CaseStudy.co.in» Advertising

Managing Customer Loyalty through Direct Marketing

admin — Tue, 15 Jun 2010 14:06:10 +0000

LF is active in three markets: Property & casualty insurance, pension and banking. The main objective for such a strategy is to differentiate by offering all the services to the customer who can enjoy the benefits of having their whole personal economy at one place. LF’s market requires great customer loyalty as the high fixed costs of acquiring a new customer does not make the customer profitable until several years later. If the company then can achieve excellent customer loyalty, there are great reasons to invest in this field. Direct marketing is a method known to be focusing on long term aspects by establishing a relationship which increases the customer loyalty.
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Advertising Regulation And Standards: The Indian Scenario

maddy — Sun, 06 Jun 2010 05:52:04 +0000

Advertising does not function in a vacuum but in a market environment where several forces like consumer needs, business interests and government regulations are at work. It is a powerful force in terms of its persuasiveness and functions a critical social role. Moreover the high visibility and pervasiveness, it generates criticism and controversy. Much of this controversy springs from the fact that advertising is used more as a persuasive communication tool thereby creating serious impact on the tastes, values and lifestyles of society.
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Mobile Advertising : Case Studies

newuser — Fri, 04 Jun 2010 07:11:20 +0000

Mobile advertising is a form of advertising thriugh mobile (wireless) phones or other mobile devices. It is basically a subset of mobile marketing. Some see mobile advertising as closely related to online or internet advertising, though its reach is far greater – currently, most mobile advertising is targeted at mobile phones, that came estimably to a global total of 4.6 billion as of 2009. Notably computers, including desktops and laptops, are currently estimated at 1.1 billion globally…click here for the case studies

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Advertising and Sponsorship : Vodafone ties with SuperBrands

newuser — Wed, 02 Jun 2010 06:47:10 +0000

Vodafone sponsors several leading sporting brands including the record breaking Ferrari Formula 1 motor racing team and Manchester United, one of the world’s most successful football clubs. Sponsoring these leaders is an important part of Vodafone’s corporate and marketing strategies, which are designed to make the company one of the world’s best known brands. As a winner itself in its own line of business, Vodafone sees good sense in being associated with other winners, and being involved in aspirational activities which excite the public…click here for details

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Branding Changes : Tropicana

newuser — Mon, 31 May 2010 19:45:25 +0000

You’ve probably heard by now that Tropicana redesigned their orange juice cartons, but then received so much negative feedback they’ve decided to revert to their old design. This is an example of how design in a vacuum can lead to terrible branding decisions … click here to know more on these changes

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Domino’s: Why We Reinvented Our Pizza — and Then Promoted How Crappy It Used to Be.

maddy — Sun, 28 Mar 2010 04:10:29 +0000

Pizza is a $35 billion industry and Domino’s gets a big slice of that — about $1.5 billion. The chain, which was founded 50 years ago in Ypsilanti, Michigan, today boasts almost 9,000 stores that deliver more than 1 million pizzas a day.

But what Domino’s is known for is delivering pizzas quickly — not for making the most mouth-watering pie around. So in 2008, Domino execs began to reinvent its pizza. At the end of 2009, it rolled out the new and improved pizza, and launched an ad campaign that features consumers ruthlessly bashing its old recipe. Read more to know if the strategy has worked for Domino’s

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Dissecting Advertising Strategies

newuser — Wed, 24 Mar 2010 09:32:31 +0000

Advertising has many connotations, simply put it means notifying or informing persons of things by using mass media-external communications.

To attract the attention the plain message is couched in such imaginative moulds that it becomes an art form needing creative instincts of an artist to conceptualize the contents…click here to know more on advertising strategies.

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Autoglass® refashions its business around TV

newuser — Fri, 19 Mar 2010 20:00:45 +0000

Autoglass® has been a successful radio advertiser for years. Its challenge in 2008 was to find other higher reach media to grow its business in a declining market. Car crime was falling and mileage was dropping as high fuel prices drove people off the roads meaning that fewer consumers were suffering glass damage. Analysis of the market showed that one thing was stopping motorists calling Autoglass® – apathy. Seventy percent thought that a chip or scratch is not significant enough damage for repair..click here to read more

Brand Reebok – Reebok Just Did It, Impossible is Nothing!

maddy — Fri, 12 Feb 2010 02:57:40 +0000

Reebok in India has been perceived as a sports-wear brand rather than a sports-lifestyle brand. Competing brands in the business are leveraging the Sports and Lifestyle platform. Adidas and Nike benefitted from their associations with international sports personalities and events. Adidas has Sachin Tendulkar and Virendra Sehwag as their brand ambassadors. Nike has taken apparel sponsorship to a different level by sponsoring the entire Indian cricket team.
Read the marketing innovation by Reebok….

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New Year promo for Café Coffee Day

newuser — Tue, 09 Feb 2010 05:13:46 +0000

Café Coffee Day is India’s largest café chain – 775 outlets across the country. With over 5 million youngsters walking in every month, Café Coffee Day is where the youth of India hang out over a cup of coffee and catch up with friends. Like Café Coffee Day promises, a lot can happen over coffee…click here to read the case study