Category Archives: Advertising

Advertising

Pepsi Super Bowl: mobile marketing Methods

In the run up to the 2007 Super Bowl, Pepsi unveiled 15 new can designs and created a range of promotions as part of a major new branding initiative. Its Super Can contest gave fans the chance to win Super [...]

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Filed under Advertising, Free Cases, Marketing, Online Marketing

Grand Traverse Pie: Local marketing in international style

Grand Traverse Pie Company, an 18-unit fast casual restaurant brand based in Michigan, hired Duke Marketing to provide strategic planning, marketing, local store marketing tactics, and public relations. Duke Marketing developed a chain-wide promotion to boost dinner sales with “What’s [...]

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Google Advertising: the future

The official Google blog carried a feature on a conference call held by Google to outline their views on where display advertising is heading over the next few years. There is a clear shift towards making stronger and more effective [...]

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Filed under Advertising, Articles, Featured Cases, Marketing, Online Marketing

Autoglass® refashions its business around TV

Autoglass® has been a successful radio advertiser for years. Its challenge in 2008 was to find other higher reach media to grow its business in a declining market. Car crime was falling and mileage was dropping as high fuel prices [...]

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Branding and IT Giants

A very informative paper discussing the various tools and weapons of Branding such as the Brand Value, Branding Strategies, Brand Equity, Advertising etc. and how the present IT companies are using them at the fullest. The paper has been prepared by [...]

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Filed under Advertising, Brand Equity, Brand Identity, Brand Management, Branding, Featured Cases, Marketing

OfficeMax Case Study

OfficeMax  is an American office supplies retailer that was founded in 1988 and is headquartered in Naperville, Illinois. Back to school and YouTube. This case study shows how OfficeMax and its agency partner The Escape Pod worked with YouTube Advertising to create a hilarious viral [...]

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Filed under Advertising, Business, Business Environment, Business Ethics, Business Strategy

Case Study on Hardee's

Hardee's is a restaurant chain, located mostly in the Southeast and Midwestern regions of the United States. Hardee's case study explains how the fast food chain reversed a long sales decline by changing everything from its menu to its advertising. To refer this case study click here Hardee'sPowered [...]

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Case Study on New coke an innovation

Cocola Broadcasting is a broadcasting company based in Fresno, California. Battered by competition from the sweeter Pepsi-Cola, Coca-Cola decided in 1985 toreplace its old formula with a sweeter variation, dubbed the “New Coke”. Coca-Colaspent $4 million on market research...... To refer this case study [...]

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Filed under Advertising, Brand Equity, Brand Management, Business, Business Strategy, Marketing

Case Study on G.A.P Adventures

Gap Inc. is an clothing retailer company. It was founded by San Francisco, California, U.S in 1969. It is a eco tour company. This case study is all about the creative use of  live ball triple output of custom travel division.   For more information see on this [...]

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Filed under Advertising, Brand Equity, Business, Business Environment, Business Strategy, Marketing, Sales and Distribution, Short Case Studies

Case Study on Abercrombie & Fitch Discrimination

Abercrombie & Fitch Discrimination was forned on 4 June 18892 by David T Abercrombie and  Ezra Fitch. Michael S Jeffries is the chairman n CEO of the company. it main aim of making casual wear for consumers, specially for the age group of 18 to 23.   It is [...]

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Filed under Advertising, Brand Loyalty, Business, Marketing