Category Archives: Marketing Mix
A-maize-ing Retail Marketing-Mix
Supermarkets are a battleground for packaged goods. Competition for shelf space and the cost of instore promotions make retail a tough market for even the largest companies. A-maize-ing Foods*, a small producer of corn chips and snacks, had some initial [...]
Filed under Marketing, Marketing Mix
Positioning on Export Markets : A paradigm of Bounded Rationality applied in the context of positioning for Swedish Exporting firms
It is not easy to predict what will happen tomorrow. It is perhaps even more difficult knowing what will occur next year or even two years from today. To put it short we are uncertain about the future. Swedish firms [...]
Filed under Marketing, Marketing Mix
Parcel Force: Using the marketing mix to drive change
Parcelforce Worldwide is part of the Royal Mail Group and is a leading provider of express parcel deliveries. It provides a range of services including a guaranteed delivery on certain times or days. Parcelforce Worldwide uses a network of international [...]
Filed under Articles, Logistics & Distribution, Marketing, Marketing Mix
Social marketing communication in a multicultural environment
Social marketing communication (social marcom) campaign production can be more challenging when the audience includes individuals from ‘culturally and linguistically diverse’ (CALD) communities. Additional issues such as culturally related values, practices, and attitudes need consideration. Normally, social marcoms campaigns for [...]
Filed under Marketing, Marketing Mix, Online Marketing
The product life cycle and online fashion
ASOS.com is the UK's market leader in online fashion retailing. It offers own-label, branded fashion and designer goods. Its headquarters are in Camden Town in North London. ASOS.com originally stood for As Seen on Screen. The company was set up [...]
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Filed under Business Strategy, Industry Specific Cases, Marketing Mix, Online Marketing, Retail Sector
Developing a Rural Market e-hub The case study of e-Choupal experience of ITC
ICT has potential to make significant inroads in a traditional agrarian economy like India. Indian agro-sector has been exploiting the benefits to ICT. Innovative ICT application platforms are being created by private sector players in conjunction with local farmers. One [...]