CaseStudy.co.in » Brand Identity

Brand Identity : State Farm

newuser — Mon, 09 Jan 2012 11:40:00 +0000

State Farm® is the leading insurer of cars and homes in the United States, protecting about one out of every five insured cars and one out of every five homes. State Farm Life Insurance Company is ranked fifth in paid-for volume for ordinary life insurance among all U.S. companies. State Farm also offers customers a wide variety of financial services. State Farm and its 17,000 agents serve households in the United States and three provinces of Canada with nearly 73 million auto, fire, life, and health policies in force...click here to read ahead

Branding and IT Giants

newuser — Wed, 16 Nov 2011 23:39:59 +0000

A very informative paper discussing the various tools and weapons of Branding such as the Brand Value, Branding Strategies, Brand Equity, Advertising etc. and how the present IT companies are using them at the fullest. The paper has been prepared by IIM Kozhikode people and is definitely a must read...click here to refer the paper

Brand Identity : Bombardier LearJet

newuser — Wed, 09 Nov 2011 23:40:08 +0000

They really make the term air-bourne come to life. Ever since the first Learjet took to the air in 1963, these sleek, agile business jets have turned heads and quickened pulses. The aura surrounding Bombardier Learjet aircraft, however, is a result of more than their undeniable ramp appeal. The Learjet’s introduction into service sparked an aviation revolution that birthed a multibillion-dollar industry and gave wings to corporate America...read ahead

Brand Identity : Post It

Kavi — Sat, 29 Oct 2011 23:40:39 +0000

The brand we are going to discuss in this case belongs to a company which once had the priviledge of having the highest no. of patents under its name. It is none other than 3M which is well known for its innovations. One such innovative of the company is Post It. The product is very widely used but very few know the Brand name (in Indian Context).In this case we are trying to unveil the key Brand Elements and their role in creating the Brand Image, Brand Value and Brand Equity...click here to read ahead

Brand Identity: Naming Nike

newuser — Wed, 06 Oct 2010 06:32:34 +0000

There are companies out there that have catchy names, but few of us ponder why it is what it is. Take for instance Nike. Everyone knows who they are, and we can recognize their logo easy, but what about the name? Did you know that in 1968 Nike was actually incorporated as Blue Ribbon Sports? It was only in 1978 that they became Nike. Think about that name “Blue Ribbon Sports.” It’s like saying that everyone who wears their product are blue ribbon winners. It’s very straight forward, and you don’t need to think too much about it, but the name isn’t very catchy...Read ahead on Naming Nike

Genuine Business Lessons From Donald Trump

maddy — Mon, 28 Jun 2010 18:11:31 +0000

NBC just announced that it will pick up Trump's Celebrity Apprentice program for another year. His namesake casino may have filed for Chapter 11 in February, but there are still a lot of leadership lessons we can learn from the Donald. He has mastered the art of defining the core values of his brand and leveraging his brand equity to appeal to a wide customer base. In a time when consumers are seeking to stretch their shopping dollars further than ever before by buying brands they trust and know are of good value, companies absolutely need to define themselves and differentiate themselves. The winners will be those who carve out and cultivate their brand positions. They can take many cues from Trump. Read more...

How to Build a Personal Brand

maddy — Sat, 26 Jun 2010 04:20:47 +0000

With everyone and their mother trying to make a name for themselves, it’s harder and harder to be heard through all the noise. To do so you need expert help, and for top tips there are few better qualified to help than entrepreneur and uber-blogger Guy Kawasaki. & seven other branding gurus.

Branding Changes : Tropicana

newuser — Mon, 31 May 2010 19:45:25 +0000

You’ve probably heard by now that Tropicana redesigned their orange juice cartons, but then received so much negative feedback they’ve decided to revert to their old design. This is an example of how design in a vacuum can lead to terrible branding decisions ... click here to know more on these changes

Amazon’s Kindle : A Case Study

newuser — Sat, 29 May 2010 08:37:26 +0000

Amazon Kindle is a software and hardware platform developed by Amazon.com for the rendering and displaying of e-books and other digital media. Amazon’s Kindle is widely considered as the leading e-reader. The popularity of this product can be gauged from the fact that Amazon released the Kindle First Generation on November 19, 2007, and it sold out in five and a half hours. The device remained out of stock for five months until late April 2008. With the recent launch of the Apple iPad, how has the Kindle's perception been altered, in terms of pricing, usability and versatility? ... click here to read more on Kindle

Marketing Strategies by PearlPet

newuser — Mon, 29 Mar 2010 10:59:37 +0000

Pearlpet is a highly successful brand. So successful that the brand has become generic to the category. This is a brand that transformed the Indian kitchenware market. I still remember times where my mother used to store those curry powders in the Horlicks Glass bottles. Now a look the row of plastic containers in the kitchen speaks about the change that this brand has made to the Indian households...click here to refer the marketing strategy of Peralpet