Category Archives: Brand Management
Branding : Mc Donalds case study
Dining out has always been a popular social activity. These days, eating away from home is a part of everyday life that many people take for granted. However, meals in restaurants were once only an occasional indulgence enjoyed by a [...]
Filed under Brand Management, Branding, Marketing
Branding : 3M case study
3M is a diversified technology company with vast technological, market, brand, and geographic reach. The company is known throughout the world for high-quality, innovative products that respond to customer needs. 3M is a leader in the health care, safety, electronics, [...]
Filed under Brand Management, Branding, Marketing
Branding : Pitney Bowes Case Study
The physical or digital documents and mail that flow throughout the work world are primarily mission critical business communications that help sustain the economy. These communications take many forms — billing statements, e-mails with attached reports, faxed contracts, and medical [...]
Filed under Brand Management, Branding, Marketing
Political Marketing in 2008 U.S. Presidential Primary Elections
marketing has become a more and more important tool in politics in general. In order to campaign successfully – and become the President-elect - in the U.S. Presidential Election, marketing is indispensable. This lead to enormous amounts of money spent [...]
Filed under Articles, Brand Management, Branding, Marketing
Branding : CNN case study
CNN is the largest, most trusted, most honored, and most watched news network. From 1997 to the present, a full seven years, CNN ranks in the top 2 percent of North American brands, as defined by the Y&R Brand Asset [...]
Filed under Brand Management, Branding, Free Cases, Marketing
Branding : Carrier Case study
On July 17, 1902, a humble but determined engineer solved one of mankind’s most elusive challenges by controlling the indoor environment. The genius of Willis Haviland Carrier gave birth to modern air conditioning and forever changed the way people live, [...]
Filed under Brand Management, Branding, Marketing
How to Build a Personal Brand
With everyone and their mother trying to make a name for themselves, it’s harder and harder to be heard through all the noise. To do so you need expert help, and for top tips there are few better qualified to [...]
Filed under Articles, Brand Identity, Brand Management, Branding, Marketing
Brand Management: Leveraging the Power of Integrated Marketing
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective [...]
Filed under Articles, Brand Management, Computers and IT, Marketing, White Papers
Apple: Whats the competitive edge?
At the outset, Apple had many competitive advantages that allowed it to become a profitable business. Apple’s PCs relied on proprietary designs that only Apple could produce. When Apple developed the Macintosh, it was very easy to use, had an [...]
Filed under Brand Equity, Brand Management, Computers and IT, Marketing
Brand Identity : State Farm
State Farm® is the leading insurer of cars and homes in the United States, protecting about one out of every five insured cars and one out of every five homes. State Farm Life Insurance Company is ranked fifth in paid-for [...]
Filed under Brand Identity, Brand Management, Insurance, Marketing