Bajaj is beyond doubt one of the giants in the business. The case study covers one of the verticals of this corporate i.e. the electrical fan segment. The vision was to make Bajaj Fans a leading player in the fans [...]
Filed under Business Environment, Consumer Behaviour, Marketing, Positioning/Segmentation
Tagged as bu, case study, Consumers, Doubt, Fans, giants, India, Marketing Success, Path, profitable growth, Register, segment, Strategic Marketing, Success Story, sustained competitive advantage, verticals
Sometime in 1997, Britannia Industries Limited, whose business was sailing accross really well, instead of concentrating on it, took the initiative to reinvent itself. It built a new corporate identity and adopted a colourful and identifiable logo with a new [...]
Filed under Brand Management, Business, Consumer Behaviour, Marketing, Positioning/Segmentation
Tagged as bakery products, beverages company, Bil, britannia, Britannia Industries, cheese, corporate identity, dairy products, diversification, Exercise, foods and beverages, industries limited, Initiative, New Identity, sailing
Chrombach Foods was a major supplier of catering products to German restaurants, cafes and takeaways. It had grown rapidly as the number of snack type meals eaten in Germany had increased since the 1960s - as a result of economic [...]
Filed under Advertising, Marketing, Positioning/Segmentation
Tagged as 1960s, brand management, case study, catering products, chromabach, demographic trends, economic expansion, Economic Trends, german restaurants, Households, International Marketing, lander, marketing management, Marketing Study, Populations, rapid expansion, restaurants cafes, Snack, Unified germany
ICT has potential to make significant inroads in a traditional agrarian economy like India. Indian agro-sector has been exploiting the benefits to ICT. Innovative ICT application platforms are being created by private sector players in conjunction with local farmers. One [...]
Filed under Marketing, Marketing Mix, Online Marketing, Positioning/Segmentation
Tagged as Agrarian Economy, Application Platforms, assets, Benchmark, benchmarking, case study, Conjunction, e-choupal, e-hub, Farmers, Http Www Youtube, Hub, ICT, India Indian, Indian Agro, Initiatives, Inroads, ITC, Itc Ltd, leadership, positioning, Private Initiative, Private Sector, Productivity Improvement, rural marketing, Skill Development, Sustainable Income, Traditional Economy
Promotion of brands in rural markets requires the special measures. Due to the social and backward condition the personal selling efforts have a challenging role to play in this regard. The word of mouth is an important message carrier in [...]
Filed under Marketing, Marketing Mix, Positioning/Segmentation
Tagged as Act, adverising, brand ambassador, HLL, HUL, Marketing Efforts, Marketing Promotion, Mass Media, Measures, Message Carrier, Personal Selling, Promotion Efforts, Promotion Strategy, Regard, Relevance, Role Play, Rural Areas, rural marketing, True Sense, Word Of Mouth
When Kellogg's Corn Flakes were launched in the UK in the early 1920's the company faced a formidable task of persuading a sceptical nation, accustomed to porridge and bacon and eggs, to try a brand new breakfast food. What followed [...]
Filed under Marketing, Positioning/Segmentation
Tagged as 20th century, bacon and eggs, boy scouts, Brand New, breakfast food, Consumers, corn flakes, Doors, eating habits, Free Samples, Kellogg, kellogs, labourers, marketing, marketing communication, marketing mix, marketing strategy, porridge, positioning, rebranding, repositioning, rice krispies, salesmen, Segmentation