Principles of branding apply in equal measure to countries as they do to corporations. But methods are different. Countries will compete daily with neighbors or block regions for tourism, inward investment and export sales. There’s only so much business that can go around. Those countries that start with an unknown or poor reputation will be [...]
With everyone and their mother trying to make a name for themselves, it’s harder and harder to be heard through all the noise. To do so you need expert help, and for top tips there are few better qualified to help than entrepreneur and uber-blogger Guy Kawasaki. & seven other branding gurus.
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Yera is a brand that has redefined the glassware market in India. This brand can be credited with popularising glassware in Indian households. Yera is a brand which came into existence in 1965. The brand now holds a lions share in the Indian glassware market in India. The brand can be said as the pioneer [...]
LF is active in three markets: Property & casualty insurance, pension and banking. The main objective for such a strategy is to differentiate by offering all the services to the customer who can enjoy the benefits of having their whole personal economy at one place. LF’s market requires great customer loyalty as the high fixed [...]
marketing has become a more and more important tool in politics in general. In order to campaign successfully – and become the President-elect – in the U.S. Presidential Election, marketing is indispensable. This lead to enormous amounts of money spent on marketing. The aim of this research is to contribute to existing knowledge in the [...]
With 255 species of mosquitoes believed to be responsible for spreading diseases like malaria & dengue fever; India has a large and growing market for mosquito repellents. All Out has captured this fact and has developed its marketing strategy to achieve success … sharing the Marketing Strategy Case Study
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Until 1996, Pizza in India was synonymous only a bready dough base slathered with some ketchup. Since 1996, there was a proliferation of ‘high-priced branded’ pizzas in the market, with the entry of international pizza chains.
Domino’s and Pizza Hut, the two big US fast food chains entered India in 1996. Each claimed it had the [...]
Pizza is a $35 billion industry and Domino’s gets a big slice of that — about $1.5 billion. The chain, which was founded 50 years ago in Ypsilanti, Michigan, today boasts almost 9,000 stores that deliver more than 1 million pizzas a day.
But what Domino’s is known for is delivering pizzas quickly — not for [...]
Business Standard’s Annual Brand Derby has picked Bingo as the most successful launch of 2007. Vodafone was a close second to Bingo. Ten months after it entered the category with its wafer snack brand, Bingo, ITC’s foray into the Rs 1,800-crore branded snack market has fetched the company a 16 per cent market share across [...]
The aim of this case study is to analyze the manner in which in the shortest from of cricket i.e twenty20 cricket has been marketed in India by Board for Control of Cricket in India. BCCI launched Indian Premier League, to promote Twenty20 professional cricket league in India. This case study tries to analyze the [...]