Sometime in 1997, Britannia Industries Limited, whose business was sailing accross really well, instead of concentrating on it, took the initiative to reinvent itself. It built a new corporate identity and adopted a colourful and identifiable logo with a new [...]
Filed under Brand Management, Business, Consumer Behaviour, Marketing, Positioning/Segmentation
Tagged as bakery products, beverages company, Bil, britannia, Britannia Industries, cheese, corporate identity, dairy products, diversification, Exercise, foods and beverages, industries limited, Initiative, New Identity, sailing
India has the youngest population profile amongst the numerically significant countries - there are a lot young people, in different income segments and locations who are influencing their parents' spending, or pending their own money. Consumer in the Indian Market [...]
Filed under Consumer Behaviour, Marketing, White Papers
Tagged as Countries, Emerging Economy, India, India Population, Indian Consumer, Money Market, Money Sense, New Approach, New Economy, Parents, Population Profile, Segments, True Sense, Usng
Marketing research that targets consumers' influences and financial implications is a worthwhile sports marketing effort. To implement effective marketing strategies in a specific country, it is pertinent to understand consumer behavior in that country. In this paper, 11 major findings [...]
Filed under Consumer Behaviour, Marketing
Tagged as attitudes, buying patterns, Case Analysis, case studies, china, chinese consumers, chinese culture, chinese sports, Consumer Behavior, Consumer Behaviour, Consumer Marketing, cultures, economy, effective marketing, Financial, financial implications, Lifestyle, Marketing, Marketing Analysis, Marketing Research, marketing strategies, marketing strategy, personal factors, personality, pricing strategies, promotional programs, Questionnaires, Research, Sports Marketing, Targets
In today’sIn today’s information-oriented society, research and development, particularly information research, has become an important activity for business companies, institutions, and organizations, who want to know more about the consumer market, people who consider consumption as embedded and part of their everyday lives.
Selling these products and services through [...]
Filed under Consumer Behaviour, Marketing
Tagged as advertising, Advertising Research, Business, business companies, case, case studies, case study, case study example, Consumer Behaviour, Consumers, consumption, customer name, everyday lives, HSBC, Information Research, institutions and organizations, motivation, People, personality, Plays, psychographic variable, Research, research and development, Sin, Society Research, sociodemographic variable, studies, study, thesis