Category Archives: Brand Management
Apple: Whats the competitive edge?
At the outset, Apple had many competitive advantages that allowed it to become a profitable business. Apple’s PCs relied on proprietary designs that only Apple could produce. When Apple developed the Macintosh, it was very easy to use, had an [...]
Filed under Brand Equity, Brand Management, Computers and IT, Marketing
Brand Identity : State Farm
State Farm® is the leading insurer of cars and homes in the United States, protecting about one out of every five insured cars and one out of every five homes. State Farm Life Insurance Company is ranked fifth in paid-for [...]
Filed under Brand Identity, Brand Management, Insurance, Marketing
Branding and IT Giants
A very informative paper discussing the various tools and weapons of Branding such as the Brand Value, Branding Strategies, Brand Equity, Advertising etc. and how the present IT companies are using them at the fullest.
The paper has been prepared by [...]
Filed under Advertising, Brand Equity, Brand Identity, Brand Management, Branding, Featured Cases, Marketing
Brand Strategy Development
Every organization has a brand, whether they have consciously developed it or not. A brand is simply an expectation or a promise of an experience. Whether that expectation is trusting, authoritative, innovative, or fun, brands are short-hand for describing the [...]
Filed under Brand Management, Free Cases, Marketing
Case Study on New coke an innovation
Cocola Broadcasting is a broadcasting company based in Fresno, California. Battered by competition from the sweeter Pepsi-Cola, Coca-Cola decided in 1985 toreplace its old formula with a sweeter variation, dubbed the “New Coke”. Coca-Colaspent $4 million on market research...... To refer this case study [...]
Filed under Advertising, Brand Equity, Brand Management, Business, Business Strategy, Marketing
Branding : Stanley case study
Whose life has not been touched in some way by a product bearing the Stanley® name? From the hammer housed in your toolbox, to the hinges used on your door, to the level and plane employed to make your kitchen [...]
Filed under Brand Management, Branding, Marketing
Branding : Western Union case study
Today, most Americans take for granted the ability to move money by check, credit card, or debit card. Living without these conveniences is hard for some people to imagine, yet many individuals prefer to use cash. For these consumers, another [...]
Filed under Brand Management, Branding, Marketing
Branding : Staples case study
We all need them, we all use them, and no business can function without them. They are office products. Funny thing is, for something so crucial to our daily lives, we probably don’t give inkjet cartridges, pens, and paper [...]
Filed under Brand Management, Branding, Marketing
Branding : Pitney Bowes Case Study
The physical or digital documents and mail that flow throughout the work world are primarily mission critical business communications that help sustain the economy. These communications take many forms — billing statements, e-mails with attached reports, faxed contracts, and medical [...]
Filed under Brand Management, Branding, Marketing