NBC just announced that it will pick up Trump’s Celebrity Apprentice program for another year. His namesake casino may have filed for Chapter 11 in February, but there are still a lot of leadership lessons we can learn from the Donald.
He has mastered the art of defining the core values of his brand and leveraging [...]
With everyone and their mother trying to make a name for themselves, it’s harder and harder to be heard through all the noise. To do so you need expert help, and for top tips there are few better qualified to help than entrepreneur and uber-blogger Guy Kawasaki. & seven other branding gurus.
Register to mark your [...]
You’ve probably heard by now that Tropicana redesigned their orange juice cartons, but then received so much negative feedback they’ve decided to revert to their old design. This is an example of how design in a vacuum can lead to terrible branding decisions … click here to know more on these changes
Register to mark your [...]
Amazon Kindle is a software and hardware platform developed by Amazon.com for the rendering and displaying of e-books and other digital media. Amazon’s Kindle is widely considered as the leading e-reader. The popularity of this product can be gauged from the fact that Amazon released the Kindle First Generation on November 19, 2007, and it [...]
Pearlpet is a highly successful brand. So successful that the brand has become generic to the category. This is a brand that transformed the Indian kitchenware market. I still remember times where my mother used to store those curry powders in the Horlicks Glass bottles. Now a look the row of plastic containers in the [...]
No one can dispute the power of the Cadillac brand. Its identity is so strong that it lingers in our cultural consciousness — and that’s precisely the problem.
First, Cadillac couldn’t shake the decades-old association with drivers “between the age of 80 and deceased,” as former Chrysler CEO Lee Iacocca said. Then a half a dozen [...]
Real lemon have been nearly non-existent in the organised beverage market. So, Parle Agro came up with a real lemon drink that tastes exactly like the traditional ‘nimbo-pani’. Half way through the project we hear even the Cola Giants are planning to launch their version of the same. The excitement begins. David vs Goliath…In order [...]
A very informative paper discussing the various tools and weapons of Branding such as the Brand Value, Branding Strategies, Brand Equity, Advertising etc. and how the present IT companies are using them at the fullest.
The paper has been prepared by IIM Kozhikode people and is definitely a must read…click here to refer the paper
Register to [...]
JK white cement operations began in the year 1984 at Gotan, Rajasthan, India. Today the plant produces 250,000 tons per annum of “The Perfect International White Cement”. J.K white cement works incorporates the technical expertise of F.L Smidth & Co. Denmark, Worlds leaders in white cement technology. The plant has pioneered process and quality control [...]
State Farm® is the leading insurer of cars and homes in the United States, protecting about one out of every five insured cars and one out of every five homes. State Farm Life Insurance Company is ranked fifth in paid-for volume for ordinary life insurance among all U.S. companies. State Farm also offers customers a [...]