Revamp Brand Frooti : A case study

newuser — Sun, 07 Feb 2010 13:24:52 +0000

Frooti is India’s legendary and iconic mango drink. It has been around for over two and a half decades now. Pretty much what Nike or McDonalds or Guinness or Ikea is to the world, Frooti is to India. There’s not one person in India who hasn’t had a Frooti. By sheer numbers and its depth of distribution in India and availability in more than 20 countries, Frooti is perhaps one of the largest selling mango drinks in the world…click here to read the case study

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Brand Loyalty : L’Oréal going CRM’s way

newuser — Thu, 03 Dec 2009 18:27:17 +0000

A case study from Microsoft that tells how L’Oréal strengthened the Brand Loyalty with aid from the Customer Relationship Management Solution.
L’Oréal, the world’s largest skin care and cosmetics company, wanted to broaden the scope of marketing for its luxury products division. It decided to implement a company-wide customer relationship management (CRM) system, starting with a pilot project in South Korea. Working with Siebel—and advised on architecture by Microsoft® Services—L’Oréal standardised on Siebel CRM and Analytics software running on Windows Server® 2003 and a Microsoft SQL Server™ 2005 database. The CRM solution has helped boost customer loyalty and reduce churn. As a result of more accurate targeting, the volume of direct mail has been cut by as much as 57 per cent for a single promotion, with a 62 per cent response rate. L’Oréal now has a consistent view of customers across all marketing channels….click here to read ahead

CaseStudy.co.in» Brand Loyalty

Revamp Brand Frooti : A case study

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Brand Loyalty : L’Oréal going CRM’s way

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