Revamp Brand Frooti : A case study
Frooti is India’s legendary and iconic mango drink. It has been around for over two and a half decades now. Pretty much what Nike or McDonalds or Guinness or Ikea is to the world, Frooti is to India. There’s not one person in India who hasn’t had a Frooti. By sheer numbers and its depth [...]
February 7, 2010 | Posted in Brand Equity, Brand Loyalty, Brand Management, Branding, Marketing | Read More »
