Category Archives: Brand Identity

Brand Identity

How to Build a Personal Brand

With everyone and their mother trying to make a name for themselves, it’s harder and harder to be heard through all the noise. To do so you need expert help, and for top tips there are few better qualified to [...]

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Filed under Articles, Brand Identity, Brand Management, Branding, Marketing

Brand Identity : State Farm

State Farm® is the leading insurer of cars and homes in the United States, protecting about one out of every five insured cars and one out of every five homes. State Farm Life Insurance Company is ranked fifth in paid-for [...]

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Filed under Brand Identity, Brand Management, Insurance, Marketing

Branding and IT Giants

A very informative paper discussing the various tools and weapons of Branding such as the Brand Value, Branding Strategies, Brand Equity, Advertising etc. and how the present IT companies are using them at the fullest. The paper has been prepared by [...]

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Filed under Advertising, Brand Equity, Brand Identity, Brand Management, Branding, Featured Cases, Marketing

Brand Identity : Bombardier LearJet

They really make the term air-bourne come to life. Ever since the first Learjet took to the air in 1963, these sleek, agile business jets have turned heads and quickened pulses. The aura surrounding Bombardier Learjet aircraft, however, is a [...]

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Filed under Aviation Sector, Brand Identity, Brand Management, Industry Specific Cases, Marketing

Brand Identity : Post It

The brand we are going to discuss in this case belongs to a company which once had the priviledge of having the highest no. of patents under its name. It is none other than 3M which is well known for [...]

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Filed under Brand Equity, Brand Identity, Branding, Marketing, Video Case Studies

Brand Identity: Naming Nike

There are companies out there that have catchy names, but few of us ponder why it is what it is. Take for instance Nike. Everyone knows who they are, and we can recognize their logo easy, but what about the [...]

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Filed under Brand Identity, Brand Management, Featured Cases, Marketing

Genuine Business Lessons From Donald Trump

NBC just announced that it will pick up Trump's Celebrity Apprentice program for another year. His namesake casino may have filed for Chapter 11 in February, but there are still a lot of leadership lessons we can learn from the [...]

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Filed under Articles, Brand Identity, How To, Marketing

Branding Changes : Tropicana

You’ve probably heard by now that Tropicana redesigned their orange juice cartons, but then received so much negative feedback they’ve decided to revert to their old design. This is an example of how design in a vacuum can lead to [...]

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Filed under Advertising, Brand Identity, Marketing

Amazon’s Kindle : A Case Study

Amazon Kindle is a software and hardware platform developed by Amazon.com for the rendering and displaying of e-books and other digital media. Amazon’s Kindle is widely considered as the leading e-reader. The popularity of this product can be gauged from [...]

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Filed under Brand Equity, Brand Identity, Marketing

Marketing Strategies by PearlPet

Pearlpet is a highly successful brand. So successful that the brand has become generic to the category. This is a brand that transformed the Indian kitchenware market. I still remember times where my mother used to store those curry powders [...]

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Filed under Brand Identity, Branding, Consumer Behaviour, Marketing