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Case Study on Kentucky Fried Chicken and the Global Fast- Food Industry

admin — Tue, 01 Nov 2011 09:22:11 +0000

KFC is also known as Kentucky Fried Chicken. It was founded in 1930 at North Corbin by Harland Sander. KFC's specialty is fried chicken served in various forms, burgers or sandwiches, chicken strips or roasted chicken and many more. How would KFC maintain a market leadership in the global fast-food industry???? For info with regard to Kentucky Fried Chicken, swing in this web page directly.

Case Study on Abercrombie & Fitch Discrimination

admin — Mon, 31 Oct 2011 09:54:38 +0000

Abercrombie & Fitch Discrimination was forned on 4 June 18892 by David T Abercrombie and Ezra Fitch. Michael S Jeffries is the chairman n CEO of the company. it main aim of making casual wear for consumers, specially for the age group of 18 to 23. It is most leading company in us for clothing. The company as also launched the "A&F Cares" For more refer on this link psucomm473.blogspot.com/2007/10/abercrombie-fitch-discrimination-case.html

Revamp Brand Frooti : A case study

newuser — Sun, 07 Feb 2010 13:24:52 +0000

Frooti is India's legendary and iconic mango drink. It has been around for over two and a half decades now. Pretty much what Nike or McDonalds or Guinness or Ikea is to the world, Frooti is to India. There's not one person in India who hasn't had a Frooti. By sheer numbers and its depth of distribution in India and availability in more than 20 countries, Frooti is perhaps one of the largest selling mango drinks in the world...click here to read the case study

Brand Loyalty : L’Oréal going CRM's way

newuser — Thu, 03 Dec 2009 18:27:17 +0000

A case study from Microsoft that tells how L’Oréal strengthened the Brand Loyalty with aid from the Customer Relationship Management Solution. L’Oréal, the world’s largest skin care and cosmetics company, wanted to broaden the scope of marketing for its luxury products division. It decided to implement a company-wide customer relationship management (CRM) system, starting with a pilot project in South Korea. Working with Siebel—and advised on architecture by Microsoft® Services—L’Oréal standardised on Siebel CRM and Analytics software running on Windows Server® 2003 and a Microsoft SQL Server™ 2005 database. The CRM solution has helped boost customer loyalty and reduce churn. As a result of more accurate targeting, the volume of direct mail has been cut by as much as 57 per cent for a single promotion, with a 62 per cent response rate. L’Oréal now has a consistent view of customers across all marketing channels....click here to read ahead