Category Archives: Online Marketing
Facebook Marketing Case Study - "Mad Men"
A case of amazing marketing strategy used by Facebook.
refer to the entire case
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Filed under Marketing, Online Marketing
5 Coolest Social Media Trends
With social media itself an exponentially growing trend that’s here to stay, many companies both small and large are keeping tabs on new social technologies as they emerge. With new sites, services, apps and practices that help businesses connect more [...]
Filed under Computers and IT, Free Cases, Online Marketing, Technology
Internet Marketing : A Business Essential
The internet has opened a whole New World of opportunities for even the smallest home-bases business. With the success of Online Biggies such as Amazon, eBay etc. the potential of earning through the webspace is well proven. Also there are [...]
Filed under Featured Cases, Marketing, Online Marketing, White Papers
How to Implement and Evaluate an Online Channel Extension Through Social Media
The main purpose of this thesis is to explore and investigate how an online company can utilize social media. Another purpose is to, though an extensive literature review, explain why a web-based company should exploit social communication channels. Another purpose [...]
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Filed under Articles, e-Commerce, Online Marketing
Hybrid B2B/B2C Search Engine Optimization & Pay Per Click
The integration between Deere's used equipment Web site, www.machinefinder.com, and eBay was done by Deere's Web site development team, using eBay's publicly-available API for developers. Search engine optimization strategies and tactics were recommended by KoMarketing Associates, LLC...click here to read [...]
Filed under Online Marketing
Twitter : Giving Midas Touch to Business
As businesses large and small are adapting to the rapidly evolving new media platforms, several case studies show how they are using Twitter to attract customers and close sales.
These companies, including Etsy, JetBlue, NakedPizza, Pepsi, and Levi’s, are leading the [...]
Filed under Business, Business Strategy, Marketing, Online Marketing
Pay Per Click Search Engine Advertising
KoMarketing was challenged with transforming the existing pay-per-click marketing campaign of a mid-size software firm to increase the total number of quality leads generated while reducing the total monthly advertising budget. As part of that challenge, we had to create [...]
Filed under Marketing, Online Marketing
@coffeegroundz: Strengthening the bond with customers
CoffeeGroundz is a popular, albeit modest, Houston, TX based independent coffee shop that sells a variety of locally roasted coffee, tea, pastries, sandwiches, and alcoholic beverages. There are a couple of booths, 16 tables and another ten on the patio. [...]
Filed under Marketing, Online Marketing, Tweets
Cyber law case study: Is the online music industry covered under it? iTunes case
The recent international expansion of online music services such as iTunes has raised a number of questions about the legal foundation of these services. iTunes Case Study argues that online music services can maintain the same business model from country [...]
Filed under Free Cases, Legal Cases, Online Marketing
Pepsi: Moving at the speed of culture
For years, PepsiCo, based in Purchase, NY, has had a toll-free number that consumers can call to share product feedback. People call in all the time, and the company considers the line successful. But when Pepsi brand managers wanted faster [...]
Filed under Marketing, Online Marketing, Tweets