Category Archives: Online Marketing
Facebook Marketing Case Study - "Mad Men"
A case of amazing marketing strategy used by Facebook.
refer to the entire case
Powered by Article Dashboard united parcel service international business planPowered by Article Dashboard market strategiesPowered by Article Dashboard survey of meteorologyPowered by Article Dashboard business risk of customers [...]
Filed under Computers and IT, Free Cases, Marketing, Online Marketing, Technology
Pepsi Super Bowl: mobile marketing Methods
In the run up to the 2007 Super Bowl, Pepsi unveiled 15 new can designs and created a range of promotions as part of a major new branding initiative. Its Super Can contest gave fans the chance to win Super [...]
Filed under Advertising, Free Cases, Marketing, Online Marketing
@JetBlue: It's fun, but does it scale?
When JetBlue joined Twitter in the spring of 2007, it was one of the first major brands to do so. Today, the company has nearly a million followers, and its account is often cited as an example of smart corporate [...]
Filed under Marketing, Online Marketing, Tweets
Pepsi: Moving at the speed of culture
For years, PepsiCo, based in Purchase, NY, has had a toll-free number that consumers can call to share product feedback. People call in all the time, and the company considers the line successful. But when Pepsi brand managers wanted faster [...]
Filed under Marketing, Online Marketing, Tweets
Online Marketing Program for CA
Online Marketing is one of the major tools to make a global reach. This case study reveals how TechTarget helped CA, one of the world's leading information technology management software companies, create an online marketing program.
read the entire casecase study [...]
Filed under Free Cases, Marketing, Online Marketing
The magic of Google AdWords and Analytics
As the business today increases its share in the cyber space it becomes more and more important to make yourself reach the customer. In the vast pool of the websites one has to be really very flexible, dynamic and agile [...]
Filed under Free Cases, Marketing, Online Marketing
The Importance of Online Marketing
Let’s face it we all have heard about SEO, Online Marketing; Social Media is the buzz word today. Those all sounds fancy and technical but as a start up and with minimum budget which channels will make sense to your business? [...]
Filed under Articles, Marketing, Online Marketing
Google Advertising: the future
The official Google blog carried a feature on a conference call held by Google to outline their views on where display advertising is heading over the next few years. There is a clear shift towards making stronger and more effective [...]
Filed under Advertising, Articles, Featured Cases, Marketing, Online Marketing
5 Coolest Social Media Trends
With social media itself an exponentially growing trend that’s here to stay, many companies both small and large are keeping tabs on new social technologies as they emerge. With new sites, services, apps and practices that help businesses connect more [...]
Filed under Computers and IT, Free Cases, Online Marketing, Technology
Internet Marketing : A Business Essential
The internet has opened a whole New World of opportunities for even the smallest home-bases business. With the success of Online Biggies such as Amazon, eBay etc. the potential of earning through the webspace is well proven. Also there are [...]
Filed under Featured Cases, Marketing, Online Marketing, White Papers