CaseStudy.co.in» Brand Identity

Genuine Business Lessons From Donald Trump

maddy — Mon, 28 Jun 2010 18:11:31 +0000

NBC just announced that it will pick up Trump’s Celebrity Apprentice program for another year. His namesake casino may have filed for Chapter 11 in February, but there are still a lot of leadership lessons we can learn from the Donald.
He has mastered the art of defining the core values of his brand and leveraging his brand equity to appeal to a wide customer base. In a time when consumers are seeking to stretch their shopping dollars further than ever before by buying brands they trust and know are of good value, companies absolutely need to define themselves and differentiate themselves. The winners will be those who carve out and cultivate their brand positions. They can take many cues from Trump.
Read more…

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How to Build a Personal Brand

maddy — Sat, 26 Jun 2010 04:20:47 +0000

With everyone and their mother trying to make a name for themselves, it’s harder and harder to be heard through all the noise. To do so you need expert help, and for top tips there are few better qualified to help than entrepreneur and uber-blogger Guy Kawasaki. & seven other branding gurus.

Branding Changes : Tropicana

newuser — Mon, 31 May 2010 19:45:25 +0000

You’ve probably heard by now that Tropicana redesigned their orange juice cartons, but then received so much negative feedback they’ve decided to revert to their old design. This is an example of how design in a vacuum can lead to terrible branding decisions … click here to know more on these changes

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Amazon’s Kindle : A Case Study

newuser — Sat, 29 May 2010 08:37:26 +0000

Amazon Kindle is a software and hardware platform developed by Amazon.com for the rendering and displaying of e-books and other digital media. Amazon’s Kindle is widely considered as the leading e-reader. The popularity of this product can be gauged from the fact that Amazon released the Kindle First Generation on November 19, 2007, and it sold out in five and a half hours. The device remained out of stock for five months until late April 2008. With the recent launch of the Apple iPad, how has the Kindle’s perception been altered, in terms of pricing, usability and versatility? … click here to read more on Kindle

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Marketing Strategies by PearlPet

newuser — Mon, 29 Mar 2010 10:59:37 +0000

Pearlpet is a highly successful brand. So successful that the brand has become generic to the category. This is a brand that transformed the Indian kitchenware market. I still remember times where my mother used to store those curry powders in the Horlicks Glass bottles. Now a look the row of plastic containers in the kitchen speaks about the change that this brand has made to the Indian households…click here to refer the marketing strategy of Peralpet

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Cadillac’s Identity Crisis: When Branding Won’t Die

maddy — Wed, 24 Mar 2010 13:44:46 +0000

No one can dispute the power of the Cadillac brand. Its identity is so strong that it lingers in our cultural consciousness — and that’s precisely the problem.
First, Cadillac couldn’t shake the decades-old association with drivers “between the age of 80 and deceased,” as former Chrysler CEO Lee Iacocca said. Then a half a dozen years ago, the brand acquired new status among the hip-hop crowd, which enthroned the $60,000 Cadillac Escalade as the ride of choice.
It’s not that General Motors hasn’t been trying to change Cadillac’s image and broaden the cars’ appeal. Read more….

Choosing Brand Elements : Parle LMN

newuser — Tue, 09 Feb 2010 04:59:27 +0000

Real lemon have been nearly non-existent in the organised beverage market. So, Parle Agro came up with a real lemon drink that tastes exactly like the traditional ‘nimbo-pani’. Half way through the project we hear even the Cola Giants are planning to launch their version of the same. The excitement begins. David vs Goliath…In order to create a market for itself it had to choose the brand elements (logo, color, name, font) very wisely…click here to read the case study

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Branding and IT Giants

newuser — Sat, 12 Dec 2009 10:14:33 +0000

A very informative paper discussing the various tools and weapons of Branding such as the Brand Value, Branding Strategies, Brand Equity, Advertising etc. and how the present IT companies are using them at the fullest.

The paper has been prepared by IIM Kozhikode people and is definitely a must read…click here to refer the paper

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Brand Equity : J K White Cement

Salil — Sun, 06 Dec 2009 11:49:39 +0000

JK white cement operations began in the year 1984 at Gotan, Rajasthan, India. Today the plant produces 250,000 tons per annum of “The Perfect International White Cement”. J.K white cement works incorporates the technical expertise of F.L Smidth & Co. Denmark, Worlds leaders in white cement technology. The plant has pioneered process and quality control systems in white cement manufacturing that are unique and consistent. State-of-the-art-technology with continuous on-line control by microprocessors & X-rays ensure that only the purest white cement is produced…click here to read ahead

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Brand Identity : State Farm

newuser — Mon, 30 Nov 2009 07:33:30 +0000

State Farm® is the leading insurer of cars and homes in the United States, protecting about one out of every five insured cars and one out of every five homes. State Farm Life Insurance Company is ranked fifth in paid-for volume for ordinary life insurance among all U.S. companies. State Farm also offers customers a wide variety of financial services. State Farm and its 17,000 agents serve households in the United States and three provinces of Canada with nearly 73 million auto, fire, life, and health policies in force…click here to read ahead