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Facebook Marketing Case Study - "Mad Men"

admin — Thu, 02 Feb 2012 11:40:10 +0000

Click here to view the embedded video.

A case of amazing marketing strategy used by Facebook. refer to the entire case

5 Coolest Social Media Trends

newuser — Thu, 26 Jan 2012 23:40:35 +0000

With social media itself an exponentially growing trend that’s here to stay, many companies both small and large are keeping tabs on new social technologies as they emerge. With new sites, services, apps and practices that help businesses connect more directly with customers coming online at a rapid pace, it’s often helpful to zoom out a bit and keep an eye on upcoming trends on the cusp or just over the horizon ... click here to read ahead

Internet Marketing : A Business Essential

newuser — Wed, 18 Jan 2012 11:40:01 +0000

The internet has opened a whole New World of opportunities for even the smallest home-bases business. With the success of Online Biggies such as Amazon, eBay etc. the potential of earning through the webspace is well proven. Also there are numerous number of self made millionaires who achieved their new found success on the Internet. The true secret of creating a successful internet business is not only determination but also adopting the correct strategies for the cyber space...click here to know more on Internet Marketing

How to Implement and Evaluate an Online Channel Extension Through Social Media

AJNABEE — Sat, 07 Jan 2012 23:40:14 +0000

The main purpose of this thesis is to explore and investigate how an online company can utilize social media. Another purpose is to, though an extensive literature review, explain why a web-based company should exploit social communication channels. Another purpose is to analyze and explain the impact of implementing a channel extension strategy using social communication channels through an empirical study. Read more...

Hybrid B2B/B2C Search Engine Optimization & Pay Per Click

Kavi — Sun, 25 Dec 2011 11:40:29 +0000

The integration between Deere's used equipment Web site, www.machinefinder.com, and eBay was done by Deere's Web site development team, using eBay's publicly-available API for developers. Search engine optimization strategies and tactics were recommended by KoMarketing Associates, LLC...click here to read ahead

Twitter : Giving Midas Touch to Business

newuser — Sun, 11 Dec 2011 23:40:52 +0000

As businesses large and small are adapting to the rapidly evolving new media platforms, several case studies show how they are using Twitter to attract customers and close sales. These companies, including Etsy, JetBlue, NakedPizza, Pepsi, and Levi’s, are leading the way and showing small and large businesses that micro-blogging can be a powerful sales tool...click here to refer to case study

Pay Per Click Search Engine Advertising

Kavi — Sun, 13 Nov 2011 23:40:00 +0000

KoMarketing was challenged with transforming the existing pay-per-click marketing campaign of a mid-size software firm to increase the total number of quality leads generated while reducing the total monthly advertising budget. As part of that challenge, we had to create a way to track each lead and measure both quantity and quality improvement...click here to read ahead

pay per click

@coffeegroundz: Strengthening the bond with customers

maddy — Sun, 06 Nov 2011 11:40:06 +0000

CoffeeGroundz is a popular, albeit modest, Houston, TX based independent coffee shop that sells a variety of locally roasted coffee, tea, pastries, sandwiches, and alcoholic beverages. There are a couple of booths, 16 tables and another ten on the patio. If you come to CoffeeGroundz, J.R. Cohen, its general manager, strives to make sure “you feel at home.”...click here to read ahead

Cyber law case study: Is the online music industry covered under it? iTunes case

admin — Thu, 20 Oct 2011 23:40:42 +0000

The recent international expansion of online music services such as iTunes has raised a number of questions about the legal foundation of these services. iTunes Case Study argues that online music services can maintain the same business model from country to country due to the harmonization of international copyright law. Nonetheless, expanding digital media services must consider remaining differences in copyright and contract laws as well as issues like regional licensing and business practices.

refer to the case

Pepsi: Moving at the speed of culture

admin — Sat, 24 Sep 2011 23:41:09 +0000

For years, PepsiCo, based in Purchase, NY, has had a toll-free number that consumers can call to share product feedback. People call in all the time, and the company considers the line successful. But when Pepsi brand managers wanted faster and more personal ways to connect with soda drinkers, they looked online ... read the case study