Category Archives: Branding
Why AOL rebranding may not succeed
Corporate re-branding is sometimes seen as an inevitable exercise while it appears to be a normal practice for global trendsetters moving away or making alterations to their brands. AOL, a longer version of American Online is an American company that [...]
Branding and IT Giants
A very informative paper discussing the various tools and weapons of Branding such as the Brand Value, Branding Strategies, Brand Equity, Advertising etc. and how the present IT companies are using them at the fullest.
The paper has been prepared by [...]
Filed under Advertising, Brand Equity, Brand Identity, Brand Management, Branding, Featured Cases, Marketing
Branding : Stanley case study
Whose life has not been touched in some way by a product bearing the Stanley® name? From the hammer housed in your toolbox, to the hinges used on your door, to the level and plane employed to make your kitchen [...]
Filed under Brand Management, Branding, Marketing
Branding : Western Union case study
Today, most Americans take for granted the ability to move money by check, credit card, or debit card. Living without these conveniences is hard for some people to imagine, yet many individuals prefer to use cash. For these consumers, another [...]
Filed under Brand Management, Branding, Marketing
Branding : Staples case study
We all need them, we all use them, and no business can function without them. They are office products. Funny thing is, for something so crucial to our daily lives, we probably don’t give inkjet cartridges, pens, and paper [...]
Filed under Brand Management, Branding, Marketing
Branding : Pitney Bowes Case Study
The physical or digital documents and mail that flow throughout the work world are primarily mission critical business communications that help sustain the economy. These communications take many forms — billing statements, e-mails with attached reports, faxed contracts, and medical [...]
Filed under Brand Management, Branding, Marketing
Branding : CNN case study
CNN is the largest, most trusted, most honored, and most watched news network. From 1997 to the present, a full seven years, CNN ranks in the top 2 percent of North American brands, as defined by the Y&R Brand Asset [...]
Filed under Brand Management, Branding, Free Cases, Marketing
Branding : Dairy Queen case study
When Grandpa McCullough partnered with Sherb Noble to open the first soft-serve store, he created the name “Dairy Queen” because he believed his soft serve was a “queen” among dairy products and the epitome of freshness and wholeness. The first [...]
Filed under Brand Management, Branding, Marketing
Branding : Century 21 case study
With the U.S. homeownership rate continuing at record levels, more consumers are demanding full service from real estate professionals while also turning to the Internet to access information on buying or selling real estate. To serve this need, real estate [...]
Filed under Brand Management, Branding, Marketing