LF is active in three markets: Property & casualty insurance, pension and banking. The main objective for such a strategy is to differentiate by offering all the services to the customer who can enjoy the benefits of having their whole personal economy at one place. LF’s market requires great customer loyalty as the high fixed [...]
Advertising does not function in a vacuum but in a market environment where several forces like consumer needs, business interests and government regulations are at work. It is a powerful force in terms of its persuasiveness and functions a critical social role. Moreover the high visibility and pervasiveness, it generates criticism and controversy. Much of [...]
Mobile advertising is a form of advertising thriugh mobile (wireless) phones or other mobile devices. It is basically a subset of mobile marketing. Some see mobile advertising as closely related to online or internet advertising, though its reach is far greater – currently, most mobile advertising is targeted at mobile phones, that came estimably to [...]
Vodafone sponsors several leading sporting brands including the record breaking Ferrari Formula 1 motor racing team and Manchester United, one of the world’s most successful football clubs. Sponsoring these leaders is an important part of Vodafone’s corporate and marketing strategies, which are designed to make the company one of the world’s best known brands. As [...]
You’ve probably heard by now that Tropicana redesigned their orange juice cartons, but then received so much negative feedback they’ve decided to revert to their old design. This is an example of how design in a vacuum can lead to terrible branding decisions … click here to know more on these changes
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Pizza is a $35 billion industry and Domino’s gets a big slice of that — about $1.5 billion. The chain, which was founded 50 years ago in Ypsilanti, Michigan, today boasts almost 9,000 stores that deliver more than 1 million pizzas a day.
But what Domino’s is known for is delivering pizzas quickly — not for [...]
Advertising has many connotations, simply put it means notifying or informing persons of things by using mass media-external communications.
To attract the attention the plain message is couched in such imaginative moulds that it becomes an art form needing creative instincts of an artist to conceptualize the contents…click here to know more on advertising strategies.
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March 24, 2010 | Posted in
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Autoglass® has been a successful radio advertiser for years. Its challenge in 2008 was to find other higher reach media to grow its business in a declining market. Car crime was falling and mileage was dropping as high fuel prices drove people off the roads meaning that fewer consumers were suffering glass damage. Analysis of [...]
March 19, 2010 | Posted in
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Reebok in India has been perceived as a sports-wear brand rather than a sports-lifestyle brand. Competing brands in the business are leveraging the Sports and Lifestyle platform. Adidas and Nike benefitted from their associations with international sports personalities and events. Adidas has Sachin Tendulkar and Virendra Sehwag as their brand ambassadors. Nike has taken apparel [...]
Café Coffee Day is India’s largest café chain – 775 outlets across the country. With over 5 million youngsters walking in every month, Café Coffee Day is where the youth of India hang out over a cup of coffee and catch up with friends. Like Café Coffee Day promises, a lot can happen over coffee…click [...]
February 9, 2010 | Posted in
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