Category Archives: Marketing
Facebook Marketing Case Study - "Mad Men"
A case of amazing marketing strategy used by Facebook.
refer to the entire case
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Filed under Marketing, Online Marketing
5 Coolest Social Media Trends
With social media itself an exponentially growing trend that’s here to stay, many companies both small and large are keeping tabs on new social technologies as they emerge. With new sites, services, apps and practices that help businesses connect more [...]
Filed under Computers and IT, Free Cases, Online Marketing, Technology
‘‘How can marketing research help innovative SMEs in exploitation of international opportunities in their early internationalization? ’’ : Role of Market Research in internationalization of SMEs
This study aims at providing them with a strategic framework or method to analyze the marketability of their products or services and exploit internationalization opportunities. It also focuses on helping them in reducing their risks linked with cross border business [...]
Filed under Entrepreneurship, Free Cases, Marketing
Internet Marketing : A Business Essential
The internet has opened a whole New World of opportunities for even the smallest home-bases business. With the success of Online Biggies such as Amazon, eBay etc. the potential of earning through the webspace is well proven. Also there are [...]
Filed under Featured Cases, Marketing, Online Marketing, White Papers
Accountability: A Guide to Measuring ROI and ROO Across Media
"Accountability” is the word on everyone’s lips—and it’s going to continue to be one of the most discussed topics for a long time. ANA/Forrester’s Accountability Survey reflects the growing interest in measuring results among advertising leaders. The study showed that [...]
Filed under Marketing
The Apple iPhone: Successes and Challenges for the Mobile Industry
The survey showed that most iPhone users are relatively youthful technophiles; half are under age 30, and a third of them even carry more than one mobile phone. This group of customers is great for launching a product, but there [...]
Filed under Consumer Behaviour, Marketing
Apple: Whats the competitive edge?
At the outset, Apple had many competitive advantages that allowed it to become a profitable business. Apple’s PCs relied on proprietary designs that only Apple could produce. When Apple developed the Macintosh, it was very easy to use, had an [...]
Filed under Brand Equity, Brand Management, Computers and IT, Marketing
Brand Identity : State Farm
State Farm® is the leading insurer of cars and homes in the United States, protecting about one out of every five insured cars and one out of every five homes. State Farm Life Insurance Company is ranked fifth in paid-for [...]
Filed under Brand Identity, Brand Management, Insurance, Marketing
How to Implement and Evaluate an Online Channel Extension Through Social Media
The main purpose of this thesis is to explore and investigate how an online company can utilize social media. Another purpose is to, though an extensive literature review, explain why a web-based company should exploit social communication channels. Another purpose [...]
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Filed under Articles, e-Commerce, Online Marketing