CaseStudy.co.in » Advertising

Autoglass® refashions its business around TV

newuser — Sun, 18 Dec 2011 23:40:13 +0000

Autoglass® has been a successful radio advertiser for years. Its challenge in 2008 was to find other higher reach media to grow its business in a declining market. Car crime was falling and mileage was dropping as high fuel prices drove people off the roads meaning that fewer consumers were suffering glass damage. Analysis of the market showed that one thing was stopping motorists calling Autoglass® - apathy. Seventy percent thought that a chip or scratch is not significant enough damage for repair..click here to read more

Branding and IT Giants

newuser — Wed, 16 Nov 2011 23:39:59 +0000

A very informative paper discussing the various tools and weapons of Branding such as the Brand Value, Branding Strategies, Brand Equity, Advertising etc. and how the present IT companies are using them at the fullest. The paper has been prepared by IIM Kozhikode people and is definitely a must read...click here to refer the paper

OfficeMax Case Study

admin — Sat, 12 Nov 2011 07:55:35 +0000

OfficeMax is an American office supplies retailer that was founded in 1988 and is headquartered in Naperville, Illinois. Back to school and YouTube. This case study shows how OfficeMax and its agency partner The Escape Pod worked with YouTube Advertising to create a hilarious viral video campaign..... To refer this case study click here OfficeMax

Case Study on Hardee's

admin — Wed, 09 Nov 2011 07:15:57 +0000

Hardee's is a restaurant chain, located mostly in the Southeast and Midwestern regions of the United States. Hardee's case study explains how the fast food chain reversed a long sales decline by changing everything from its menu to its advertising. To refer this case study click here Hardee's

Case Study on New coke an innovation

admin — Sat, 05 Nov 2011 11:32:24 +0000

Cocola Broadcasting is a broadcasting company based in Fresno, California. Battered by competition from the sweeter Pepsi-Cola, Coca-Cola decided in 1985 toreplace its old formula with a sweeter variation, dubbed the “New Coke”. Coca-Colaspent $4 million on market research...... To refer this case study click here NEW COKE

Grand Traverse Pie: Local marketing in international style

maddy — Thu, 03 Nov 2011 23:40:48 +0000

Grand Traverse Pie Company, an 18-unit fast casual restaurant brand based in Michigan, hired Duke Marketing to provide strategic planning, marketing, local store marketing tactics, and public relations. Duke Marketing developed a chain-wide promotion to boost dinner sales with “What’s for Supper?” as the campaign. Read more...

Case Study on G.A.P Adventures

admin — Tue, 01 Nov 2011 08:31:49 +0000

Gap Inc. is an clothing retailer company. It was founded by San Francisco, California, U.S in 1969. It is a eco tour company. This case study is all about the creative use of live ball triple output of custom travel division. For more information see on this link www.ioninteractive.com/case-study-gap-adventures/

Case Study on Abercrombie & Fitch Discrimination

admin — Mon, 31 Oct 2011 09:54:38 +0000

Abercrombie & Fitch Discrimination was forned on 4 June 18892 by David T Abercrombie and Ezra Fitch. Michael S Jeffries is the chairman n CEO of the company. it main aim of making casual wear for consumers, specially for the age group of 18 to 23. It is most leading company in us for clothing. The company as also launched the "A&F Cares" For more refer on this link psucomm473.blogspot.com/2007/10/abercrombie-fitch-discrimination-case.html

Google Advertising: the future

newuser — Sat, 09 Oct 2010 07:06:22 +0000

The official Google blog carried a feature on a conference call held by Google to outline their views on where display advertising is heading over the next few years. There is a clear shift towards making stronger and more effective use of social networks to target consumers and to gain valuable feedback from people (and their friends) about the types of ads they like and wish to see more of and also the reverse. It makes for interesting reading and might be a good article to push towards students interested in reading more about innovations in online marketing and advertising...Read ahead

Managing Customer Loyalty through Direct Marketing

admin — Tue, 15 Jun 2010 14:06:10 +0000

LF is active in three markets: Property & casualty insurance, pension and banking. The main objective for such a strategy is to differentiate by offering all the services to the customer who can enjoy the benefits of having their whole personal economy at one place. LF’s market requires great customer loyalty as the high fixed costs of acquiring a new customer does not make the customer profitable until several years later. If the company then can achieve excellent customer loyalty, there are great reasons to invest in this field. Direct marketing is a method known to be focusing on long term aspects by establishing a relationship which increases the customer loyalty. Read more...