LF is active in three markets: Property & casualty insurance, pension and banking. The main objective for such a strategy is to differentiate by offering all the services to the customer who can enjoy the benefits of having their whole personal economy at one place. LF’s market requires great customer loyalty as the high fixed [...]
This thesis aims at investigating consumers’ perceptions on the incorporation of an established brand and how the general attitude and buying behaviour is altered in the course of an acquisition. The combination of two or more brands in a newly formed conglomerate implies a combination of values, principles and associations that might affect a company’s [...]
Pearlpet is a highly successful brand. So successful that the brand has become generic to the category. This is a brand that transformed the Indian kitchenware market. I still remember times where my mother used to store those curry powders in the Horlicks Glass bottles. Now a look the row of plastic containers in the [...]
The re-branding of Skoda provides a useful case study of the challenges faced by brands wishing to reposition themselves. Critics of the Skoda would be surprised to hear the Skoda is now one of the fastest-growing car brands in the UK motor industry. The Czech car company boosted its sales in the UK in 2001 [...]
Band-Aid has been iconic brand in India and indeed has always been a favorite of moms and kids. This makes it all the more important for Band-Aid to stay relevant and develop communications programs that are uniquely “own-able” by the company. Steps in – Ogilvy PR to develop a communications platform that would contemporize [...]
A very interesting read dicussing the creation of a Brand Value with an Indian perspective. It says that the most important change in India has been the demographic one. By this time, almost all know that we are a nation with a very young population. Brand owners or creators have to invest more time, effort [...]
Bajaj is beyond doubt one of the giants in the business. The case study covers one of the verticals of this corporate i.e. the electrical fan segment. The vision was to make Bajaj Fans a leading player in the fans market in India, by understanding and effectively meeting the consumers stated and unstated needs, so [...]
Sometime in 1997, Britannia Industries Limited, whose business was sailing accross really well, instead of concentrating on it, took the initiative to reinvent itself. It built a new corporate identity and adopted a colourful and identifiable logo with a new base line – ‘Eat Healthy, Think better.’ From being a manufacturer of baked products, BIL [...]
India has the youngest population profile amongst the numerically significant countries – there are a lot young people, in different income segments and locations who are influencing their parents’ spending, or pending their own money. Consumer in the Indian Market has not only accquired the power to buy more but slowly and steadily becoming more [...]
The survey showed that most iPhone users are relatively youthful technophiles; half are under age 30, and a third of them even carry more than one mobile phone. This group of customers is great for launching a product, but there aren’t enough of them to create sustained growth. The biggest question about the future of [...]
