Category Archives: Brand Equity
Apple: Whats the competitive edge?
At the outset, Apple had many competitive advantages that allowed it to become a profitable business. Apple’s PCs relied on proprietary designs that only Apple could produce. When Apple developed the Macintosh, it was very easy to use, had an [...]
Filed under Brand Equity, Brand Management, Computers and IT, Marketing
Branding and IT Giants
A very informative paper discussing the various tools and weapons of Branding such as the Brand Value, Branding Strategies, Brand Equity, Advertising etc. and how the present IT companies are using them at the fullest.
The paper has been prepared by [...]
Filed under Advertising, Brand Equity, Brand Identity, Brand Management, Branding, Featured Cases, Marketing
Case Study on New coke an innovation
Cocola Broadcasting is a broadcasting company based in Fresno, California. Battered by competition from the sweeter Pepsi-Cola, Coca-Cola decided in 1985 toreplace its old formula with a sweeter variation, dubbed the “New Coke”. Coca-Colaspent $4 million on market research...... To refer this case study [...]
Filed under Advertising, Brand Equity, Brand Management, Business, Business Strategy, Marketing
Apple Computer and Digital Movie Making for Education
Apple Computer, Inc. was founded in 1976 by Steve Jobs, Steve Wozniak, Ronald Wayne. Apple Computer needs to impress teachers with the usefulness of a low-cost digital movie-making tool. It is been mention in this case study with its solution...
For info with [...]
Case Study on G.A.P Adventures
Gap Inc. is an clothing retailer company. It was founded by San Francisco, California, U.S in 1969. It is a eco tour company. This case study is all about the creative use of live ball triple output of custom travel division.
For more information see on this [...]
Brand Identity : Post It
The brand we are going to discuss in this case belongs to a company which once had the priviledge of having the highest no. of patents under its name. It is none other than 3M which is well known for [...]
Filed under Brand Equity, Brand Identity, Branding, Marketing, Video Case Studies
Branding India for Health and Spiritual Tourism
Indian health care industry has been going through a development phase for past many years and the quality along with the magnitude of the health services has increased manifold. The enhancement in the encompassing levels of all the required parameters [...]
Filed under Articles, Brand Equity, Branding, How To, Marketing
Yera Glass : A Case Study
Yera is a brand that has redefined the glassware market in India. This brand can be credited with popularising glassware in Indian households. Yera is a brand which came into existence in 1965. The brand now holds a lions share [...]
Filed under Brand Equity, Brand Management, Featured Cases, Marketing
Hero Honda’s rise to the top: ‘Fill it, shut it, forget it’
Hero Honda is a joint venture between an Indian bicycle manufacturer and a global leader in small-engine technology. This venture reaped the benefits of an enormous Indian population in need of affordable transportation, one having still modest but growing buyer [...]
Filed under Brand Equity, Branding, Business, Business Strategy, Featured Cases
Amazon’s Kindle : A Case Study
Amazon Kindle is a software and hardware platform developed by Amazon.com for the rendering and displaying of e-books and other digital media. Amazon’s Kindle is widely considered as the leading e-reader. The popularity of this product can be gauged from [...]
Filed under Brand Equity, Brand Identity, Marketing