Category Archives: Marketing
Branding : Mc Donalds case study
Dining out has always been a popular social activity. These days, eating away from home is a part of everyday life that many people take for granted. However, meals in restaurants were once only an occasional indulgence enjoyed by a [...]
Filed under Brand Management, Branding, Marketing
Branding : 3M case study
3M is a diversified technology company with vast technological, market, brand, and geographic reach. The company is known throughout the world for high-quality, innovative products that respond to customer needs. 3M is a leader in the health care, safety, electronics, [...]
Filed under Brand Management, Branding, Marketing
@JetBlue: It's fun, but does it scale?
When JetBlue joined Twitter in the spring of 2007, it was one of the first major brands to do so. Today, the company has nearly a million followers, and its account is often cited as an example of smart corporate [...]
Filed under Marketing, Online Marketing, Tweets
Mitsubishi in Australia
Mitsubishi Motors Australia Limited (MMAL), part of global manufacturing organisation Mitsubishi Corporation, is one of the world’s largest companies and a leading producer of quality vehicles worldwide. As MMAL move forward and commence the process of defining a new corporate [...]
Filed under Marketing
Case study on Walgreens
Walgreens is a national retail pharmacy chain considered
the leader in innovative drugstore retailing.
The company has more than 4,000 stores nationwide and
plans to grow to 7,000 stores by 2010. Walgreens was
founded in 1901 and is headquartered in Deerfield, [...]
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Filed under Business, Business Environment, Business Ethics, Business Strategy, Marketing
Case study on Walt Disney Company
The Walt Disney Company Spain & Portugal is
the subsidiary company of
The Walt Disney Company responsible for marketing
the films (on any
media), video games, theme parks and resorts,
television channels, and any
other Walt Disney products in Spain [...]
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Filed under Business, Business Environment, Business Ethics, Business Strategy, Marketing
Case study on Watco Companies
Watco is the leading direct supplier for
building maintenance, floor coatings and
anti-slip products in the
United Kingdom. Watco’s continued investment
in innovative new products, supported by a
dedicated technical support
team, has enabled Watco to consistently
meet the needs [...]
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Filed under Business, Business Environment, Business Ethics, Business Strategy, Entrepreneurship, Marketing
Case study on W.C. Bradley Co.
W C Bradley Co wanted to save
operating costs in order to remain
competitive. By replacing its existing
antivirus protection with Sophos Anti-Virus,
the company found that it could save hours on
support and improve protection against a
full range [...]
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Filed under Business, Business Environment, Business Ethics, Business Strategy, Marketing, Technology
Case study on Welch's
Headquartered in Concord, Massachusetts,
Welch’s is a leading marketer of
Concord and Niagara grape-based
consumer products—including grape juice,
jelly,and other fruit-based offerings.
Welch’s is the processing and marketing
affiliate of the National Grape
Cooperative Association,and
its 1,200-plus grower-owners supply
the principal raw products—Concord and Niagara
grapes—from 49,000-plus acres [...]
Filed under Business, Business Environment, Business Strategy, Marketing