CaseStudy.co.in » Brand Management

Apple: Whats the competitive edge?

maddy — Tue, 10 Jan 2012 11:40:06 +0000

At the outset, Apple had many competitive advantages that allowed it to become a profitable business. Apple’s PCs relied on proprietary designs that only Apple could produce. When Apple developed the Macintosh, it was very easy to use, had an industrial design, and technical elegance. People craved these qualities in a PC, but the Mac was very slow and there was very few compatible programs due to the proprietary design. To combat this, Apple was able to tap into the corporate sector, as the Mac became the best PC with respect to desktop publishing. Read more...

Brand Identity : State Farm

newuser — Mon, 09 Jan 2012 11:40:00 +0000

State Farm® is the leading insurer of cars and homes in the United States, protecting about one out of every five insured cars and one out of every five homes. State Farm Life Insurance Company is ranked fifth in paid-for volume for ordinary life insurance among all U.S. companies. State Farm also offers customers a wide variety of financial services. State Farm and its 17,000 agents serve households in the United States and three provinces of Canada with nearly 73 million auto, fire, life, and health policies in force...click here to read ahead

Branding and IT Giants

newuser — Wed, 16 Nov 2011 23:39:59 +0000

A very informative paper discussing the various tools and weapons of Branding such as the Brand Value, Branding Strategies, Brand Equity, Advertising etc. and how the present IT companies are using them at the fullest. The paper has been prepared by IIM Kozhikode people and is definitely a must read...click here to refer the paper

Brand Identity : Bombardier LearJet

newuser — Wed, 09 Nov 2011 23:40:08 +0000

They really make the term air-bourne come to life. Ever since the first Learjet took to the air in 1963, these sleek, agile business jets have turned heads and quickened pulses. The aura surrounding Bombardier Learjet aircraft, however, is a result of more than their undeniable ramp appeal. The Learjet’s introduction into service sparked an aviation revolution that birthed a multibillion-dollar industry and gave wings to corporate America...read ahead

Brand Strategy Development

Mehul — Sat, 05 Nov 2011 23:40:05 +0000

Every organization has a brand, whether they have consciously developed it or not. A brand is simply an expectation or a promise of an experience. Whether that expectation is trusting, authoritative, innovative, or fun, brands are short-hand for describing the way a business, organization, product, service, celebrity or other entity relates to its stakeholders (e.g., customers, donors, employees, investors, volunteers, suppliers, etc.). A strong brand impacts everything from the ability to recruit top talent and to opportunity to grow the bottom line. Little wonder that more and more attention is being paid to measuring and managing brands as assets...click here to read ahead

Case Study on New coke an innovation

admin — Sat, 05 Nov 2011 11:32:24 +0000

Cocola Broadcasting is a broadcasting company based in Fresno, California. Battered by competition from the sweeter Pepsi-Cola, Coca-Cola decided in 1985 toreplace its old formula with a sweeter variation, dubbed the “New Coke”. Coca-Colaspent $4 million on market research...... To refer this case study click here NEW COKE

Branding : Stanley case study

Mehul — Fri, 04 Nov 2011 23:40:15 +0000

Whose life has not been touched in some way by a product bearing the Stanley® name? From the hammer housed in your toolbox, to the hinges used on your door, to the level and plane employed to make your kitchen table, to the tools that assembled your car, to the automatic doors that you walk through at the grocery store. Stanley touches more people on a daily basis than can ever be imagined. And Stanley’s reach is as wide and diverse as its product line. The name Stanley is synonymous with quality and reliability. Stanley is a worldwide producer of well over 50,000 tool, hardware, and security products for professional, industrial, and consumer use. The company is known and trusted globally and boasts nearly 20 percent of its revenue from Europe, where the Stanley brand is stronger than anywhere else in the world...click here to read ahead

Branding : Western Union case study

Mehul — Fri, 04 Nov 2011 11:40:05 +0000

Today, most Americans take for granted the ability to move money by check, credit card, or debit card. Living without these conveniences is hard for some people to imagine, yet many individuals prefer to use cash. For these consumers, another less-noticed layer of financial service providers is hard at work: the money transfer service. Money transfer services allow funds to be sent from one location to another without requiring a bank account. Money transfer is an easy way to provide financial assistance to loved ones and is often a preferred method for many immigrant workers sending money home to their families. The international remittance market continues to grow as more and more individuals leave their home countries in search of broader economic opportunities. In fact, according to a United Nations report from October 2002, more than 175 million immigrants live outside their country of origin. Western Union, which introduced its money transfer service in 1871, remains a leader in the industry today. The Western Union Money Transfer service is a reliable method for connecting families, friends, and businesses around the world...click here to read ahead

Branding : Staples case study

Mehul — Wed, 02 Nov 2011 23:41:31 +0000

We all need them, we all use them, and no business can function without them. They are office products. Funny thing is, for something so crucial to our daily lives, we probably don’t give inkjet cartridges, pens, and paper a second thought — until we run out. Staples® has been keeping the desk drawers of businesses stocked since 1986. That’s when the company opened the world’s first Office Superstore. With more than $13 billion in sales, more than 1,600 stores in seven countries, and delivery businesses throughout the United States, Canada, and Europe, Staples is the world’s biggest seller of office products to small home based offices and Fortune 500 companies alike...click here to refer the case study

Branding : Pitney Bowes Case Study

Mehul — Wed, 02 Nov 2011 11:40:19 +0000

The physical or digital documents and mail that flow throughout the work world are primarily mission critical business communications that help sustain the economy. These communications take many forms — billing statements, e-mails with attached reports, faxed contracts, and medical records updated with test results, to name only a few. They may flow exclusively through electronic channels, travel more traditionally via the physical mail system, or both. No matter what form communications take, senders and receivers want them to be accurate, timely, and secure. The demand for business information and the need for businesses to communicate and build relationships with their customers have never been greater. Pitney Bowes has the technology and services that enable accurate, timely, and secure communications that build internal efficiency and customer loyalty for businesses of all sizes. For more than 80 years, Pitney Bowes has earned a reputation as a global leader in the mail and document management industry with a full range of innovative products and services that help its customers cut costs, streamline operations, uncover revenue opportunities, and add maximum value to their mail and document processes...click here to refer to the case