOP 10 FREE ONLINE MARKETING TIPS FOR STARTUPS

maddy — Mon, 12 Jul 2010 18:25:30 +0000

Internet marketing, also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.
Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.
Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.
The rise of social networking means that the Internet now offers so many free and low-cost marketing options, if your customers are online (and few people aren’t) you genuinely don’t need a marketing budget any more. Just to prove the point, here are top ten zero-budget online marketing tips
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MAKE THE MOST OF SOCIAL MEDIA: HOW TWITTER’S FUTURE WILL BE GOOD FOR SMALL BUSINESS

admin — Mon, 12 Jul 2010 18:18:19 +0000

The iPhone, Facebook, and Google’s mobile operating system, Android, have been instrumental in developing a completely new business niche – the application, or ‘app’ for brevity.

Whilst these applications are often simple games or utilities, the growing popularity of social networks and the rapid uptake of mobile technology have helped some apps become household names. Farmville, for example, the domain of armchair farmers and their bovine friends, is a champion cash cow, commanding the attentions of over 80m people.
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How Governments Should Spur Entrepreneurship

maddy — Thu, 01 Jul 2010 06:17:06 +0000

How should a government promote entrepreneurship? This column argues that providing support programs for targeted sectors or companies is akin to “picking winners ex ante.” A far better approach is to encourage competition in the financial sector that facilitates experimentation in the real economy. Governments should forget about picking winners and focus on picking the right system.
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Nandan Nilekani: Governtrepreneur

maddy — Thu, 01 Jul 2010 06:10:10 +0000

HE is the chairman of Unique Identification Authority of India (UIDAI) and co-founder of Infosys Technologies Ltd.
THE CHALLENGE: The UIDAI, too, is like a start-up. My prior success in no way guarantees success in this world and if I don’t deliver then the consequences could be large.
For Rohini Nilekani life seems to have come a full circle. Arghyam, her elegant house in suburban Bangalore has been turned into the unofficial headquarter of the Unique Identification Authority of India (UIDAI). Ever since her husband Nandan Nilekani gave up the co-chairman’s job at Infosys, the $4.6 billion (revenue, in 2008-09) company he co-founded with six colleagues in 1981, to take up a role in public service, there has been an endless stream of visitors at Arghyam. Although UIDAI’s official headquarter is in Delhi, the technical team is based in Bangalore. Nandan Nilekani splits his time between Delhi and Bangalore
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Entrepreneurial attitudes towards change

maddy — Tue, 29 Jun 2010 07:10:07 +0000

Many authors (refer: Swayne and Tucker, 1973; Kahneman and Lovallo, 1994; Baron, 1998; Stewart et al., 1998; Simon et al., 1999; Simon and Houghton, 2003; Baum and Lock, 2004; Mathews, 2008) have examined the traits and skills of the entrepreneur. Others have been more interested in their behaviors (refer: Bhave, 1994; Byers et al., 1997; Sarasvathy, 2001; Shook et al., 2003; Baron, 2007; Davidsson, 2008), trying to describe the entrepreneurial processes on the initial stages of venture development. However, studies that try to define how an entrepreneur reacts when facing changes have not been found in the literature. The focus of this research is thus, to explore the attitude of the entrepreneur towards changes throughout the development of the start-up project.

The theoretical background is divided into three main parts: the entrepreneurial attitude, the attitude towards change, and the relation between perceptions of organizational climate and attitudes. The first section reviews the literature about the traits and behaviors that define an entrepreneur. The second section concentrates on research papers concerning the attitude towards change for middle managers in well-established firms. Finally, the third section, through a review of the relevant literature, emphasizes the importance of the impact of the working environment perception on people’s attitude towards work.
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Barclays: Supporting new business start-ups

maddy — Sat, 19 Jun 2010 11:15:58 +0000

Barclays is a major global financial services provider. It operates in over 50 countries and employs more than 156,000 people. In 2008, Barclays had an income of £23 billion, generating a profit before tax of just over £6 billion. In the UK, Barclays has 741,000 business customers. Many of these customers run relatively small enterprises
Even during the downturn many people are choosing to start their own businesses. Barclays estimated that more than 436,000 new businesses started up in England and Wales in 2008. However, the number of businesses that ceased trading also rose in 2008.
This case study looks at the challenges of setting up a new business. It looks at some of the decisions that must be made by a budding entrepreneur. It outlines some of the services and support that are offered to business start-ups by a financial institution like Barclays.
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From ice cream van to Dragon’s Den – Duncan Bannatyne

maddy — Sat, 19 Jun 2010 11:11:51 +0000

Every year thousands of entrepreneurs decide to set up their own business, anticipating great financial rewards. However, over half of new business start-ups fail in their first year. So what makes the difference between those and profitable business ventures? What makes an entrepreneur extraordinary? This case study focuses on Duncan Bannatyne, one of the UK’s best-known entrepreneurs. His career shows that there is no single factor that makes an entrepreneur. As he says, ‘Anyone can do it’.
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Meet Patrica : Symbolizing Women Entrepreneurship

newuser — Mon, 14 Jun 2010 06:13:46 +0000

There were many hurdles on Patricia Narayan’s way to become an entrepreneur. She has overcome all the hurdles and has bagged this year’s ‘FICCI Women Entrepreneur of the Year.’ Now she is the owner of ‘Sandeepha’ brand of restaurant chain. She started her career 30 years ago as an entrepreneur, selling eateries from a mobile cart on the Marina beach amidst all troubles – battling a failed marriage, coping with her husband, a multiple addict, and taking care of two kids, as reported by Shobha Warrier … click here to know more

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‘‘How can marketing research help innovative SMEs in exploitation of international opportunities in their early internationalization? ’’ : Role of Market Research in internationalization of SMEs

maddy — Fri, 12 Feb 2010 03:19:20 +0000

This study aims at providing them with a strategic framework or method to analyze the marketability of their products or services and exploit internationalization opportunities. It also focuses on helping them in reducing their risks linked with cross border business opportunities.Methodology/DesignThis research is performed through case study method. A new conceptual model has been developed by integrating relevant standard approaches within field of research. This model has been further explained by implementing it on case company (Widforss).ConclusionsThis study claims to make a significant and creative contribution to the field of SMEs internationalization through two theoretical models named as International SME Model of Innovation Exploitation (ISMIE) and Proactive International Entrepreneurship model (PIE). Both of these models use marketing research as key success factor. However, sufficient empirical evidences could not be provided due to limitations. Whereas, the practical contribution for the case firm named as Widforss industries is very evident. Read more…

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Five Critical Skills That Entrepreneurs Need: What Jerry Kaplan thinks!!

maddy — Sun, 07 Feb 2010 02:51:49 +0000

Kaplan talks about the five critical skills that entrepreneurs need:
1) Leadership: ability to build consensus in the face of uncertainty
2) Communication: ability to keep a clear and consistent message
3) Decision-making: knowing when to make a decision
4) Being a good team player: knowing when to trust and when to delegate
5) Ability to telescope: to focus in on the details and then move back to the bigger picture. Watch video…