Category Archives: Branding
Branding : Western Union case study
Today, most Americans take for granted the ability to move money by check, credit card, or debit card. Living without these conveniences is hard for some people to imagine, yet many individuals prefer to use cash. For these consumers, another [...]
Filed under Brand Management, Branding, Marketing
Branding : Staples case study
We all need them, we all use them, and no business can function without them. They are office products. Funny thing is, for something so crucial to our daily lives, we probably don’t give inkjet cartridges, pens, and paper [...]
Filed under Brand Management, Branding, Marketing
Branding : Dairy Queen case study
When Grandpa McCullough partnered with Sherb Noble to open the first soft-serve store, he created the name “Dairy Queen” because he believed his soft serve was a “queen” among dairy products and the epitome of freshness and wholeness. The first [...]
Filed under Brand Management, Branding, Marketing
Branding : Century 21 case study
With the U.S. homeownership rate continuing at record levels, more consumers are demanding full service from real estate professionals while also turning to the Internet to access information on buying or selling real estate. To serve this need, real estate [...]
Filed under Brand Management, Branding, Marketing
Brand Identity : Post It
The brand we are going to discuss in this case belongs to a company which once had the priviledge of having the highest no. of patents under its name. It is none other than 3M which is well known for [...]
Filed under Brand Equity, Brand Identity, Branding, Marketing, Video Case Studies
10 Worst Brand Blunders of 2010
Brand blunder refers to the goof ups associated with the branding of a product, especially a new product in a new market. There could be many reasons for such slips. For example, the lack of understanding of the language, culture, [...]
Filed under Articles, Brand Failure, Branding, Featured Cases, Marketing
Brand "INDIA"
Principles of branding apply in equal measure to countries as they do to corporations. But methods are different. Countries will compete daily with neighbors or block regions for tourism, inward investment and export sales. There’s only so much business that [...]
Filed under Articles, Brand Management, Branding, Exclusive Articles, How To, Marketing
Branding India for Health and Spiritual Tourism
Indian health care industry has been going through a development phase for past many years and the quality along with the magnitude of the health services has increased manifold. The enhancement in the encompassing levels of all the required parameters [...]
Filed under Articles, Brand Equity, Branding, How To, Marketing
Movie Marketing in India : A Case Study
4Ps concept applied on the movie industry as a whole
PRODUCT
For a movie to selected by the audience on the basis of the content, it needs to be clearly identifiable in its marketing — genre, stars, story, special effects, style all [...]