Category Archives: Marketing

Marketing Case Studies

Case Study on Belkin

Belkin International, Inc., is a manufacturer of computer hardware that specializes in connectivity devices.  Belkin is a world-leader in connectivity solutions and electronic devices. Headquarted in California, Belkin has become one of the fastest growing companies in the world.....To refer more on this case study click here Belkin International, [...]

Leave a Comment

Filed under Business, Business Environment, Business Ethics, Business Strategy, Marketing

Case Study on Geothermal Energy

Calpine is the largest supplier of renewable geothermal energy. It supplies power in the northern Alabama. When the plant was being building the direction of purchase was looking for the solution to maximize the cost.....   To refer more on this case study click [...]

Leave a Comment

Filed under Business, Business Environment, Business Ethics, Business Strategy, Marketing

case study on Vantec

Since the inception of the Vancouver Angel Technology Networks (VANTEC) in April 1999, many BC companies have presented to the network and some have received funding from this network of angel investors. For info with regard on case [...]

Comments Off

Filed under Business, Business Environment, Business Ethics, Business Strategy, Marketing, Technology

Case study on Valero Energy Corporation

Valero Energy Corporation, recognised as one of Fortune’s 100 Best Companies to Work for in America, is a Fortune 500 company based in San Antonio, Texas. Valero, with approximately 20,000 employees, revenues of nearly $30 billion and an extensive refining [...]

Comments Off

Filed under Business, Business Environment, Business Ethics, Business Strategy, Marketing

Case study on Vaughan & Bushnell Manufacturing

Vaughan & Bushnell Manufacturing Company, headquartered in Hebron, Illinois, was founded in 1869 and today is the world's largest producer of quality hammers an other related hand tools. For info with regard on case study on Vaughan & Bushnell Manufacturing , sign [...]

Comments Off

Filed under Business, Business Environment, Business Ethics, Business Strategy, Marketing

Pepsi Super Bowl: mobile marketing Methods

In the run up to the 2007 Super Bowl, Pepsi unveiled 15 new can designs and created a range of promotions as part of a major new branding initiative. Its Super Can contest gave fans the chance to win Super [...]

Leave a Comment

Filed under Advertising, Free Cases, Marketing, Online Marketing

Grand Traverse Pie: Local marketing in international style

Grand Traverse Pie Company, an 18-unit fast casual restaurant brand based in Michigan, hired Duke Marketing to provide strategic planning, marketing, local store marketing tactics, and public relations. Duke Marketing developed a chain-wide promotion to boost dinner sales with “What’s [...]

Leave a Comment

Filed under Advertising, Marketing

Case study on ViewSonic

ViewSonic Corporation is a leading global provider of visual display products. ViewSonic develops, markets, and supports a broad range of innovative products and is recognized worldwide for its LCD monitors, LCD TVs, projectors, digital signage displays, digital photo frames and [...]

Comments Off

Filed under Business, Business Environment, Business Ethics, Business Strategy, Marketing, Technology

Case study on Viacom

Viacom is one of the world’s largest global entertainment content firms, owning a number of companies that span a variety of mass media such as cable and satellite television and movie production and distribution. MTV Networks is a division of [...]

Comments Off

Filed under Business, Business Environment, Business Ethics, Business Strategy, Marketing

Case study on Assurant Health

Assurant is a specialty insurance company. It provides wide rang of insurance. Assurant have faced many problem  such as projects focus on budget, schedule and timeline. Lack of flexibility in software development and many more.   For info with regard on case study on Assurant Health, sign in [...]

Leave a Comment

Filed under Business, Business Environment, Business Ethics, Business Strategy, Crisis Management, Insurance, Marketing, Project Management