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Facebook Marketing Case Study - "Mad Men"

admin — Mon, 21 May 2012 00:20:10 +0000

A case of amazing marketing strategy used by Facebook. refer to the entire case

Pepsi Super Bowl: mobile marketing Methods

maddy — Sat, 12 May 2012 21:10:11 +0000

In the run up to the 2007 Super Bowl, Pepsi unveiled 15 new can designs and created a range of promotions as part of a major new branding initiative. Its Super Can contest gave fans the chance to win Super Bowl tickets for life and a jewel-encrusted can valued at $100,000. Alongside traditional and online promotions, Pepsi also became the latest brand to deploy a mobile advertising program. Read More...

@JetBlue: It's fun, but does it scale?

maddy — Fri, 20 Apr 2012 11:40:35 +0000

When JetBlue joined Twitter in the spring of 2007, it was one of the first major brands to do so. Today, the company has nearly a million followers, and its account is often cited as an example of smart corporate twittering. But the company started out on Twitter with modest goals. It wanted to help customers...click here to read ahead

Pepsi: Moving at the speed of culture

admin — Wed, 04 Apr 2012 14:27:43 +0000

For years, PepsiCo, based in Purchase, NY, has had a toll-free number that consumers can call to share product feedback. People call in all the time, and the company considers the line successful. But when Pepsi brand managers wanted faster and more personal ways to connect with soda drinkers, they looked online ... read the case study

Online Marketing Program for CA

admin — Sun, 04 Mar 2012 23:40:06 +0000

Online Marketing is one of the major tools to make a global reach. This case study reveals how TechTarget helped CA, one of the world's leading information technology management software companies, create an online marketing program. read the entire case

The magic of Google AdWords and Analytics

admin — Sat, 03 Mar 2012 23:41:03 +0000

As the business today increases its share in the cyber space it becomes more and more important to make yourself reach the customer. In the vast pool of the websites one has to be really very flexible, dynamic and agile in order to create an identity and gain business. This is where google helps with its Google AdWords and Analytics. The experience has been truely magical for many. read ahead

The Importance of Online Marketing

newuser — Sat, 11 Feb 2012 23:40:04 +0000

Let’s face it we all have heard about SEO, Online Marketing; Social Media is the buzz word today. Those all sounds fancy and technical but as a start up and with minimum budget which channels will make sense to your business? Well let’s look into each one of these and see which one will work well for your business...click here to read the article

Google Advertising: the future

newuser — Wed, 08 Feb 2012 23:40:05 +0000

The official Google blog carried a feature on a conference call held by Google to outline their views on where display advertising is heading over the next few years. There is a clear shift towards making stronger and more effective use of social networks to target consumers and to gain valuable feedback from people (and their friends) about the types of ads they like and wish to see more of and also the reverse. It makes for interesting reading and might be a good article to push towards students interested in reading more about innovations in online marketing and advertising...Read ahead

5 Coolest Social Media Trends

newuser — Thu, 26 Jan 2012 23:40:35 +0000

With social media itself an exponentially growing trend that’s here to stay, many companies both small and large are keeping tabs on new social technologies as they emerge. With new sites, services, apps and practices that help businesses connect more directly with customers coming online at a rapid pace, it’s often helpful to zoom out a bit and keep an eye on upcoming trends on the cusp or just over the horizon ... click here to read ahead

Internet Marketing : A Business Essential

newuser — Wed, 18 Jan 2012 11:40:01 +0000

The internet has opened a whole New World of opportunities for even the smallest home-bases business. With the success of Online Biggies such as Amazon, eBay etc. the potential of earning through the webspace is well proven. Also there are numerous number of self made millionaires who achieved their new found success on the Internet. The true secret of creating a successful internet business is not only determination but also adopting the correct strategies for the cyber space...click here to know more on Internet Marketing