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Category archives for: Brand Loyalty

Revamp Brand Frooti : A case study

Revamp Brand Frooti : A case study

Frooti is India’s legendary and iconic mango drink. It has been around for over two and a half decades now. Pretty much what Nike or McDonalds or Guinness or Ikea is to the world, Frooti is to India. There’s not one person in India who hasn’t had a Frooti. By sheer numbers and its depth [...]

February 7, 2010 | Posted in Brand Equity, Brand Loyalty, Brand Management, Branding, Marketing | Read More »

Brand Loyalty : L’Oréal going CRM’s way

Brand Loyalty : L’Oréal going CRM’s way

A case study from Microsoft that tells how L’Oréal strengthened the Brand Loyalty with aid from the Customer Relationship Management Solution.
L’Oréal, the world’s largest skin care and cosmetics company, wanted to broaden the scope of marketing for its luxury products division. It decided to implement a company-wide customer relationship management (CRM) system, starting with a [...]

December 3, 2009 | Posted in Brand Loyalty, CRM, ERP, Marketing, White Papers | Read More »