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Social marketing communication in a multicultural environment

admin — Wed, 21 Jul 2010 13:42:56 +0000

Social marketing communication (social marcom) campaign production can be more challenging when the audience includes individuals from ‘culturally and linguistically diverse’ (CALD) communities. Additional issues such as culturally related values, practices, and attitudes need consideration. Normally, social marcoms campaigns for CALD audiences involve directly translating mainstream campaign material into various ethnic groups’ languages. However, little is understood about the issues beyond translation that confront practitioners adapting mainstream campaigns. This article presents a case study analysis of work undertaken by the New South Wales Multicultural Health Communication Service (MHCS).
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5 Coolest Social Media Trends

newuser — Wed, 07 Jul 2010 01:01:06 +0000

With social media itself an exponentially growing trend that’s here to stay, many companies both small and large are keeping tabs on new social technologies as they emerge. With new sites, services, apps and practices that help businesses connect more directly with customers coming online at a rapid pace, it’s often helpful to zoom out a bit and keep an eye on upcoming trends on the cusp or just over the horizon … click here to read ahead

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The product life cycle and online fashion

newuser — Sat, 19 Jun 2010 11:06:42 +0000

ASOS.com is the UK’s market leader in online fashion retailing. It offers own-label, branded fashion and designer goods. Its headquarters are in Camden Town in North London. ASOS.com originally stood for As Seen on Screen. The company was set up in June 2000 with just two people to bring the latest fashion trends to shoppers as quickly as possible. It has rapidly grown to become the UK’s largest independent online fashion retailer. It stocks over 22,000 product styles on its website and introduces up to 1,000 new products to its ranges each week. The ASOS.com website attracts over five million visitors a month and the company currently has around 1.2 million active customers (that is, people who have bought in the last six months). It was named Online Retailer of the Year in 2008 by Retail Week Awards.
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fashion product life cycle of fashion marketing

How to Implement and Evaluate an Online Channel Extension Through Social Media

AJNABEE — Tue, 15 Jun 2010 13:35:29 +0000

The main purpose of this thesis is to explore and investigate how an online company can utilize social media. Another purpose is to, though an extensive literature review, explain why a web-based company should exploit social communication channels. Another purpose is to analyze and explain the impact of implementing a channel extension strategy using social communication channels through an empirical study.
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Internet Marketing : A Business Essential

newuser — Fri, 21 May 2010 18:51:35 +0000

The internet has opened a whole New World of opportunities for even the smallest home-bases business. With the success of Online Biggies such as Amazon, eBay etc. the potential of earning through the webspace is well proven. Also there are numerous number of self made millionaires who achieved their new found success on the Internet. The true secret of creating a successful internet business is not only determination but also adopting the correct strategies for the cyber space…click here to know more on Internet Marketing

New Key to Success in Online Retail: Geography

maddy — Sun, 28 Mar 2010 05:20:17 +0000

Plenty of marketers pull mountains of data from the Web, such as search habits and online surveys, to figure out how to reach new customers. The assumption is that many of the retail rules that apply to physical stores don’t apply to Internet commerce, or at least not in the same way. David Bell, an associate professor of marketing at University of Pennsylvania’s Wharton School, says that’s not so. In fact, his research shows that any Internet retailer looking for customers would be wise to use some pre-Web methods. Read more…

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Wonders of SEO in Marketing : Naaptol.com – A case study

newuser — Wed, 10 Mar 2010 12:51:13 +0000

Naaptol.com, the social shopping comparison portal, enabling search and comparison of various products, applauded the efforts made by Media Marketing Online for taking Naaptol where it is today…click here to read more

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Twitter : Giving Midas Touch to Business

newuser — Wed, 03 Mar 2010 08:21:55 +0000

As businesses large and small are adapting to the rapidly evolving new media platforms, several case studies show how they are using Twitter to attract customers and close sales.

These companies, including Etsy, JetBlue, NakedPizza, Pepsi, and Levi’s, are leading the way and showing small and large businesses that micro-blogging can be a powerful sales tool…click here to refer to case study

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Brand Reebok – Reebok Just Did It, Impossible is Nothing!

maddy — Fri, 12 Feb 2010 02:57:40 +0000

Reebok in India has been perceived as a sports-wear brand rather than a sports-lifestyle brand. Competing brands in the business are leveraging the Sports and Lifestyle platform. Adidas and Nike benefitted from their associations with international sports personalities and events. Adidas has Sachin Tendulkar and Virendra Sehwag as their brand ambassadors. Nike has taken apparel sponsorship to a different level by sponsoring the entire Indian cricket team.
Read the marketing innovation by Reebok….

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Pepsi Super Bowl: mobile marketing Methods

maddy — Sun, 31 Jan 2010 17:48:58 +0000

In the run up to the 2007 Super Bowl, Pepsi unveiled 15 new can designs and created a range of promotions as part of a major new branding initiative. Its Super Can contest gave fans the chance to win Super Bowl tickets for life and a jewel-encrusted can valued at $100,000. Alongside traditional and online promotions, Pepsi also became the latest brand to deploy a mobile advertising
program. Read More…