Category Archives: Articles
Thinking Outside The (Big) Box
Experimentation is an important element of emergent strategy that offers innovators the opportunity to test key assumptions early and get the information needed to move forward more efficiently and effectively.
Experimentation in CPG often requires thinking "outside the (big) box" in [...]
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Filed under Articles, Innovation Management
Political Marketing in 2008 U.S. Presidential Primary Elections
marketing has become a more and more important tool in politics in general. In order to campaign successfully – and become the President-elect - in the U.S. Presidential Election, marketing is indispensable. This lead to enormous amounts of money spent [...]
Filed under Articles, Brand Management, Branding, Marketing
World Markets Vs. Economy
Although economics has many facets, the field is unified by several central ideas. In this article, we will take a closer look at Ten Principles of Economics. There is no question as to what an economy is. Whether we are [...]
Filed under Articles, Business, Economics, Exclusive Articles, Featured Cases
Designing A Compensation for executives
There is evidence that compensation levels are linked to firm performance as well as monitoring, in other words, the composition of the board influence compensation.
The Industry firms might pay the CEO for performance. Also, stock ownership influence compensation levels; when [...]
Top 10 Reasons Marketing Hates Sales
Geoffrey James has sold and written hundreds of features, articles and columns for national publications including Wired, Men's Health, Business 2.0, Selling Power, Brand World, Computer Gaming World, CIO, The New York Times and (of course) BNET. He is the [...]
Filed under Articles, Featured Cases, Marketing, Sales and Distribution
Cover Letter : Your First Cut
How to write a good cover letter is a concern that every job seeking individual faces. Why you need to write a cover letter, the answer is when sending your Resume to recruitment agencies you have to let them know [...]
Lean: It's Not Just for Manufacturing Anymore!
With traditional manufacturing being the focus of the 2006 AME conference in Dallas, one of the biggest takeaways from the conference was the use of Lean in ‘other' applications. Non manufacturing organizations are reporting staggering results after applying the Lean [...]
Filed under Articles, LEAN Manufacturing, Operations
Be Your Own Investment Expert
While it is easy to quote investment experts, their advice seldom works for retail investors. Wisdom, they say, comes out of experience. But is the same wisdom applicable to you as well? Sometimes, it may be. But there is no [...]
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Filed under Articles, Concepts, Exclusive Articles, Finance, Free Cases
How to Build a Personal Brand
With everyone and their mother trying to make a name for themselves, it’s harder and harder to be heard through all the noise. To do so you need expert help, and for top tips there are few better qualified to [...]
Filed under Articles, Brand Identity, Brand Management, Branding, Marketing