Principles of branding apply in equal measure to countries as they do to corporations. But methods are different. Countries will compete daily with neighbors or block regions for tourism, inward investment and export sales. There’s only so much business that can go around. Those countries that start with an unknown or poor reputation will be [...]
Indian health care industry has been going through a development phase for past many years and the quality along with the magnitude of the health services has increased manifold. The enhancement in the encompassing levels of all the required parameters of Health Care Services in India has started developing the country in to a natural [...]
With everyone and their mother trying to make a name for themselves, it’s harder and harder to be heard through all the noise. To do so you need expert help, and for top tips there are few better qualified to help than entrepreneur and uber-blogger Guy Kawasaki. & seven other branding gurus.
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4Ps concept applied on the movie industry as a whole
PRODUCT
For a movie to selected by the audience on the basis of the content, it needs to be clearly identifiable in its marketing — genre, stars, story, special effects, style all need to be presented aptly. A movie product is the intellectual property that can be [...]
marketing has become a more and more important tool in politics in general. In order to campaign successfully – and become the President-elect – in the U.S. Presidential Election, marketing is indispensable. This lead to enormous amounts of money spent on marketing. The aim of this research is to contribute to existing knowledge in the [...]
customers come back to the restaurants, what influence their decisions. During the research we formulate 2 hypotheses. Hypotheses 1 – most reasons of the restaurants’ customers retention can be associated with restaurants’ service elements adapted from the 8Ps of Service Marketing Model. Hypotheses 2 – retention and loyalty have unidirectional relation – loyalty means retention [...]
Nestle India Limited is the market leader in Indian Noodle Market with it’s Maggi Brand of Noodles which was pioneer brand launched in 1983 in the packaged food market of India. It took the challenge and established Maggi in Indian market considered to be conservative and typical about food consumption. It appropriate realization of target [...]
Advertising does not function in a vacuum but in a market environment where several forces like consumer needs, business interests and government regulations are at work. It is a powerful force in terms of its persuasiveness and functions a critical social role. Moreover the high visibility and pervasiveness, it generates criticism and controversy. Much of [...]
The case deals with the re-launch of Medimix and its reconnect with the consumers in the North, West and East markets of India. Medimix has been a south centric brand right since its inception. The brand had stayed away from the media for almost two years…click here to read how MediMix achieve its goal
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Hero Honda is a joint venture between an Indian bicycle manufacturer and a global leader in small-engine technology. This venture reaped the benefits of an enormous Indian population in need of affordable transportation, one having still modest but growing buyer power.
In 1983, Hero Cycles of India signed an agreement with Honda Motor Corporation, forming Hero [...]