CaseStudy.co.in » Brand Management

Branding : Mc Donalds case study

Mehul — Sat, 28 Apr 2012 06:59:43 +0000

Dining out has always been a popular social activity. These days, eating away from home is a part of everyday life that many people take for granted. However, meals in restaurants were once only an occasional indulgence enjoyed by a privileged few. The popular food service revolution of the last 50 years changed all that. Today, dining out is a social activity enjoyed every day throughout the world by people of all ages and backgrounds. In fact, 16 percent of all meals in the United States are eaten away from home. For McDonald’s, this little bit of sociology translates into 22 million customers every day across the nation...click here to read ahead

Branding : 3M case study

Mehul — Tue, 24 Apr 2012 23:40:36 +0000

3M is a diversified technology company with vast technological, market, brand, and geographic reach. The company is known throughout the world for high-quality, innovative products that respond to customer needs. 3M is a leader in the health care, safety, electronics, telecommunications, home and office, and industrial markets. With operations in more than 60 countries and customers in nearly 200 countries, 3M’s focus remains constant: to create practical and ingenious solutions that help customers succeed...click here to read the case study

Branding : Pitney Bowes Case Study

Mehul — Wed, 11 Apr 2012 11:40:17 +0000

The physical or digital documents and mail that flow throughout the work world are primarily mission critical business communications that help sustain the economy. These communications take many forms — billing statements, e-mails with attached reports, faxed contracts, and medical records updated with test results, to name only a few. They may flow exclusively through electronic channels, travel more traditionally via the physical mail system, or both. No matter what form communications take, senders and receivers want them to be accurate, timely, and secure. The demand for business information and the need for businesses to communicate and build relationships with their customers have never been greater. Pitney Bowes has the technology and services that enable accurate, timely, and secure communications that build internal efficiency and customer loyalty for businesses of all sizes. For more than 80 years, Pitney Bowes has earned a reputation as a global leader in the mail and document management industry with a full range of innovative products and services that help its customers cut costs, streamline operations, uncover revenue opportunities, and add maximum value to their mail and document processes...click here to refer to the case

Political Marketing in 2008 U.S. Presidential Primary Elections

admin — Tue, 10 Apr 2012 23:40:08 +0000

marketing has become a more and more important tool in politics in general. In order to campaign successfully – and become the President-elect - in the U.S. Presidential Election, marketing is indispensable. This lead to enormous amounts of money spent on marketing. The aim of this research is to contribute to existing knowledge in the field of political marketing through the analysis of how marketing is done throughout a political campaign. The 2008 U.S. Presidential Primary Elections, together with a few key candidates have served as the empirical example of this investigation. Read more...

Branding : CNN case study

Mehul — Sat, 24 Mar 2012 23:40:31 +0000

CNN is the largest, most trusted, most honored, and most watched news network. From 1997 to the present, a full seven years, CNN ranks in the top 2 percent of North American brands, as defined by the Y&R Brand Asset Valuator. CNN’s relationship with a community of people who value quality journalism and credible news coverage, 24/7, has grown and deepened over time as news and the CNN brand have become a part of this community’s life, everyday, year after year. CNN gathers the best and brightest television journalists of our time and supports them with the world’s largest newsgathering operation: 37 bureaus worldwide. For more than a decade, CNN has consistently been rated as the most believable news source.5 Opinion leaders and influentials find CNN most credible.6 CNN is top rated on the most complete coverage, best quality, exclusive news stories, breaking news, and live coverage...click here to read ahead

Branding : Carrier Case study

Mehul — Sat, 24 Mar 2012 11:40:33 +0000

On July 17, 1902, a humble but determined engineer solved one of mankind’s most elusive challenges by controlling the indoor environment. The genius of Willis Haviland Carrier gave birth to modern air conditioning and forever changed the way people live, work, and play. He enabled incredible improvements in health care, manufacturing processes, research, building capacities, food preservation, art and historical conservation, general productivity, indoor comfort, and much more — truly creating a century of possibilities. Willis Carrier not only provided the revolutionary hardware that launched Carrier Corporation, he provided the spirit of innovation, expertise, the determination to solve problems, the drive to satisfy customers, and the hope to improve the world. One hundred years later, these same attributes resonate in the 42,000 dedicated Carrier associates who span the globe. With a worldwide network of distributors and dealers in more than 172 countries on six continents, carrier has in excess of 200 distributors and over 20,000 dealers...click here to read ahead

How to Build a Personal Brand

maddy — Mon, 12 Mar 2012 11:40:11 +0000

With everyone and their mother trying to make a name for themselves, it’s harder and harder to be heard through all the noise. To do so you need expert help, and for top tips there are few better qualified to help than entrepreneur and uber-blogger Guy Kawasaki. & seven other branding gurus.

Brand Management: Leveraging the Power of Integrated Marketing

maddy — Tue, 07 Feb 2012 23:40:17 +0000

The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how.

Apple: Whats the competitive edge?

maddy — Tue, 10 Jan 2012 11:40:06 +0000

At the outset, Apple had many competitive advantages that allowed it to become a profitable business. Apple’s PCs relied on proprietary designs that only Apple could produce. When Apple developed the Macintosh, it was very easy to use, had an industrial design, and technical elegance. People craved these qualities in a PC, but the Mac was very slow and there was very few compatible programs due to the proprietary design. To combat this, Apple was able to tap into the corporate sector, as the Mac became the best PC with respect to desktop publishing. Read more...

Brand Identity : State Farm

newuser — Mon, 09 Jan 2012 11:40:00 +0000

State Farm® is the leading insurer of cars and homes in the United States, protecting about one out of every five insured cars and one out of every five homes. State Farm Life Insurance Company is ranked fifth in paid-for volume for ordinary life insurance among all U.S. companies. State Farm also offers customers a wide variety of financial services. State Farm and its 17,000 agents serve households in the United States and three provinces of Canada with nearly 73 million auto, fire, life, and health policies in force...click here to read ahead