Category Archives: Brand Equity
Amazon Kindle is a software and hardware platform developed by Amazon.com for the rendering and displaying of e-books and other digital media. Amazon’s Kindle is widely considered as the leading e-reader. The popularity of this product can be gauged from [...]
Filed under Brand Equity, Brand Identity, Marketing
Tagged as amazon kindle, Amazon Kindle Case Study, Amazon Software, apple ipad, Apple Ipad Case Study, April, Book Reader Kindle, Brand Identity Case Study, case study, e books, e reader, five months, half hours, hardware platform, Kindle, Launch, Perception, Popularity, Register, Software Hardware, stock, Usability, versatility
Objective
Launch and position Bacardi as a preferred brand of the young, trendy & classy adults
Expand market for white spirits and build Bacardi as the market leader in that segment
Develop top-of-mind salience for the brand amongst customers & consumers
Provide Merchandising & [...]
Filed under Brand Equity, Marketing
Tagged as Adults, bacardi, case study, Consumers, Launch, market leader, Market Segment, merchandising, preferred brand, promotion solutions, Register, salience, segment, Study Objective, turnkey basis, white spirits, Young Adults
The aim of this case study is to analyze the manner in which in the shortest from of cricket i.e twenty20 cricket has been marketed in India by Board for Control of Cricket in India. BCCI launched Indian Premier League, [...]
Filed under Brand Equity, Brand Management, Business, Featured Cases, Marketing
Tagged as Aim, case study, Control, Cricket India, cricket league, Franchising, india bcci, IPL, Marketing Study, money, premier league, Presentations, sports, Sports Cricket, Sports Marketing
Real lemon have been nearly non-existent in the organised beverage market. So, Parle Agro came up with a real lemon drink that tastes exactly like the traditional 'nimbo-pani'. Half way through the project we hear even the Cola Giants are [...]
Filed under Brand Equity, Brand Identity, Marketing
Tagged as beverage market, brand elements, brand identity, brand name, case study, David Goliath, david vs goliath, Excitement, Font, giants, lemon drink, logo color, nimbo, non existent, parle agro, Parle LMN Case Study, Register
Frooti is India's legendary and iconic mango drink. It has been around for over two and a half decades now. Pretty much what Nike or McDonalds or Guinness or Ikea is to the world, Frooti is to India. There's not [...]
Filed under Brand Equity, Brand Loyalty, Brand Management, Branding, Marketing
Tagged as Branding Case Study, case study, Countries, decades, drinks, Frooti, guinness, IKEA, India, Mango, Mango Drink, mcdonalds, nike, Product Relaunch, rebranding, Register, sheer numbers
The Cadbury brand is associated with best tasting chocolate which includes from everything from solid blocks to chocolate filled bars and novelties. For many people, chocolate is Cadbury and no other brand will do. The core values of quality, taste [...]
Filed under Brand Equity, Marketing
Tagged as best tasting chocolate, brand consumers, Brand Equity, branding, cadbury, Cadbury Chocolate, chocolate, chocolate bar, Chocolate Bars, core values, desire, emotion, goodness, Images, Many People, marketing, novelties, quality taste
JK white cement operations began in the year 1984 at Gotan, Rajasthan, India. Today the plant produces 250,000 tons per annum of “The Perfect International White Cement”. J.K white cement works incorporates the technical expertise of F.L Smidth & Co. [...]
Filed under Brand Equity, Brand Identity, Brand Management, Marketing
Tagged as amp, Brand Equity, Cement Manufacturing, Cement Operations, Cement Plant, Cement Technology, Cement Works, Consistent State, Denmark, F L Smidth, India Today, Line Control, Microprocessors, Quality Control Systems, Rajasthan India, State Of The Art, State Of The Art Technology, Technical Expertise, White Cement, X Rays
Lux: A brand owned by global consumer products giant Unilever Plc., the parent company of Hindustan Unilever Ltd (HUL) enjoys more than 17% market share in the premium soaps market valued at Rs6,000 crore How the brand grew over years... [...]
Filed under Brand Equity, Brand Identity, Brand Management, Marketing
Tagged as brand identity, brand image, Consumer Products Giant, Crore, Giant Unilever, Global Consumer, Hindustan Unilever Ltd, HLL, HUL, Lux, Market Share, marketing mix, Parent Company, Premium Brand, Share Market, Soaps, Stars, Unilever, Unilever Plc, Www Youtube
Many brands fail when they move into inappropriate categories. For instance, Harley Davidson Perfume proved to be an extension too far. Virgin, however, is one company that seems to be able to apply its brand name to anything. Although Richard [...]
Filed under Brand Equity, Brand Failure, Brand Identity, Marketing
Tagged as airlines, Brand Failure, brand name, Empire, Extension Failure, Failure, Financial Services, Groundbreaking, Harley Davidson, Inappropriate Categories, Perfume, Record Label, Register, Richard Branson, Sex Pistols, virgin, virgin airlines, virgin cola
Red Bull originated from an energy drink from Thailand called Krating Daeng. Dietrich Mateschitz, an Austrian entrepreneur developed the Red Bull Energy Drink brand. Mateschitz was the international marketing director for Blendax, a toothpaste company, when he visited Thailand in [...]
Filed under Brand Equity, Brand Identity, Marketing
Tagged as beverages, Brand Awareness, brand loyalty, brand salience, CBBE, Dietrich, energy drink, Entrepreneur, Hungary, International Marketing, Jet Lag, Krating Daeng, red bull, Red Bull Energy, Red Bull Energy Drink, Thailand, Toothpaste Company