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Facebook Marketing Case Study - "Mad Men"

admin — Thu, 02 Feb 2012 11:40:10 +0000

Click here to view the embedded video.

A case of amazing marketing strategy used by Facebook. refer to the entire case

5 Coolest Social Media Trends

newuser — Thu, 26 Jan 2012 23:40:35 +0000

With social media itself an exponentially growing trend that’s here to stay, many companies both small and large are keeping tabs on new social technologies as they emerge. With new sites, services, apps and practices that help businesses connect more directly with customers coming online at a rapid pace, it’s often helpful to zoom out a bit and keep an eye on upcoming trends on the cusp or just over the horizon ... click here to read ahead

Case Study on YouTube

admin — Wed, 25 Jan 2012 10:09:38 +0000

YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. Youtube bubble showcases the best examples of advertising on youtube as well as research into youtube advertising with useful stats. For more information click here... www.startup-review.com/blog/youtube-case-study-widget-marketing-comes-of-age.php www.simplyzesty.com/video/youtube-advertising-case-studies/ www.slideshare.net/MLNL/gillette-a-youtube-case-study www.slideshare.net/MLNL/gillette-a-youtube-case-study www.reelseo.com/youtube-marketing-case-study/

‘‘How can marketing research help innovative SMEs in exploitation of international opportunities in their early internationalization? ’’ : Role of Market Research in internationalization of SMEs

maddy — Mon, 23 Jan 2012 23:40:08 +0000

This study aims at providing them with a strategic framework or method to analyze the marketability of their products or services and exploit internationalization opportunities. It also focuses on helping them in reducing their risks linked with cross border business opportunities.Methodology/DesignThis research is performed through case study method. A new conceptual model has been developed by integrating relevant standard approaches within field of research. This model has been further explained by implementing it on case company (Widforss).ConclusionsThis study claims to make a significant and creative contribution to the field of SMEs internationalization through two theoretical models named as International SME Model of Innovation Exploitation (ISMIE) and Proactive International Entrepreneurship model (PIE). Both of these models use marketing research as key success factor. However, sufficient empirical evidences could not be provided due to limitations. Whereas, the practical contribution for the case firm named as Widforss industries is very evident. Read more...

Internet Marketing : A Business Essential

newuser — Wed, 18 Jan 2012 11:40:01 +0000

The internet has opened a whole New World of opportunities for even the smallest home-bases business. With the success of Online Biggies such as Amazon, eBay etc. the potential of earning through the webspace is well proven. Also there are numerous number of self made millionaires who achieved their new found success on the Internet. The true secret of creating a successful internet business is not only determination but also adopting the correct strategies for the cyber space...click here to know more on Internet Marketing

Accountability: A Guide to Measuring ROI and ROO Across Media

Mehul — Tue, 17 Jan 2012 11:40:00 +0000

"Accountability” is the word on everyone’s lips—and it’s going to continue to be one of the most discussed topics for a long time. ANA/Forrester’s Accountability Survey reflects the growing interest in measuring results among advertising leaders. The study showed that four in ten respondents are currently performing some form of ROI and/or ROO analysis, with nearly 20 percent of respondents expecting to increase their marketing mix modeling spending. While accountability starts with proof of performance assessments, ROO and ROI analysis methods take it further, offering companies valuable insights on how to use their marketing dollars to get the best results—and ultimately, increase profits. As marketers endeavor to improve marketing performance and efficiency, analytic tools and research will continue to become more refined to help them get optimal returns from their marketing and advertising plans...click here to read ahead

case study on market having monopoly in business ethics

The Apple iPhone: Successes and Challenges for the Mobile Industry

Mehul — Sat, 14 Jan 2012 11:40:04 +0000

The survey showed that most iPhone users are relatively youthful technophiles; half are under age 30, and a third of them even carry more than one mobile phone. This group of customers is great for launching a product, but there aren't enough of them to create sustained growth. The biggest question about the future of the iPhone is whether Apple can reach beyond the early adopters to generate substantial amounts of mainstream demand for the iPhone. Apple has a history of doing that successfully with products like the iPod, but that was much more narrowly focused on a single usage -- it was a mobile appliance rather than a mobile computer. The iPhone's multiple features make it very appealing to technophiles, but potentially confusing to mainstream customers. The history of the mobile industry is littered with products that sold well at first but then fizzled out. Although the iPhone's future looks very promising today, its long-term success is not guaranteed...click for details

Apple: Whats the competitive edge?

maddy — Tue, 10 Jan 2012 11:40:06 +0000

At the outset, Apple had many competitive advantages that allowed it to become a profitable business. Apple’s PCs relied on proprietary designs that only Apple could produce. When Apple developed the Macintosh, it was very easy to use, had an industrial design, and technical elegance. People craved these qualities in a PC, but the Mac was very slow and there was very few compatible programs due to the proprietary design. To combat this, Apple was able to tap into the corporate sector, as the Mac became the best PC with respect to desktop publishing. Read more...

Brand Identity : State Farm

newuser — Mon, 09 Jan 2012 11:40:00 +0000

State Farm® is the leading insurer of cars and homes in the United States, protecting about one out of every five insured cars and one out of every five homes. State Farm Life Insurance Company is ranked fifth in paid-for volume for ordinary life insurance among all U.S. companies. State Farm also offers customers a wide variety of financial services. State Farm and its 17,000 agents serve households in the United States and three provinces of Canada with nearly 73 million auto, fire, life, and health policies in force...click here to read ahead

How to Implement and Evaluate an Online Channel Extension Through Social Media

AJNABEE — Sat, 07 Jan 2012 23:40:14 +0000

The main purpose of this thesis is to explore and investigate how an online company can utilize social media. Another purpose is to, though an extensive literature review, explain why a web-based company should exploit social communication channels. Another purpose is to analyze and explain the impact of implementing a channel extension strategy using social communication channels through an empirical study. Read more...