Category Archives: Advertising
Managing Customer Loyalty through Direct Marketing
LF is active in three markets: Property & casualty insurance, pension and banking. The main objective for such a strategy is to differentiate by offering all the services to the customer who can enjoy the benefits of having their whole [...]
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Filed under Advertising, Articles, Brand Management, Consumer Behaviour, Marketing, Sales and Distribution
Advertising Regulation And Standards: The Indian Scenario
Advertising does not function in a vacuum but in a market environment where several forces like consumer needs, business interests and government regulations are at work. It is a powerful force in terms of its persuasiveness and functions a critical [...]
Filed under Advertising, Articles, Branding, Business Ethics, Featured Cases, Marketing
Mobile Advertising : Case Studies
Mobile advertising is a form of advertising thriugh mobile (wireless) phones or other mobile devices. It is basically a subset of mobile marketing. Some see mobile advertising as closely related to online or internet advertising, though its reach is far [...]
Advertising and Sponsorship : Vodafone ties with SuperBrands
Vodafone sponsors several leading sporting brands including the record breaking Ferrari Formula 1 motor racing team and Manchester United, one of the world’s most successful football clubs. Sponsoring these leaders is an important part of Vodafone’s corporate and marketing strategies, [...]
Filed under Advertising, Branding, Marketing
Branding Changes : Tropicana
You’ve probably heard by now that Tropicana redesigned their orange juice cartons, but then received so much negative feedback they’ve decided to revert to their old design. This is an example of how design in a vacuum can lead to [...]
Filed under Advertising, Brand Identity, Marketing
Brand Reebok - Reebok Just Did It, Impossible is Nothing!
Reebok in India has been perceived as a sports-wear brand rather than a sports-lifestyle brand. Competing brands in the business are leveraging the Sports and Lifestyle platform. Adidas and Nike benefitted from their associations with international sports personalities and events. [...]
New Year promo for Café Coffee Day
Café Coffee Day is India’s largest café chain - 775 outlets across the country. With over 5 million youngsters walking in every month, Café Coffee Day is where the youth of India hang out over a cup of coffee and [...]
Filed under Advertising, Marketing
Hyundai’s Advertising Strategy: Wait for the Fire Sales
Chris Perry, marketing communication director at Hyundai Motor America, got a call he’d been waiting years to receive. A rep in Hyundai’s media-buying agency reported that an exclusive multiyear advertising sponsorship for the Academy Awards broadcast was up for grabs. [...]
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Filed under Advertising, Branding, Marketing