Category Archives: Brand Loyalty
Case Study on Abercrombie & Fitch Discrimination
Abercrombie & Fitch Discrimination was forned on 4 June 18892 by David T Abercrombie and Ezra Fitch. Michael S Jeffries is the chairman n CEO of the company. it main aim of making casual wear for consumers, specially for the age group of 18 to 23.
It is [...]
Filed under Advertising, Brand Loyalty, Business, Marketing
Revamp Brand Frooti : A case study
Frooti is India's legendary and iconic mango drink. It has been around for over two and a half decades now. Pretty much what Nike or McDonalds or Guinness or Ikea is to the world, Frooti is to India. There's not [...]
Filed under Brand Equity, Brand Loyalty, Brand Management, Branding, Marketing
Brand Loyalty : L’Oréal going CRM's way
A case study from Microsoft that tells how L’Oréal strengthened the Brand Loyalty with aid from the Customer Relationship Management Solution.
L’Oréal, the world’s largest skin care and cosmetics company, wanted to broaden the scope of marketing for its luxury products [...]
Filed under Brand Loyalty, CRM, ERP, Marketing, White Papers