CaseStudy.co.in » Branding

Why AOL rebranding may not succeed

newuser — Mon, 19 Dec 2011 11:40:15 +0000

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Corporate re-branding is sometimes seen as an inevitable exercise while it appears to be a normal practice for global trendsetters moving away or making alterations to their brands. AOL, a longer version of American Online is an American company that provides internet services and social media networking. The internet company has announced its ongoing process of re-branding itself. AOL will spin-off from Time Warner which has been operating it since the year 2000. The merger between AOL and Time Warner, was a destined ill-fated journey on account of bad advisory. Finally, AOL shares will start trading independently from early December 2009 in NYSE...click here to read ahead

Branding and IT Giants

newuser — Wed, 16 Nov 2011 23:39:59 +0000

A very informative paper discussing the various tools and weapons of Branding such as the Brand Value, Branding Strategies, Brand Equity, Advertising etc. and how the present IT companies are using them at the fullest. The paper has been prepared by IIM Kozhikode people and is definitely a must read...click here to refer the paper

Branding : Stanley case study

Mehul — Fri, 04 Nov 2011 23:40:15 +0000

Whose life has not been touched in some way by a product bearing the Stanley® name? From the hammer housed in your toolbox, to the hinges used on your door, to the level and plane employed to make your kitchen table, to the tools that assembled your car, to the automatic doors that you walk through at the grocery store. Stanley touches more people on a daily basis than can ever be imagined. And Stanley’s reach is as wide and diverse as its product line. The name Stanley is synonymous with quality and reliability. Stanley is a worldwide producer of well over 50,000 tool, hardware, and security products for professional, industrial, and consumer use. The company is known and trusted globally and boasts nearly 20 percent of its revenue from Europe, where the Stanley brand is stronger than anywhere else in the world...click here to read ahead

Branding : Western Union case study

Mehul — Fri, 04 Nov 2011 11:40:05 +0000

Today, most Americans take for granted the ability to move money by check, credit card, or debit card. Living without these conveniences is hard for some people to imagine, yet many individuals prefer to use cash. For these consumers, another less-noticed layer of financial service providers is hard at work: the money transfer service. Money transfer services allow funds to be sent from one location to another without requiring a bank account. Money transfer is an easy way to provide financial assistance to loved ones and is often a preferred method for many immigrant workers sending money home to their families. The international remittance market continues to grow as more and more individuals leave their home countries in search of broader economic opportunities. In fact, according to a United Nations report from October 2002, more than 175 million immigrants live outside their country of origin. Western Union, which introduced its money transfer service in 1871, remains a leader in the industry today. The Western Union Money Transfer service is a reliable method for connecting families, friends, and businesses around the world...click here to read ahead

Branding : Staples case study

Mehul — Wed, 02 Nov 2011 23:41:31 +0000

We all need them, we all use them, and no business can function without them. They are office products. Funny thing is, for something so crucial to our daily lives, we probably don’t give inkjet cartridges, pens, and paper a second thought — until we run out. Staples® has been keeping the desk drawers of businesses stocked since 1986. That’s when the company opened the world’s first Office Superstore. With more than $13 billion in sales, more than 1,600 stores in seven countries, and delivery businesses throughout the United States, Canada, and Europe, Staples is the world’s biggest seller of office products to small home based offices and Fortune 500 companies alike...click here to refer the case study

Branding : Pitney Bowes Case Study

Mehul — Wed, 02 Nov 2011 11:40:19 +0000

The physical or digital documents and mail that flow throughout the work world are primarily mission critical business communications that help sustain the economy. These communications take many forms — billing statements, e-mails with attached reports, faxed contracts, and medical records updated with test results, to name only a few. They may flow exclusively through electronic channels, travel more traditionally via the physical mail system, or both. No matter what form communications take, senders and receivers want them to be accurate, timely, and secure. The demand for business information and the need for businesses to communicate and build relationships with their customers have never been greater. Pitney Bowes has the technology and services that enable accurate, timely, and secure communications that build internal efficiency and customer loyalty for businesses of all sizes. For more than 80 years, Pitney Bowes has earned a reputation as a global leader in the mail and document management industry with a full range of innovative products and services that help its customers cut costs, streamline operations, uncover revenue opportunities, and add maximum value to their mail and document processes...click here to refer to the case

Branding : CNN case study

Mehul — Tue, 01 Nov 2011 11:40:00 +0000

CNN is the largest, most trusted, most honored, and most watched news network. From 1997 to the present, a full seven years, CNN ranks in the top 2 percent of North American brands, as defined by the Y&R Brand Asset Valuator. CNN’s relationship with a community of people who value quality journalism and credible news coverage, 24/7, has grown and deepened over time as news and the CNN brand have become a part of this community’s life, everyday, year after year. CNN gathers the best and brightest television journalists of our time and supports them with the world’s largest newsgathering operation: 37 bureaus worldwide. For more than a decade, CNN has consistently been rated as the most believable news source.5 Opinion leaders and influentials find CNN most credible.6 CNN is top rated on the most complete coverage, best quality, exclusive news stories, breaking news, and live coverage...click here to read ahead

Case Study on Kentucky Fried Chicken and the Global Fast- Food Industry

admin — Tue, 01 Nov 2011 09:22:11 +0000

KFC is also known as Kentucky Fried Chicken. It was founded in 1930 at North Corbin by Harland Sander. KFC's specialty is fried chicken served in various forms, burgers or sandwiches, chicken strips or roasted chicken and many more. How would KFC maintain a market leadership in the global fast-food industry???? For info with regard to Kentucky Fried Chicken, swing in this web page directly.

Branding : Dairy Queen case study

Mehul — Mon, 31 Oct 2011 23:41:14 +0000

When Grandpa McCullough partnered with Sherb Noble to open the first soft-serve store, he created the name “Dairy Queen” because he believed his soft serve was a “queen” among dairy products and the epitome of freshness and wholeness. The first Dairy Queen officially opened on June 22, 1940, in Joliet, Illinois, and America’s love affair with softserve ice cream began. Food franchising was all but unheard of in the 1940s, but this new product’s potential made it a natural for such a system. Dairy Queen’s Harry Axene is credited with creating the company’s present franchising system by distributing the rights to use a system freezer and a name — Dairy Queen — and collecting royalties for those rights. Dairy Queen grew from fewer than 10 stores in 1941, to 100 in 1947, to 1,446 in 1950, and then to 2,600 in 1955. Today, there are more than 5,700 DQ locations worldwide...click here to read ahead

Branding : Century 21 case study

Mehul — Mon, 31 Oct 2011 11:40:08 +0000

With the U.S. homeownership rate continuing at record levels, more consumers are demanding full service from real estate professionals while also turning to the Internet to access information on buying or selling real estate. To serve this need, real estate professionals are integrating Web technology into their traditional sales offering of exemplary service to consumers. Century 21 Real Estate Corporation, franchiser of the world’s largest residential real estate sales organization, is doing just that. It has one of the largest office networks and the broadest global coverage. Simply put, CENTURY 21® is the most recognized name in real estate.*... click here to read ahead