CaseStudy.co.in » Brand Equity

Creating a Brand Value

newuser — Mon, 13 Feb 2012 23:40:19 +0000

A very interesting read dicussing the creation of a Brand Value with an Indian perspective. It says that the most important change in India has been the demographic one. By this time, almost all know that we are a nation with a very young population. Brand owners or creators have to invest more time, effort and money in trying to forecast impending changes in consumer behavior and expectation...click here to read ahead

Apple: Whats the competitive edge?

maddy — Tue, 10 Jan 2012 11:40:06 +0000

At the outset, Apple had many competitive advantages that allowed it to become a profitable business. Apple’s PCs relied on proprietary designs that only Apple could produce. When Apple developed the Macintosh, it was very easy to use, had an industrial design, and technical elegance. People craved these qualities in a PC, but the Mac was very slow and there was very few compatible programs due to the proprietary design. To combat this, Apple was able to tap into the corporate sector, as the Mac became the best PC with respect to desktop publishing. Read more...

Branding and IT Giants

newuser — Wed, 16 Nov 2011 23:39:59 +0000

A very informative paper discussing the various tools and weapons of Branding such as the Brand Value, Branding Strategies, Brand Equity, Advertising etc. and how the present IT companies are using them at the fullest. The paper has been prepared by IIM Kozhikode people and is definitely a must read...click here to refer the paper

Case Study on New coke an innovation

admin — Sat, 05 Nov 2011 11:32:24 +0000

Cocola Broadcasting is a broadcasting company based in Fresno, California. Battered by competition from the sweeter Pepsi-Cola, Coca-Cola decided in 1985 toreplace its old formula with a sweeter variation, dubbed the “New Coke”. Coca-Colaspent $4 million on market research...... To refer this case study click here NEW COKE

Apple Computer and Digital Movie Making for Education

admin — Thu, 03 Nov 2011 05:57:15 +0000

Apple Computer, Inc. was founded in 1976 by Steve Jobs, Steve Wozniak, Ronald Wayne. Apple Computer needs to impress teachers with the usefulness of a low-cost digital movie-making tool. It is been mention in this case study with its solution... For info with regard on case study on Apple Computer, Inc., sign in the web page directly.

case study on steve wazniak

Case Study on G.A.P Adventures

admin — Tue, 01 Nov 2011 08:31:49 +0000

Gap Inc. is an clothing retailer company. It was founded by San Francisco, California, U.S in 1969. It is a eco tour company. This case study is all about the creative use of live ball triple output of custom travel division. For more information see on this link http://www.ioninteractive.com/case-study-gap-adventures/

Brand Identity : Post It

Kavi — Sat, 29 Oct 2011 23:40:39 +0000

The brand we are going to discuss in this case belongs to a company which once had the priviledge of having the highest no. of patents under its name. It is none other than 3M which is well known for its innovations. One such innovative of the company is Post It. The product is very widely used but very few know the Brand name (in Indian Context).In this case we are trying to unveil the key Brand Elements and their role in creating the Brand Image, Brand Value and Brand Equity...click here to read ahead

Branding India for Health and Spiritual Tourism

maddy — Mon, 12 Jul 2010 18:44:32 +0000

Indian health care industry has been going through a development phase for past many years and the quality along with the magnitude of the health services has increased manifold. The enhancement in the encompassing levels of all the required parameters of Health Care Services in India has started developing the country in to a natural choice for medical tourism and strategically synchronized efforts are actually excelling the process. But, can we also look towards the otherwise established art of Yogic Sciences led Tourism with similar orientation? ‘Health is Wealth’ is an age old proverb and has an immense relevance when translated in to the productivity of nations and its impact on the overall societal harmony of this world. It is time for the researchers, practitioners, policy makers, marketers especially in the field of tourism development to realize the aspect and capitalize upon the health needs of the people from whole of the world and compliment tourism with Yoga led experience related to preventive and curative health care. The natural reason not only lies in the command and the expertise India has and can boast of in the field of Yogic Sciences but also is related to the cost effectiveness it may offer along with the replicative effect it may offer as practically is experienced by one of the authors of this paper who not only is learning Yoga here but will also benefit many others back at California and several parts of her country. Read more...

Yera Glass : A Case Study

newuser — Tue, 22 Jun 2010 08:15:47 +0000

Yera is a brand that has redefined the glassware market in India. This brand can be credited with popularising glassware in Indian households. Yera is a brand which came into existence in 1965. The brand now holds a lions share in the Indian glassware market in India. The brand can be said as the pioneer in promoting glassware in India ... click here to know more about Yera Glass

Hero Honda’s rise to the top: ‘Fill it, shut it, forget it’

maddy — Fri, 04 Jun 2010 12:40:23 +0000

Hero Honda is a joint venture between an Indian bicycle manufacturer and a global leader in small-engine technology. This venture reaped the benefits of an enormous Indian population in need of affordable transportation, one having still modest but growing buyer power. In 1983, Hero Cycles of India signed an agreement with Honda Motor Corporation, forming Hero Honda. This agreement, between an Indian firm that got its start making bicycle parts, and the world’s largest motorcycle manufacturer, marked Honda’s entrance into the Indian market for motorized two-wheeled transportation. Read more...