CaseStudy.co.in» Brand Failure

Brand Failure : Microsoft Zune

newuser — Sat, 29 May 2010 09:08:26 +0000

“The problem? Microsoft isn’t competing against just the iPod as much as it is against an entire ecosystem of applications and developers that go along with Apple’s device. The number of applications available for the Zune pales by comparison with those available for the iPod through Apple’s App Store: The Zune HD currently has nine free applications available, while Apple has 85,000 applications available on its App Store for the iPod and iPhone….” … click here to read more on Microsoft Zune

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Tired Brand : Oldsmobile

maddy — Mon, 15 Mar 2010 18:18:58 +0000

Oldsmobile is among the brand legends in US car history. Conceived in 1897, it was one of the five core brands manufactured by General Motors (GM) – the other four being Chevrolet, Pontiac, Buick and Cadillac – and helped lead the company to a 57 per cent share of the US car market by the middle of the last century…click here to read ahead

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Snow Brand milk products Poisoning a brand

newuser — Mon, 08 Feb 2010 05:01:50 +0000

Among the most dreaded situation for any food brand, an outbreak of food poisoning ranks pretty high. For Snow Brand, Japan’s premier dairy foods company, 2000 was the year when that nightmare came true, in the most disastrous way. Read to know what went wrong…

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public Relations Failure: Enron

maddy — Sun, 31 Jan 2010 17:07:31 +0000

Little remains to be said about the rise and scandalous fall of Texan energy giant Enron. In the relatively short space of 15 years, Enron rose from nowhere to become the seventh largest company in the United States, and the most well-known energy supplier in the world. It boasted over 21,000 employees and had a presence in more than 40 countries. Read more to know….

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Hindustan Motors : A struggle for survival

maddy — Thu, 28 Jan 2010 22:36:16 +0000

The case study is about Hindustan Motors, an automobile manufacturer from India. It is part of the Birla group of industries. The company was the largest car manufacturer in India before the rise of Maruti Udyog (MUL).It is the producer of the famous Ambassador car, widely used as a taxicab and as a government limousine. One of the original three car manufacturers in India, founded in 1942, it was a leader in car sales until the 1980s, when the industry was opened up from protection. Hindustan Motors launched various luxury cars like Contessa, Lancer, Opel Astra etc…click here to read ahead

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Technology Failure: VoicePod

maddy — Sat, 28 Nov 2009 17:25:23 +0000

Technology company Altec Lansing learned the importance of marketing with its failed VoicePod digital recorder. As the leading maker of computer speakers, Altec was sure it had a hit on its hands with its innovative recorder that attached audio messages to e-mail. Read more…

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Extension Failure: Virgin cola

maddy — Sat, 28 Nov 2009 17:19:20 +0000

Many brands fail when they move into inappropriate categories. For instance, Harley Davidson Perfume proved to be an extension too far. Virgin, however, is one company that seems to be able to apply its brand name to anything. Although Richard Branson’s empire began as a record label, signing groundbreaking acts such as the Sex Pistols, it now encompasses virtually everything – from airlines to financial services. Read about the cola failure….

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Technology Failure: IBM Linux grafitti

maddy — Sat, 28 Nov 2009 17:14:14 +0000

The company took part in an event called the Cow Parade in which cows were decorated according to different themes. Yahoo!’s ‘udderly moovelous’ (as it put it in a press release) pair of purple plastic cows were installed with an Internet facility that enabled members of the New York crowd to send ‘moomail’ messages to each other. Although this tactic was undeniably ‘out there’, it succeeded because it was relevant to the service it was promoting. Read More…

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Idea Falure: RJ Reynold’s Smokeless Cigarettes

maddy — Sat, 28 Nov 2009 17:01:53 +0000

Cigarette manufacturers have often thought that the best way to build market share is to come up with new twists on the standard cigarette formula. For instance, Marlboro has had dozens of different varieties in its history, including Marlboro Menthol, Marlboro Lights and Marlboro Medium. Normally, cigarettes produce new varieties based on different levels of tar. For instance, in the UK the Silk Cut brand produced various low-tar varieties – Mild, Low and Ultra Low. The popularities of such low-tar brands has caused cigarette companies to think of ever more ways to try and convince consumers that their unhealthy and anti-social products aren’t as unhealthy or as anti-social as they might have thought. Read More….

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A DISSERTATION ON BRAND FAILURES: A CONSUMER PERSPECTIVE TO FORMULATE A MNC ENTRY STRATEGY

Mehul — Fri, 27 Nov 2009 17:12:46 +0000

After the opening up of the Indian Markets, the past four or five years have seen an influx of foreign brands into India in every conceivable sphere of business activity, more so in the consumer goods & durable sector. The cry of Indian Indus” those days was that the days of Indian goods are numbered and most of the Indian ventures would be crushed under the MNC juggernaut. On the contrary, it was observed that success didn’t come easily to most of the MNC’S. In cases 1 they were utter flops or have remained in the category of non starters. The list of victims seems to grow day by day -Kellogg’s, Nike, Reebok, Mercedes, Mobil, Henkel, Bata, Hiram Walker, Nestle’s chocolates etc. The scope of this dissertation would be to find what went wrong in these products which were backed by the financial as well as the intellectual muscle of the Global Corporations. Did they fail to read the Indian Consumer ? The study would base on the consumer feedback’s on these products i.e. what made the consumers reject these brands and what association does an average Indian Consumer have with the equity of these international brands.Read more….