Category Archives: Online Marketing
How to Implement and Evaluate an Online Channel Extension Through Social Media
The main purpose of this thesis is to explore and investigate how an online company can utilize social media. Another purpose is to, though an extensive literature review, explain why a web-based company should exploit social communication channels. Another purpose [...]
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Filed under Articles, e-Commerce, Online Marketing
Hybrid B2B/B2C Search Engine Optimization & Pay Per Click
The integration between Deere's used equipment Web site, http://www.machinefinder.com, and eBay was done by Deere's Web site development team, using eBay's publicly-available API for developers. Search engine optimization strategies and tactics were recommended by KoMarketing Associates, LLC...click here to read [...]
Filed under Online Marketing
Twitter : Giving Midas Touch to Business
As businesses large and small are adapting to the rapidly evolving new media platforms, several case studies show how they are using Twitter to attract customers and close sales.
These companies, including Etsy, JetBlue, NakedPizza, Pepsi, and Levi’s, are leading the [...]
Filed under Business, Business Strategy, Marketing, Online Marketing
Pay Per Click Search Engine Advertising
KoMarketing was challenged with transforming the existing pay-per-click marketing campaign of a mid-size software firm to increase the total number of quality leads generated while reducing the total monthly advertising budget. As part of that challenge, we had to create [...]
Filed under Marketing, Online Marketing
@coffeegroundz: Strengthening the bond with customers
CoffeeGroundz is a popular, albeit modest, Houston, TX based independent coffee shop that sells a variety of locally roasted coffee, tea, pastries, sandwiches, and alcoholic beverages. There are a couple of booths, 16 tables and another ten on the patio. [...]
Filed under Marketing, Online Marketing, Tweets
Cyber law case study: Is the online music industry covered under it? iTunes case
The recent international expansion of online music services such as iTunes has raised a number of questions about the legal foundation of these services. iTunes Case Study argues that online music services can maintain the same business model from country [...]
Filed under Free Cases, Legal Cases, Online Marketing
Himalaya Drug Company: Using Email Marketing
Himalaya receives a large number of queries from consumers, doctors and distributors. As a company that promotes wellness and a rich and healthy lifestyle, it is important to reply to those queries in an informative and efficient manner. Queries arrive [...]
Filed under Featured Cases, Marketing, Online Marketing
Enterprise Social Networking or Viral Marketing
Social networking, darling of Web 2.0, is turning out to be a marketing tool than a communication platform. Recognizing the immense potential of social networks as a tool for branding, IT companies follow suit of FMCGs and are 'networking' their [...]
Filed under Articles, Marketing, Online Marketing
Social marketing communication in a multicultural environment
Social marketing communication (social marcom) campaign production can be more challenging when the audience includes individuals from ‘culturally and linguistically diverse’ (CALD) communities. Additional issues such as culturally related values, practices, and attitudes need consideration. Normally, social marcoms campaigns for [...]
Filed under Marketing, Marketing Mix, Online Marketing
The product life cycle and online fashion
ASOS.com is the UK's market leader in online fashion retailing. It offers own-label, branded fashion and designer goods. Its headquarters are in Camden Town in North London. ASOS.com originally stood for As Seen on Screen. The company was set up [...]
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Filed under Business Strategy, Industry Specific Cases, Marketing Mix, Online Marketing, Retail Sector