CaseStudy.co.in» Brand Equity

Branding India for Health and Spiritual Tourism

maddy — Mon, 12 Jul 2010 18:44:32 +0000

Indian health care industry has been going through a development phase for past many years and the quality along with the magnitude of the health services has increased manifold. The enhancement in the encompassing levels of all the required parameters of Health Care Services in India has started developing the country in to a natural choice for medical tourism and strategically synchronized efforts are actually excelling the process. But, can we also look towards the otherwise established art of Yogic Sciences led Tourism with similar orientation?
‘Health is Wealth’ is an age old proverb and has an immense relevance when translated in to the productivity of nations and its impact on the overall societal harmony of this world. It is time for the researchers, practitioners, policy makers, marketers especially in the field of tourism development to realize the aspect and capitalize upon the health needs of the people from whole of the world and compliment tourism with Yoga led experience related to preventive and curative health care. The natural reason not only lies in the command and the expertise India has and can boast of in the field of Yogic Sciences but also is related to the cost effectiveness it may offer along with the replicative effect it may offer as practically is experienced by one of the authors of this paper who not only is learning Yoga here but will also benefit many others back at California and several parts of her country.
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Yera Glass : A Case Study

newuser — Tue, 22 Jun 2010 08:15:47 +0000

Yera is a brand that has redefined the glassware market in India. This brand can be credited with popularising glassware in Indian households. Yera is a brand which came into existence in 1965. The brand now holds a lions share in the Indian glassware market in India. The brand can be said as the pioneer in promoting glassware in India … click here to know more about Yera Glass

Hero Honda’s rise to the top: ‘Fill it, shut it, forget it’

maddy — Fri, 04 Jun 2010 12:40:23 +0000

Hero Honda is a joint venture between an Indian bicycle manufacturer and a global leader in small-engine technology. This venture reaped the benefits of an enormous Indian population in need of affordable transportation, one having still modest but growing buyer power.

In 1983, Hero Cycles of India signed an agreement with Honda Motor Corporation, forming Hero Honda. This agreement, between an Indian firm that got its start making bicycle parts, and the world’s largest motorcycle manufacturer, marked Honda’s entrance into the Indian market for motorized two-wheeled transportation. Read more…

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Amazon’s Kindle : A Case Study

newuser — Sat, 29 May 2010 08:37:26 +0000

Amazon Kindle is a software and hardware platform developed by Amazon.com for the rendering and displaying of e-books and other digital media. Amazon’s Kindle is widely considered as the leading e-reader. The popularity of this product can be gauged from the fact that Amazon released the Kindle First Generation on November 19, 2007, and it sold out in five and a half hours. The device remained out of stock for five months until late April 2008. With the recent launch of the Apple iPad, how has the Kindle’s perception been altered, in terms of pricing, usability and versatility? … click here to read more on Kindle

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Bacardi Case Study

newuser — Mon, 22 Mar 2010 05:22:56 +0000

Objective

Launch and position Bacardi as a preferred brand of the young, trendy & classy adults
Expand market for white spirits and build Bacardi as the market leader in that segment
Develop top-of-mind salience for the brand amongst customers & consumers
Provide Merchandising & Promotion solutions on a turnkey basis

…click here to read the Bacardi Case Study

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IPL : A sports marketing case study

newuser — Wed, 17 Feb 2010 13:34:34 +0000

The aim of this case study is to analyze the manner in which in the shortest from of cricket i.e twenty20 cricket has been marketed in India by Board for Control of Cricket in India. BCCI launched Indian Premier League, to promote Twenty20 professional cricket league in India. This case study tries to analyze the franchising model of IPL to understand how companies can make money by promoting sports like cricket in India…click here to read ahead

some quick facts on IPL

Indian Premier League (IPL)

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Choosing Brand Elements : Parle LMN

newuser — Tue, 09 Feb 2010 04:59:27 +0000

Real lemon have been nearly non-existent in the organised beverage market. So, Parle Agro came up with a real lemon drink that tastes exactly like the traditional ‘nimbo-pani’. Half way through the project we hear even the Cola Giants are planning to launch their version of the same. The excitement begins. David vs Goliath…In order to create a market for itself it had to choose the brand elements (logo, color, name, font) very wisely…click here to read the case study

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Revamp Brand Frooti : A case study

newuser — Sun, 07 Feb 2010 13:24:52 +0000

Frooti is India’s legendary and iconic mango drink. It has been around for over two and a half decades now. Pretty much what Nike or McDonalds or Guinness or Ikea is to the world, Frooti is to India. There’s not one person in India who hasn’t had a Frooti. By sheer numbers and its depth of distribution in India and availability in more than 20 countries, Frooti is perhaps one of the largest selling mango drinks in the world…click here to read the case study

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Creating a Brand Value

newuser — Sat, 06 Feb 2010 06:26:42 +0000

A very interesting read dicussing the creation of a Brand Value with an Indian perspective. It says that the most important change in India has been the demographic one. By this time, almost all know that we are a nation with a very young population. Brand owners or creators have to invest more time, effort and money in trying to forecast impending changes in consumer behavior and expectation…click here to read ahead

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Apple: Whats the competitive edge?

maddy — Sun, 31 Jan 2010 17:25:33 +0000

At the outset, Apple had many competitive advantages that allowed it to become a profitable business. Apple’s PCs relied on proprietary designs that only Apple could produce. When Apple developed the Macintosh, it was very easy to use, had an industrial design, and technical elegance. People craved these qualities in a PC, but the Mac was very slow and there was very few compatible programs due to the proprietary design. To combat this, Apple was able to tap into the corporate sector, as the Mac became the best PC with respect to desktop publishing. Read more…