Category Archives: Advertising
Pepsi Super Bowl: mobile marketing Methods
In the run up to the 2007 Super Bowl, Pepsi unveiled 15 new can designs and created a range of promotions as part of a major new branding initiative. Its Super Can contest gave fans the chance to win Super [...]
Filed under Advertising, Free Cases, Marketing, Online Marketing
Google Advertising: the future
The official Google blog carried a feature on a conference call held by Google to outline their views on where display advertising is heading over the next few years. There is a clear shift towards making stronger and more effective [...]
Filed under Advertising, Articles, Featured Cases, Marketing, Online Marketing
Autoglass® refashions its business around TV
Autoglass® has been a successful radio advertiser for years. Its challenge in 2008 was to find other higher reach media to grow its business in a declining market. Car crime was falling and mileage was dropping as high fuel prices [...]
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Filed under Advertising, Marketing
Branding and IT Giants
A very informative paper discussing the various tools and weapons of Branding such as the Brand Value, Branding Strategies, Brand Equity, Advertising etc. and how the present IT companies are using them at the fullest.
The paper has been prepared by [...]
Filed under Advertising, Brand Equity, Brand Identity, Brand Management, Branding, Featured Cases, Marketing
OfficeMax Case Study
OfficeMax is an American office supplies retailer that was founded in 1988 and is headquartered in Naperville, Illinois. Back to school and YouTube. This case study shows how OfficeMax and its agency partner The Escape Pod worked with YouTube Advertising to create a hilarious viral [...]
Case Study on Hardee's
Hardee's is a restaurant chain, located mostly in the Southeast and Midwestern regions of the United States. Hardee's case study explains how the fast food chain reversed a long sales decline by changing everything from its menu to its advertising. To refer this case study click here Hardee'sPowered [...]
Filed under Advertising
Case Study on New coke an innovation
Cocola Broadcasting is a broadcasting company based in Fresno, California. Battered by competition from the sweeter Pepsi-Cola, Coca-Cola decided in 1985 toreplace its old formula with a sweeter variation, dubbed the “New Coke”. Coca-Colaspent $4 million on market research...... To refer this case study [...]
Filed under Advertising, Brand Equity, Brand Management, Business, Business Strategy, Marketing
Case Study on G.A.P Adventures
Gap Inc. is an clothing retailer company. It was founded by San Francisco, California, U.S in 1969. It is a eco tour company. This case study is all about the creative use of live ball triple output of custom travel division.
For more information see on this [...]
Case Study on Abercrombie & Fitch Discrimination
Abercrombie & Fitch Discrimination was forned on 4 June 18892 by David T Abercrombie and Ezra Fitch. Michael S Jeffries is the chairman n CEO of the company. it main aim of making casual wear for consumers, specially for the age group of 18 to 23.
It is [...]
Filed under Advertising, Brand Loyalty, Business, Marketing