Category Archives: Branding
Branding : Mc Donalds case study
Dining out has always been a popular social activity. These days, eating away from home is a part of everyday life that many people take for granted. However, meals in restaurants were once only an occasional indulgence enjoyed by a [...]
Filed under Brand Management, Branding, Marketing
Branding : 3M case study
3M is a diversified technology company with vast technological, market, brand, and geographic reach. The company is known throughout the world for high-quality, innovative products that respond to customer needs. 3M is a leader in the health care, safety, electronics, [...]
Filed under Brand Management, Branding, Marketing
Branding : Pitney Bowes Case Study
The physical or digital documents and mail that flow throughout the work world are primarily mission critical business communications that help sustain the economy. These communications take many forms — billing statements, e-mails with attached reports, faxed contracts, and medical [...]
Filed under Brand Management, Branding, Marketing
Political Marketing in 2008 U.S. Presidential Primary Elections
marketing has become a more and more important tool in politics in general. In order to campaign successfully – and become the President-elect - in the U.S. Presidential Election, marketing is indispensable. This lead to enormous amounts of money spent [...]
Filed under Articles, Brand Management, Branding, Marketing
Branding : CNN case study
CNN is the largest, most trusted, most honored, and most watched news network. From 1997 to the present, a full seven years, CNN ranks in the top 2 percent of North American brands, as defined by the Y&R Brand Asset [...]
Filed under Brand Management, Branding, Free Cases, Marketing
Branding : Carrier Case study
On July 17, 1902, a humble but determined engineer solved one of mankind’s most elusive challenges by controlling the indoor environment. The genius of Willis Haviland Carrier gave birth to modern air conditioning and forever changed the way people live, [...]
Filed under Brand Management, Branding, Marketing
How to Build a Personal Brand
With everyone and their mother trying to make a name for themselves, it’s harder and harder to be heard through all the noise. To do so you need expert help, and for top tips there are few better qualified to [...]
Filed under Articles, Brand Identity, Brand Management, Branding, Marketing
Why AOL rebranding may not succeed
Corporate re-branding is sometimes seen as an inevitable exercise while it appears to be a normal practice for global trendsetters moving away or making alterations to their brands. AOL, a longer version of American Online is an American company that [...]
Branding and IT Giants
A very informative paper discussing the various tools and weapons of Branding such as the Brand Value, Branding Strategies, Brand Equity, Advertising etc. and how the present IT companies are using them at the fullest.
The paper has been prepared by [...]
Filed under Advertising, Brand Equity, Brand Identity, Brand Management, Branding, Featured Cases, Marketing
Branding : Stanley case study
Whose life has not been touched in some way by a product bearing the Stanley® name? From the hammer housed in your toolbox, to the hinges used on your door, to the level and plane employed to make your kitchen [...]
Filed under Brand Management, Branding, Marketing