Indian health care industry has been going through a development phase for past many years and the quality along with the magnitude of the health services has increased manifold. The enhancement in the encompassing levels of all the required parameters of Health Care Services in India has started developing the country in to a natural [...]
Yera is a brand that has redefined the glassware market in India. This brand can be credited with popularising glassware in Indian households. Yera is a brand which came into existence in 1965. The brand now holds a lions share in the Indian glassware market in India. The brand can be said as the pioneer [...]
Hero Honda is a joint venture between an Indian bicycle manufacturer and a global leader in small-engine technology. This venture reaped the benefits of an enormous Indian population in need of affordable transportation, one having still modest but growing buyer power.
In 1983, Hero Cycles of India signed an agreement with Honda Motor Corporation, forming Hero [...]
Amazon Kindle is a software and hardware platform developed by Amazon.com for the rendering and displaying of e-books and other digital media. Amazon’s Kindle is widely considered as the leading e-reader. The popularity of this product can be gauged from the fact that Amazon released the Kindle First Generation on November 19, 2007, and it [...]
Objective
Launch and position Bacardi as a preferred brand of the young, trendy & classy adults
Expand market for white spirits and build Bacardi as the market leader in that segment
Develop top-of-mind salience for the brand amongst customers & consumers
Provide Merchandising & Promotion solutions on a turnkey basis
…click here to read the Bacardi Case Study
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The aim of this case study is to analyze the manner in which in the shortest from of cricket i.e twenty20 cricket has been marketed in India by Board for Control of Cricket in India. BCCI launched Indian Premier League, to promote Twenty20 professional cricket league in India. This case study tries to analyze the [...]
Real lemon have been nearly non-existent in the organised beverage market. So, Parle Agro came up with a real lemon drink that tastes exactly like the traditional ‘nimbo-pani’. Half way through the project we hear even the Cola Giants are planning to launch their version of the same. The excitement begins. David vs Goliath…In order [...]
Frooti is India’s legendary and iconic mango drink. It has been around for over two and a half decades now. Pretty much what Nike or McDonalds or Guinness or Ikea is to the world, Frooti is to India. There’s not one person in India who hasn’t had a Frooti. By sheer numbers and its depth [...]
A very interesting read dicussing the creation of a Brand Value with an Indian perspective. It says that the most important change in India has been the demographic one. By this time, almost all know that we are a nation with a very young population. Brand owners or creators have to invest more time, effort [...]
At the outset, Apple had many competitive advantages that allowed it to become a profitable business. Apple’s PCs relied on proprietary designs that only Apple could produce. When Apple developed the Macintosh, it was very easy to use, had an industrial design, and technical elegance. People craved these qualities in a PC, but the Mac [...]